Kristina Bartold-Sorgota’s Post

Are you a podcaster attending Podcast Movement in Washington D.C. next month? Looking to elevate your game when working with brands? Check out for Session #2: The Perfect Pitch, What Ad Buyers Want From Podcasters. During this session our very own SVP of Client Services, Adam McNeil, will be joining Stephanie Andrews, Berto Ramirez, Kristen Tannen, and Bryan Barletta to share the “T” on what ad buyers should be sharing with brands, the best pitches, and how to stand out among all that content! Will you be there this year? Share in the comments below and let the speakers know to look out for you in the audience!

🎙️ Episode 47 of the Creator Economy Live podcast is here! This week, Keith and Brendan are joined by Kaya Yurieff, Creator Economy Reporter at The Information and one of the sharpest voices in the industry. 🌟 Kaya shares her journey from working at CNN with Jake Tapper to becoming a leading voice in the creator economy. We dive into how her team produces unparalleled insights daily, the evolving landscape of the creator space, and her bold predictions for 2025. 🔥 🎧 Plus, tune in to hear a breakdown of the latest news in the industry and the team’s star creators and brands of the week! 🔗 Stream now: https://lnkd.in/geA8ppZc #creatoreconomy #influencermarketing #socialmedia

Grow your business by 2X - A Conversation with Austin Netzley 🚀 "We gotta simplify your business and simplify your strategy, all right? So one of the things that we worked on with you, Yohance Harrison BFA™, CRPC®, I remember, is we got you much more targeted and clear on exactly who you serve. Most people are trying to serve too broad of an audience for too many different things. No, if you get known, That leads to more, let's say, JV partnerships, more podcast opportunities, more referrals, more like easier fulfillment, all the different things. So simplifying your business and focusing and having the right strategy and model set to scale, that's key" Watch full youtube episode- link in comments!

Fame is powerful, but it takes time and consistency... For the latest episode of The Brief, Ellis Bird was joined by System1's Andrew Tindall and McCann Worldgroup's Jamie Peate to discuss compound creativity, consistency and more Listen to hear: 🎙️ What is compound creativity? 🎙️The power of fame 🎙️ Moving on without moving off – achieving creative consistency 🎙️ How Kevin the Carrot became the nation’s favourite Christmas ad of all time 🎙️ The importance of craft 🎙️ Andrew’s ‘Marketer of the year’ 🎙️ The impact of social media on defining success 🎙️ The role of intuition and data 🎙️ And more... Click the links in the comments or search 'The Brief' on your favourite podcast platform 👇

‘We spent €1000 on a LinkedIn campaign and decided that the channel didn’t work for us’ ‘We released 5 podcast episodes and the only streams were from our own team’ ‘We split our budget between 6 different channels. The results were meh, so let's renew the ads’ The impact of your invested time, resources & effort is not linear. This is why it’s critical to understand your audience and the dynamic of the channels you choose. Being everywhere feels good for yourself and internal stakeholders who are noticing the brand everywhere. But you won’t see traction anywhere with minimal efforts. In most cases, having patience and focusing on mastering 1 channel has more actual business impact.

This is the must-listen episode for every home buyer! We’re tackling one of the biggest questions in the industry: Will I get my deposit back if I decide to cancel? In this episode, we break down the answer and dive deep into what a Preliminary Works Agreement really entails, what’s covered in your Preliminary Fee, what work is completed as part of that fee, and whether it’s beneficial to pay this fee to multiple builders. Liking the show? Please leave us a 5 star rating on your podcast platform and share the show with others - thank you. Got a question, topic idea or feedback? Head to our website and leave your comments there > homebuildinghub.com.au Other places to watch or listen... and catch up on more content: YouTube: https://lnkd.in/gn87TzQe Facebook: https://lnkd.in/g8yrVqv3 TikTok: https://lnkd.in/gdHJGREs

By day: A marketing maestro with 20+ years of experience. By night: A competitive ballroom dancer. (Yes, really!) 💃 Meet Erin Levzow, our latest guest on the Local Marketing Lab podcast. We couldn't resist imagining her on Dancing with the Stars. But here's the real showstopper: Erin's local marketing strategies are smooth like her moves. In this episode, she shares: ‣ How to truly connect with your local audience ‣ The power of consistent, multi-channel communication ‣ Why local partnerships are your secret weapon Ready to dance your way to the top of your local market? What's your go-to move for local marketing success? Waltz into our comments and let us know! #LocalMarketing #MarketingTips #DancingWithTheStars

Where do you find Catalyst fuel? Ritu Kapur, Ph.D., (Former Head of Digital Biomakers at Verily), shared her journey on our podcast "Move Fast. Break Shit. Burn Out." Discover how connecting with other Catalysts fueled her approach to problem-solving. Check out her story and gain insights on the importance of a supportive community. This was our newsletter of the week—check out her story and gain insights on the importance of a supportive community. You can listen to the full conversation here: https://lnkd.in/gwixnQN4

Yep. The number one reason someone shares a piece of branded content? It makes them look good. Number two reason is that it's a piece of information (new or complicated that they can explain). And number three is that it evokes an emotion - typically surprise and delight or rage. So remember the three buckets when you're creating content: EGO, INFO, EMO.

Here's a very simple thing that many people fail to understand about social media: People share content because it says something about themselves...not your brand. Help people tell their own story and they will help tell yours. Check out the full interview on the Beyond Social Podcast presented by Vista Social coming soon!