The 2024 NextGen Homebuyer Report is out! Thanks to National MI for their continued sponsorship on this project. We have now surveyed over 5,000 NextGen homebuyers, bringing fresh insights to the industry on how we reach and build trust with first-time home buyers. Here are the top 5 insights from this report: 1️⃣ Over half of NextGen are not confident homeownership will be accessible to the next generation. 2️⃣ 51% of NextGen are not confident in their knowledge of homebuying. 3️⃣ YouTube is the top social media platform used by Millennials and Gen Z to search for homebuying info. 4️⃣ Video is the preferred type of content to consume in learning about buying a home. 5️⃣ One-third of NextGen report uncertainty about the future as a top barrier to buying a home. Read the full report here: https://lnkd.in/gcMSFfUs 💫 FirstHomeIQ
Tery Young, AMP
8mo
I look forward to this report each year, thank you!
Alan De La Vega
8mo
Yet another fabulous report and insights Kristin! Well done 💪🏻
Home Building Pro since 1993 (and more than 1,000 new homes built). I help small to mid-sized Home Builders: Get Organized. Get Smarter. Get Better!
8moThanks for sharing these details. I’ve been thinking of focusing a bit more on video content - and this helps me make the decision to do so!