Kristin Hodgkinson’s Post

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Global marketing leader, FNOR founder and #SSaSY pioneer 🎥🌍

🚗💡 Did you know that for decades, crash-test dummies were based on the average male? This oversight has significant consequences for women's safety on the roads! Statistics reveal that women are 70% more vulnerable to injury or death in frontal collisions, yet the standard crash-test models didn't reflect this reality. 🌟 Kudos to Astrid Linder, a trailblazer in traffic safety and the mind behind a ground-breaking project, as she has spearheaded the creation of the world's first average-sized female crash test dummy 🙌 This revolutionary step acknowledges the uniqueness of women's bodies, closing the gender data gap in road safety. Her expertise in biomechanics and road injury prevention has been instrumental in challenging the status quo. 🔗 Let's celebrate these strides towards inclusivity in safety measures and recognise the importance of diverse representation in the design and testing of vehicles. It's not just about equality; it's about saving lives. 🌐🚺🚦 #RoadSafety #GenderDataGap #Innovation #DiversityInTech #WomenInSTEM #TrafficSafety #AstridLinder

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