E-Commerce Marketing and Communications Executive at SEEQ | University of Bath'23 | IIDE | UOL' 22 | Marketing | E-Commerce
Discovered Colorifix through the #GoingGreenMedia Instagram reel by Ben Brown and Ciara Doyle. Fascinated by their YouTube video, I delved into how #Colorifix can transform bacteria into eco-friendly clothing dyes. 😲 🌈 Transforming fashion with a natural splash! Colorifix, a UK-based innovator, has revolutionized the dyeing process by "copying and pasting" colors from Mother Nature. Using DNA from organisms, they cultivate microbes that multiply rapidly, then apply them to fabrics with standard dyeing machines. 👕 The brilliance? No harmful chemicals, significantly less water, sidestepping toxins, and reducing water usage by nearly 80%, potentially saving 2.5 trillion liters annually. 🌊 A game-changer for eco-friendly fashion, addressing environmental concerns caused by traditional dyeing methods. 🌿 YouTube video: https://lnkd.in/dCJrWzGf #SustainableFashion #ColorifixInnovation #EcoFriendlyDyeing