Kriti Arneja’s Post

🔴 Lol, No. This is not me ranting. (I just had my hands on the world’s best Gobhi Paranthas. Ting!) It is actually a fun post by Zomato on it’s social media handle recently. In a world where #brands do not leave any moment to brag about themselves, Zomato does the opposite. It admits it’s fallacies and makes fun of itself out in the open. Psychologically, when you goof up a little bit, or make a relatable mistake, people tend to like you even more because it makes you seem more human and approachable. ➡️ This is called as the Pratfall Effect in #behavioraleconomics How does this help Zomato as a brand? 1️⃣ By demonstrating that it too is not 100% perfect, it nails authenticity as a brand attribute. 2️⃣ Because of this authenticity vibe, people are now more likely to believe what Zomato claims it does - for example - discouraging plastic use or donating to Feeding India This bakes in stronger brand loyalty. #SimplyExplained ____ Note to self : I am not perfect and no hell is let loose if I make mistakes. It just means I am being my real self and who knows I get to find my tribe like that :)