KSBW 8 NBC • Central Coast ABC • Estrella TV ’s Post

Former ITV MD joins STV as CEO and Storyblok names CMO. Also, appointments at Assembly, Sky Media, Captify, and more. View all of the latest performance marketing people moves via the link in comments. Rufus Radcliffe Simon Pitts STV Group plc Mark Wheeler Storyblok Samantha Scott Assembly Global Matt Hill Sky Media UK Jane Wolfson Captify® Claire Acum Chris Jones Sam Pierce Katie Sims Modo25 Alex Juday Incremental #performancemarketing #peoplemoves #career #ceo #marketing #advertising #agency #brand #CMO #marketer

Superbowl commercials........ Solo Stove........ In the ever-evolving landscape of business marketing, a recent trend has sparked significant discourse among industry professionals. Reflecting on the Solo Stove and Snoop Dogg campaign that ignited discussions on LinkedIn a few months ago, one recalls how media analyses pointed out the campaign's limited direct sales impact, leading to consequential shifts in executive leadership. This brings us to an intriguing consideration regarding the imminent Super Bowl commercials. Will industry observers apply the same scrutiny to these high-cost advertisements, especially given their questionable effectiveness? Historically, a Super Bowl commercial was deemed a quintessential milestone, justifiably so, when television viewership figures represented the pinnacle of U.S. marketing platforms. However, with the current shift in viewership trends and media consumption habits, one must question the continued accolades and substantial investments – often tens of millions of dollars and months of focused effort – in campaigns that show limited direct conversion to sales. This disparity in industry response warrants a deeper analysis. It challenges us to rethink traditional benchmarks of advertising success and to consider more nuanced strategies in an era where direct sales impact and measurable ROI are increasingly paramount. What are your thoughts on the subject? #marketing #superbowl #commercials

Networking Success: Oprah Winfrey & Harpo Productions Oprah Winfrey revolutionized the media landscape with Harpo Productions, showcasing the incredible power of relationships and connections. Her unique ability to form deep connections with both viewers and guests on her show paved the way for meaningful partnerships and collaborations. These relationships not only enhanced her brand's global reach but also demonstrated the transformative impact of effective #networking. By leveraging her network, Oprah built an empire that extended far beyond television, including publishing, radio, and digital media. Her story is a testament to how strategic networking and genuine connections can drive success and innovation in any industry. #NetworkingSuccess #PowerOfNetworking #MediaRevolution #GlobalInfluence #ConnectionsMatter #NetworkInAction #Partnerships #Collaborations #SuccessStory #Innovation #BusinessGrowth

KM llc diversified outside the entertainment industry almost a decade ago while still maintaining a foundation in the core principles of the industry: story and strategy. We practice cross-pollination of our deep entertainment experience with a multitude of emerging business sectors alllowing the flexibility to solidify your organization’s overall operational structure while strengthening both creativity and profitability. As certain business sectors (including entertainment) tend to flex and shift, building a strong foundation and diverse portfolio is essential. One thing being a studio executive made crystal clear? Fluidity is crucial!

Here's how we started the new chapter in the book of SRV Media. We are all set to face new challenges and achieve greater milestones with an evolved zeal and enthusiasm at our new headquarters. #srvmedia #newbeginnings #newchapter #headquarters #newoffice

Starting off the brand new week in advertising: INSPIRED! The new Verizon TV Super Bowl commerical featuring the one and only record breaking Beyoncé Knowles-Carter. Seamlessly leveraging on her overall influence in the Entertainment industry as the foundation of the TVC storyline. One question that keeps on circling my mind is, will the TVC perform well just because it’s Beyoncé or do the consumers understand the service communication or both 🤔? I’m interested to know your thoughts, please feel free to share 😃 #tvcommercial #ad #videoengagement #trends #superbowl #advertisingandmarketing #verizon #beyonce #2024trends

The Super Bowl was yesterday (or at dawn if you live in Europe)   The Super Bowl is a masterclass for marketers and let me explain you why:   - Many ads are launched during break commercials: from the most important brands in the US and worldwide (airtime during the Super Bowl is insanely pricey, not everyone can afford it) but it's amazing for brand awareness and for us marketers to get inspired.   - Creativity at is best: every Monday morning after the Super Bowl, I enjoy looking at the most fun, creative ads, my favorite from this year: Ben Affleck and Dunkin: https://lnkd.in/d53SJ9ai (I might be biased since i'm a Bostonian at heart plus a millennial, but this was funnyyyyy).   - New ways to communicate or to reach new audiences: this was the case of Nickelodeon, in which to reach new audiences they used Augmented Reality to bring to live beloved characters such as Sponge Bob and Patrick to narrate to younger audiences the Super Bowl in real time. https://lnkd.in/dzhGDa6S   Do you have a favorite Ad or innovation from this year’s Super Bowl? #superbowl #marketing #creativeadvertising

Did you see any of the Super Bowl commercials this year? Why are companies willing to invest such huge amounts, let's take a look! The cost for a 30-second advertisement during the 2024 Super Bowl broadcast is $7 million. This cost has seen a significant increase over the years, representing a 55% jump from 2019 when the cost was $4.5 million. This escalation in price underscores the Super Bowl's value as the most premium advertising slot on television. The most expensive Super Bowl commercials ever aired were two 90-second ads from Amazon and Google in 2020, each costing about $16.8 million. These ads featured high-profile celebrities and were designed to make a significant impact on viewers. So why do companies invest such a huge amount into such a short ad space slot? The high cost of Super Bowl ads is justified by the unique reach and engagement they offer. Super Bowl is the most-watched media event in the U.S., providing brands an unparalleled opportunity to reach over 100 million viewers at once. Moreover, about 75% of viewers express excitement about watching the commercials, indicating a highly engaged audience. The Super Bowl not only allows brands to showcase new products or slogans but also to create memorable moments that viewers discuss long after the game. This shared viewing experience amplifies the advertisements' emotional resonance, making them more effective. Check out some of the ads from this year's Super Bowl in the link below and let us know what you think, worth it? #superbowl #superbowlcommercials #strategy

Thanks, Bulova! In July 1941, NBC ran the very first television commercial in the United States. It was a 10 second live commercial for Bulova watches, aired right before a game between the Brooklyn Dodgers and the Philadelphia Phillies. (The cost for that prime airtime was just $9. Wow!) Thus began a multi-billion-dollar industry. For decades afterwards, advertising operated on a “pray and spray” spot buying methodology; aka, buy everywhere and anticipate somebody who needs this sees this. Today’s media-buying practices are far more diverse. A skilled media strategist with an in-depth understanding of data-based tactics and opportunities can not only strengthen a brand, but also place that brand in front of exactly the right people on exactly the right platforms at exactly the right time. America may run on Bulova Time, but your time and money are precious! You want results! Get Network Affiliates’ creative team and media strategists working for you and your brand! Give us a call at 800-525-3332 and ask for Tammy Kehe! https://lnkd.in/e9j5CcW9 Network Affiliates… Strategy. Creativity. Results.

To all those who have lost their jobs, it can be one of the toughest experiences to endure. The recent layoffs at Bell Media have left many feeling devastated, and my heart goes out to those affected. If you've been in this position before, please show your support by liking, commenting, and sharing this post. Remember, you are not alone in this and we will get through it together. https://lnkd.in/g_jzuZma #jobloss #bellmedia #canadianjobs #employees #supportlocalbusiness #supportbusiness