Krones.digital’s Post

Mixed feelings of pride, peanuts and Carlsberg 0.0%! Good is chosen Innovator Agency of the Year by a jury of Belgian top advertisers and media folks. It was a joy to read the argumentation : "We work in a business that advocates innovation with all our clients. We are obsessed with technology, data, and AI. Every year, there's a new trend that we all jump on. But how innovative are we as a sector when it comes to protecting our raison d'être: creativity? Creativity is by definition a disruptive force. In its purest form, it creates something that didn't exist before.... With a network of experts consisting of ECDs, creative teams, designers, project managers, strategy directors, and producers who honed their craft at some of the world's most renowned agencies , Good doesn't suffer from the war on talent because all employees are independent. Moreover, the flexible and lightweight business model without overhead costs is perfectly suited to seamlessly integrate into the customized ecosystems that are so popular today and can meet any project's needs." The rest is future. Thanks to everyone involved.

Want to learn more about our latest innovations? Click the link below to schedule a meeting with me at IFT!

Same shit, different wrapping… or is it? Spoiler alert: Yeees it probably is,  but how is it perceived? Perception is everything. To be able to perceive, it needs to be something tangible. You need a prototype (not necessary in a suit or fisherman gear). This spring I supported Judith Socha at Arla Foods together with Jonas Carlberg to conceptualize, prototype and test a new product towards four different target audiences with different needs. The actual content of the product was the same, but the prototypes looked totally different. The result: each prototype was perceived and evaluated differently within the target audiences. Based on the different perceptions we learned a lot, that could be fed into the further development of the concept.  How are your coming product or service launches perceived?  Don’t know? Then why not prototype different takes of it to get valuable insights early in the process. Feel free to reach out if you want to discuss conceptualization, prototyping or just to brag over your latest catch 🎣 over a coffee. But for now, let’s have a lovely summer! #prototyping #innovation #innovationmgmt #innovationconsultancy #innovationprocess #conceptualization

Transforming Swiss Cheese Processes: Many clients liken their processes and toolsets to Swiss cheese—tasty and high-quality but often full of holes. Transformation360 fills those gaps with a comprehensive platform, integrating seamlessly to enhance your existing systems and tools to propel transformation projects from inception to success. Stay tuned for insights and behind-the-scenes content as we approach our exciting launch on September 2, weaving the future of transformation with Transformation360.

As we step into a new week and a new month at Seara MENA it’s a reminder that every day is an opportunity to grow, learn, and push our limits. This isn’t just about setting goals—it’s about realigning our vision and purpose. Challenges will come, but they also bring with them the chance to innovate and redefine success. Together, let’s commit to making this month not just productive, but meaningful, as we strive to create lasting impact in everything we do. #SearaMena #PurposeDriven #GrowthMindset #Innovation #MeaningfulWork

Ideas grow like rolling snowballs. Iterating ideas into bigger and bigger ideas! The sound you hear is “360” in Morse Code. It serves as an homage to the history of decoding and the complexities of successful transformation.  Only 6% of executives are satisfied with their innovation efforts (McKinsey). There is a 95% failure rate in product innovation (Christensen). 70-86% of transformation projects fail to meet objectives (Forbes). FOUR CRITICAL POINTS: WHY TRANSFORMATION FALLS SHORT: UNCLEAR OR LACK OF (SHARED) VISION … leading to a too low aspiration to accomplish any significant impact and low engagement from organization. PERPETUALLY CHANGING PROCESS IN SEARCH OF SILVER BULLETS OR “SWISS CHEESE” PROCESS … leading to a rickety, unstable way of working that never gets traction. NO WAY TO COLLABORATE/ SHARE AND SCALE LEARNINGS … triggering unsystematic development, unnecessary spending, and a hampered culture of innovation. NO CLEAR METRICS AND DASHBOARDS FOR PROGRESS … causing ill-informed decisions and low transparency between departments and reporting lines within organization. TRANSFORMATION360 IS UNIQUELY EQUIPPED TO SOLVE THESE ISSUES

#Opticon session takeaway on becoming a more data-driven organization Experimentation allows you to fail fast, and thus, learn fast. You’re not proving whether your opinion is right or wrong to the business—there should be no ego involved. It's about testing your hypothesis and gaining insights. Is there value in your feature? Can experimenting with your features highlight opportunities to increase value or reduce costs? Experimentation results are either winners or learners. Experimentation winners that don’t get implemented are missed opportunities. Your roadmap should allow for some flexibility based on these results. Winners may not have approval from all parties. Alignment is crucial before running the experiment. Experiments don’t immediately generate revenue; they return insights, which in turn lead to revenue generation. Experiments with a high win percentage could potentially mean your test isn’t quite right. https://lnkd.in/e7WP92z9 #optimizely #hiddenfoundry #dataevolution TUI The HEINEKEN Company GoCardless

Excited to kick off my new series on Product Management with a look at a really bad idea: Cheetos Lip Balm (2005). 🤦♂️ In 2005, Cheetos ventured into the beauty industry with a lip balm that promised the cheesy flavor of their iconic snack. Sadly, consumers weren't keen on having cheese dust on their lips without the satisfying crunch. Lesson learned: not all tastes should be translated into beauty products. Key Failure Points: - Unpleasant Flavor: Cheesy lips didn't appeal to consumers. - Misaligned Product Category: Food-flavored beauty products missed the mark. Product managers, beware of stretching a brand's core elements too thin. Success in one category doesn't always translate to another! 🚫💄 #ProductManagement #LessonsLearned

Tomorrow is the online Global CPG Experience Summit! If you want to hear more about how other consumer goods companies are driving their digital transformation, you can still register for free at the following link: https://lnkd.in/gqv6jmEt

🚀 Embracing Dogfooding: The Secret Sauce for Product Excellence 🐾 As a product manager, one of the most valuable practices you’ll ever implement is dogfooding—using our own products to test, iterate, and improve. Here’s why it’s a game changer: 🐾Real-World Insights: When we use our own tools, we experience firsthand what works and what doesn’t. This leads to more informed decisions. 🐾Empathy for Users: Engaging directly with our product fosters a deeper understanding of our users needs and pain points. 🐾Accelerated Feedback Loops: Internal usage creates a culture of rapid feedback, enabling us to make swift improvements before reaching our customers. 🐾Boosting Team Morale: When our teams believe in the product they’re creating, it enhances ownership and collaboration. 🐾Authentic Storytelling: Sharing our genuine experiences helps us connect with our audience, building trust and credibility. Well It’s like tasting a recipe first, before serving 😉 Let’s prioritize dogfooding in our product development processes! By doing so, we can create exceptional experiences for our users and drive our products to success. #ProductManagement #Dogfooding #ProductDevelopment #UserExperience #Innovation #TeamCulture