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Poppi Soda nailed their Fashion Week activation with a star-studded pop-up, proving that experiential marketing is still alive and well. While pop-ups aren’t new, their ROI took a hit post-COVID. However, a recent study by MERGE, an integrated tech and marketing provider, sheds light on Gen Z’s spending habits at live events. Despite being known as price-conscious, a surprising 85.8% of Gen Z attendees admitted to overspending at events due to excitement and atmosphere. Pop-ups are expensive, but with the right alignment the juice is worth squeeze. In a week focused on fashion press across many industries and social media were talking about a wellness beverage. High-five team poppi! Poppi wasn’t the only wellness brand making waves during Fashion Week—Kourtney Kardashian’s Lemme collaborated with Fellini Coffee, Rose Bakery at Dover Street Market x Happier Grocery, and Sakara Life partnered with Monse x Postcard for the Fashion Fuel Smoothie. The wellness industry is clearly taking fashion by storm. #experientialmarketing #wellnessmarketing #lifestylemarketing #marketingtogenz #marketresearch https://bit.ly/3Zo7FNP

this is *buzzing – 🧡🩷💛💚🩵 your weekly update from the world of brands and pop-culture. This week was incredibly eventful – let’s recap the highlights: the best shows from #ParisFashionWeek, Kendrick's "Ken & Friends" show for Amazon Music, Takashi Murakami x New Jeans, and Asap Rocky's campaign for Bottega Veneta for US Father's Day. What were your highlights of the past week? #culturalmarketing #brands #advertising Read the full update here ⬇️⬇️⬇️

New Post: Amazon Outlet: Top 10 Best Deals to Shop This Fall - https://lnkd.in/gQjz62-J - All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. With fall season in full swing, it’s a great time to refresh your wardrobe, home decor and everyday essentials. Finding budget-friendly deals can be overwhelming. To make it easier for you, we’ve put together a list of the 10 best deals from Amazon’s Outlet, with discounts of up to 70% off so you can upgrade your space and style without breaking the bank. Whether you’re looking for a new hair dryer, a purifying face mask, cozy autumn-inspired shirts or essentials like a coffee maker, desk lamps and fall-ready shoes, Amazon’s Outlet has deals that you don’t want to miss. You can find tennis dresses, comfortable T-shirts and tops in warm, fall-inspired colors from beige to brown. Add one or more of these pieces and stay on trend this season. From home goods to fashion, you’ll find high-quality items at incredible prices. A standout piece from this list is the QiMH Battery Operated LED Lamp. This cordless lamp set is not only great for your desk, it can also be used as your living room night light or simply to elevate your space. Its aesthetically pleasing design also makes it a stylish yet simple decor item. One Amazon customer said, “These are super cute lights, and they work great. I love the three light intensity levels; the touch control is a nice feature.” Keep scrolling and shop these top ten deals, ensuring a quick and effective wardrobe and home upgrade. Hurry: Go from Brat girl summer to autumn girl fall and add what you need before it’s too late. Nicebay Hair Dryer Brush, Hot Tools Blow Dryer for Drying/Straightening/Curling/Voluming, Oval Hot Air Brush with 3 Attachments, Multi-temperature Setting $49.99 $169.99 71% off Buy Now On Amazon Are you looking to upgrade your hair dryer? Consider adding this 3-in-1 hair tool to your cart. With this hair dryer, you can easily straighten, curl and style your hair. You can get it in four different colors: Black and Gold, Black and Rose Gold, Black and Yellow, or Grey and Gold. Keep in mind, the price varies based on the color you select. If you get yours in Black and Gold, you can get up to 71% off! Women Oversized T-Shirt Casual Short Sleeve Loose Tee Tops Khaki $14.98 $29.99 50% off Buy Now On Amazon If you are looking for a fall-inspired top to add to your wardrobe, consider adding this oversized casual T-shirt to your cart. It offers both style and comfort for any occasion. This is one you’ll want to get in different colors.

One of my favorite things is to take a topic that's been "done" and throw an accessible angle on it. Current example? The Ulta Beauty Event. What could've been just a list of "my top products" became "the three most accessible products on sale today." Sharing products that are on sale and promoting accessible beauty; it's a win win! Here's day three 😊 #accessibility #accessiblebeauty #accessibledesign #makeup #ultabeauty

The secret’s out! 🤫 We’re teaming up with The Longboard and Swim&Social to bring you the first-ever Endless Summer Soiree Fashion Show. Expect vendors, cocktails, food, and so much more. And guess what? Our followers get early access! Click the link in our bio and use code "SUMMER4EVER" to snag your tickets before anyone else. We can’t wait to see you there! #SocialMediaMarketing #MarketingHacks #BusinessGrowthTips #AdvertisingAgency #MarketingNewsletter #CapcutHack

A recent theory has gained attention regarding Tupperware’s downfall, suggesting that its own success played a crucial role. The brand became a household name thanks to its innovative design and popular direct sales model, particularly through “Tupperware parties” that fostered community engagement. However, as the market evolved, this reliance on traditional sales methods began to hold the company back. With increasing competition from cheaper alternatives and a shift towards online shopping, Tupperware struggled to adapt to changing consumer preferences. Its premium pricing also started to alienate budget-conscious buyers. This combination of market dynamics and internal stagnation led to declining sales, raising concerns about the brand's sustainability. While Tupperware's legacy remains significant, many are discussing how its initial success ultimately stifled growth and adaptability in a rapidly changing retail landscape. I still see years old tupperwear boxes in my household which works and functions sufficiently well ! I remember a time in wear tupperwear was a real deal . What’s your say on this ?

How to pick a billion-dollar name? A really interesting piece we thought we'd share – may be of interest to colleagues and clients. We've been through enough rebrands to know all about the naming challenges, especially with multiple inputs and routes to choose from. For us, it all comes from the insight and a clear focus on the end audience. Who are they? Will they understand or like it? Read Harry Wallop's insightful piece in the Times (paywall) here: https://lnkd.in/e2u4EefR #Rebrand #Rebranding

Did you see the article we ran on the partnership between Moonpig and The Entertainer? Toy World spoke with General Manager David Rimmer in an exclusive interview. You can read the full article in the latest issue of Toy World. #toys #toynews #toyindustry #retail #partnership

A plant-based meat company just hijacked Charli XCX's album launch. Here's how: Pop icon Charli XCX released her new album, BRAT last month. It's been ranked the best pop albums of the year so far, with over 75 million streams on Spotify in only 1 week 🤯 The garish lime green and minimal album cover caught everyone's eye (I heard the music is actually pretty good, too). Naturally, some brands saw this as an opportunity including the plant-based meat brand, Field Roast. In only 2 days, the brand approved the billboard concept by creative agency, No Fixed Address, and the billboard went live in Toronto. Whilst I LOVE brands that take time to build long-term messages and legacy, I think it definitely needs to be balanced with the ability to be reactive and jump on pop-culture trends in order to stay relevant. 'Moving at the speed of culture' is such a brilliant way to build brand awareness and generate talkability. What do you think of this campaign?

This! Take notes because this is how companies should utilize trends.