Krishanu Borah’s Post

70% of the organic traffic comes from branded keywords for vertical SaaS. 📊 (Analyzed traffic data of 10 vertical saas across industries using Semrush ) This means people who come to these sites have already interacted with them and most probably are already one of their customers. Vertical SaaS could be a nightmare from an SEO point of view. 🌃 There are 3-5 sites with high authority fighting for a handful of keywords that get at max 100 searches in a month. So what can they do? 🤔 1.Make keyword clusters and deliberately target second keywords. 🔍 Relevant long-tail keyword variations that don’t warrant a standalone article. In isolation, these keywords rarely generate more than a handful of visitors per month, but in aggregate, they can add hundreds of monthly visits. 2.📈Fill “Gaps” in Your Content even if there aren’t keywords to back you up. 🛠️ These could be missing information in your content, changing trends, etc. These are the exact strategies SimpleLegal used to grow their traffic by 515%. 💥 SEO works for everyone. You just need to have the right outlook and understand what your customers love reading. 💡 #contentmarketing #seo #b2bsaas