Radio is stronger than ever. An excerpt from this article bodes a strong message about the strength of radio and how it increased business by incorporating radio into their advertising strategy... "Advertisers are also realizing the added value of radio. For instance, Johnson & Johnson’s pharmaceutical brand Tremfya experienced a 45% increase in monthly reach among 25-54-year-olds after incorporating radio into its media strategy. Similarly, online pharmacy GoodRx could see a 31% increase in reach among persons aged 35 and older by reallocating just 20% of its TV budget to radio, according to Nielsen Media Impact." #radio #radioadvertising #mediaadvertising #advertising #marketing #mediastrategy #audio #mediaplanners #FMradio
