Matt Kramer’s Post

CTV is currently the fastest-growing channel for paid media. TV ads are making a comeback, but instead of traditional cable, now they’re hosted on the plethora of streaming platforms out there. This shift allows for more precise targeting through data compared to traditional TV. Are you leveraging CTV? If not, why? #Ctv #performancemarketing #paidmedia #streaming #channelattribution #marketing #digitalmarketing #performancemarketing

Don't fall behind on adding CTV to your marketing mix. Your competitors have probably already started running or will soon. If not knowing where to start is what is holding you back, send me note and I can provide some insights and information!

Another record breaking milestone for Streaming TV! Per Nielsen’s latest Gauge report, time spent in Streaming TV soared to 40.3% in June, almost doubling time spent in Broadcast TV! This surpasses cable's previous record set in June 2021 (40.1%). The rapidly changing viewership trends is yet another strong indicator on how marketers should prioritize video ad dollars. #streamingtv #CTV #videoadvertising #advertising #upfront #marketing #mediaagency #amazonads

✅🖥️ Variety (7/16): “Streaming accounted for 40.3% of all TV usage in the U.S in June, per a monthly report from Nielsen. That marks not only the highest proportion of streaming viewership ever recorded in the three years Nielsen began tracking, but the best performance for any single category of viewership. Previously, the record belonged to cable, which reached 40.1% of TV usage in June 2021. With less than one-third of Netflix’s viewership, Amazon Prime Video trailed with 3.1%, and Hulu was next with 3%. Disney+ and Tubi each made up 2% of viewership and were followed by the Roku channel (1.5%), Max (1.4%), Peacock (1.2%), Paramount+ (1.1%) and Pluto (0.8%). 6% of viewership fell into a miscellaneous streaming category. (Note: Nielsen measures viewership on U.S. television sets. Viewership in other countries and on other devices is not accounted for here. Four apps double-digit viewership growth compared to May — Netflix (11.8%), Disney+ 14.8%), Tubi (14.7%) and Max (11%). Each of the four owes at least 20% of its total to younger viewers, which Nielsen defines as those age 2-17. The company also points out that the growth in streaming viewership overall, which is up 6% from May, is partially attributed to young people. Viewers age 2-11 in particular watched 16% more television than they did the previous month, likely due to the end of the school year and the beginning of summer vacation.” ⬇️ #streamingtv #ctv #ott #cordcutting #fast #upfronts https://lnkd.in/eRrQtdsw

Despite Cable’s Demise, Linear Channels Make a Comeback. Ever since Netflix first launched, there have been predictions that streaming VOD services would eventually replace linear cable television. While linear cable channels are struggling and we’re getting closer to the end of the line for cable TV, the transition to streaming created a renewed justification for linear channels. Consumers are both overwhelmed with VOD services and embracing FAST services, with linear broadcast channels also emerging as a bigger piece of the media mix. Linear channels are just easier to consume, as they don’t require viewers to know what they want to watch then navigate to it. Now Disney is exploring offering linear channels in its Disney Plus service, and other SVOD providers may be wise to follow suit. Cable is on its last legs, but the linear channel is poised to outlive the medium where it was once a technical necessity. At FreeCast we view linear as a value up to a non-complex puzzle of pieces falling into place of an Omni Channel Industry Solution. Consumers are not mistaken, just misunderstood by those who see content as the key. Just ask the Joker. #NextGenStreaming #FreeCast #NoMoreAppDiving https://lnkd.in/eHGK9yU8

✅🖥️ Nielsen Gauge (6/18): “Nielsen’s May 2024 report of The Gauge™ revealed a powerful Convergent TV win for Young Sheldon, with 6B viewing minutes for the month across broadcast, cable and streaming. After seven seasons on CBS, Young Sheldon concluded its successful run in a series finale which drew 11.74MM viewers (L+7). The sitcom consistently garners considerable viewership in syndication as well, which includes runs on cable networks like TBS and Nick-At-Nite, and broad streaming availability on Paramount+, Netflix and Max. The 6MM viewing minutes captured by Young Sheldon in May were split almost exactly in half between traditional linear channels and streaming platforms. Additionally, May marked record highs for streaming’s share of TV usage, as the category accounted for 38.8% of TV, and for streaming platforms Tubi with 1.8% of TV usage and The Roku Channel with 1.5%. FAST platforms (Tubi, The Roku Channel, PlutoTV) continued their momentum and each gained 0.1 pt. in May, culminating in a combined 4.1% share of TV this month. In addition to hitting platform-high shares, Tubi and The Roku Channel also showed significant year-over-year growth with Tubi usage up 43% and The Roku Channel up 36% compared with May 2023. YouTube continued its run as the top streaming platform and tied its previous platform-best share of 9.7%, which it set in March 2024. Behind YouTube was Netflix, which maintained a 7.6% share of TV and owned this month’s most watched streaming title: Bridgerton.” ⬇️ #streamingtv #canneslions #avod #fast #ctv #ott #upfronts https://lnkd.in/eeQDyYaq

Streaming TV ads are arguably the most efficient advertising in advertising today. Streaming ads are targetable, scalable and affordable, and can deliver impressive returns on your advertising spend. On the consumer side, streaming’s share of television usage soared to a record in June, with most of the largest services showing gains, according to Nielsen. More of your customers are streaming than ever before. There's never been a better time to jump on the streaming bandwagon with BAM. https://lnkd.in/ehrgiMBf

Time spent streaming in the US in June accounted for 40.3% of total TV usage, the highest share yet on Nielsen’s The Gauge monthly viewership report since it launched three years ago. Streaming viewership climbed 6% since May and added 1.5 share points, powered by younger viewers where the two to 11-year-old bracket saw a 16% month-on-month rise due in no small part to the start of summer holidays.

From today's Hustle... Are dated sitcoms the only thing keeping cable TV alive? According to data from Nielsen, cable television networks are struggling to keep up with streaming platforms. Between 2014 and 2023... MTV's average prime-time audience dropped from 807k to 256k USA Network's audience shrank 69% AMC's viewership plunged 73% The Disney Channel saw a 93% drop in viewership. The number of original scripted shows on cable has fallen 39% since 2015, making streaming platforms the norm for many viewers. In fact, a recent survey found that 73% of respondents tune into a streaming service before cable when watching TV, up from 42% just a year prior. However, some networks are adapting to the streaming wave and finding success. FX's "The Bear" just won an Emmy and streams on Hulu, Bravo's shows are a top draw for Peacock's 31m+ subscribers, and the Hallmark Channel's average prime-time audience actually grew 12% from 10 years ago. It seems we are at a crossroads in media where paying for cable and multiple streaming services is becoming the norm. What are your thoughts on the future of TV?

📺 Embrace the Streaming Surge in 2024! 🚀 Did you know that time spent streaming soared over 40% this June? As a self-proclaimed binge-watcher, I might have contributed a few hours to that statistic! 🍿 (blame it on Bridgerton) Don’t trust your CTV strategy to just anyone! Let’s connect and see what makes Strategus the best option. #Streaming #BingeWatching #DigitalTrends #CTV