Experiential Retail Designer for Luxury Brands | Elevating Engagement, Awareness, and Brand Loyalty | Expert in Strategic Immersive Retail and Hospitality Design
The shopping mall is dead ☠ ? I disagree. 74% of customers now prefer experiences over material goods. Maybe endless corridors of mundane shop fronts are obsolete, but the concept of the mall is far from it. 🔹 Westfield London has redefined what a shopping mall can be. With attractions like KidZania and pop-up events, it’s become a hub of entertainment and learning, not just shopping. 🔹 Mall of America in Minnesota takes this further. Its indoor amusement park, SEA LIFE aquarium, and year-round events make it a destination in itself. 🔹 Nike’s House of Innovation in NYC combines retail with digital experiences, offering customisation, interactive sports, and exclusive events. Shopping here is an immersive, engaging activity, not a chore. Physical retail isn’t about competing with Amazon on convenience. It’s about offering an experience that online shopping can’t match. The future of malls lies in evolution and innovation. By focusing on interaction, personalisation, and entertainment, physical retail can not only survive but thrive. The mall isn’t dead—it’s just changing. For those willing to adapt and offer a true experience, the future is bright. It’s time to give customers a show they won’t forget. #RetailExperience #Retail #FutureOfShopping #ExperienceDesign
This was taken at📍Inspire Resort Hotel and Casino, Incheon, South Korea
There's huge potential for malls to reinvent themselves as the go-to spots for more than just shopping—could become epicenters for everything from tech showcases to fitness pop-ups. Could also strengthen community ties by being venues for local events or co-working spaces that cater to freelancers and startups?
Based on your post, the shopping mall IS dead. People seem to want less shopping and more amusement. Perhaps to help distract from the realities of current life? Personally, I prefer to shop locally – at privately owned neighbourhood street front shops.
It’s now becoming clear that shopping centres now have to provide an overall shopping and social experience for their customers..
I’ll take the contrarian view here . Utilising shopping mall infrastructure to flick on a virtual reality screen is a very expensive way to do this, there would be far more economical ways to provide watchers this experience . I do agree that the future is about experiences but I would suggest more and more people will opt for outdoor locations amidst the actual experience rather than looking at another screen , albeit a bigger screen 🚶🏻♂️
With so many people working from home nowadays, going out to the shops is an enjoyable thing to do, especially if you get to have experiences like this! I think we have a yearning to go back to experiencing things in real life again in a social setting. I always took it for granted to be out amongst others but nowadays I find that I appreciate it.
Agreed and take Primark as a great example of a successful retail business which has deliberately avoided any online sales to drive customers into stores.
Another factor to consider is how climate change plays such an interesting role in this space — both from a fast-fashion and temperature standpoint — and make the industry ripe for an intentional revamp. Just from a logistical standpoint, as record heat indexes and cold extremes exponentially increase the demand for exciting, interesting indoor spaces. The GENERIC mall is a dying breed, but consumers are hungry for experiences and third spaces, as well as year-round climate-controlled activities — which is why we continue to see numbers of more inventive malls climb.
People buy the experience before the product. Brands who take this in account are the ones who are gonna be successful, most particularly with the new generations. A good product is not enough !
Experiential Retail Designer for Luxury Brands | Elevating Engagement, Awareness, and Brand Loyalty | Expert in Strategic Immersive Retail and Hospitality Design
4moIt seems I have someone who admires my work