Kulsoom Awan’s Post

For anyone who needs a TL;DR, here are some share-worthy updates from the social media scene: 📘 Meta's been testing unskippable ads on Instagram, which could change how we scroll through our feeds. 🐦 X introduces a new filter to get search results only from verified accounts. 📈 X is testing new analytics features with more detailed reporting. 📍 Pinterest’s new study says the platform drives 170% more total attention than other platforms. 📸 Instagram is testing Text Overlays, allowing users to add text on top of their photos before posting them. 🤝 Content creators will get a heads-up when someone shares their Instagram posts and gives them credit. What do you think about this news? 

Stay on top of the latest social media changes with these key updates👇 1. 👏 Instagram has expanded Carousels, allowing users to upload up to 20 photos or videos in a single post. 2. 👀 Instagram is also considering moving Highlights to a dedicated tab within the profile grid. 3. 🔙 Instagram is developing a throwback feed. 4. ✨ LinkedIn is testing a feature that allows users to edit scheduled posts. 5. 😶 YouTube is experimenting with displaying long-form content within the Shorts Feed. 6. 💬 TikTok has introduced group chats, allowing up to 32 participants per chat. 7. 💸 TikTok has partnered with Amazon to enable users to make purchases directly within the app. 8. 🪡 Threads has launched a new analytics dashboard accessible via desktop. 9. 🧵 Threads is also working on posts that disappear after 24 hours. 10. 🎥 Twitch has rolled out video stories, letting streamers create or upload 60-second videos, following the launch of text and photo stories last year. 11. 👯♀️ Meta Business Suite now allows users to manage and switch between up to ten profiles simultaneously. 12. ✍️ Substack now lets any account holder publish content on the platform, even without a newsletter. 13. 🚫 Ads for Huel and Zoe, featuring Steven Bartlett, have been banned by the ASA due to unclear disclosures about his business interests. Bonus (Fake): 🤭 Instagram's popular "Touch Grass" feature, which reminds users to go outside daily, is now being rolled out to everyone. (This is a joke update for those who copy Annie-Mai's content). 👉 Stay updated and make sure your strategies are up-to-date with these changes! #Socialmedia #marketing #LinkedIn

"Facebook Ads Break" sounds like a mix-up of two separate Facebook features: Facebook Ads and Facebook Live Breaks. Facebook Ads: These are advertisements that individuals, businesses, and organizations can create and run on Facebook's platform to reach specific target audiences. These ads can appear in various formats across Facebook, including in users' news feeds, on the right-hand side of the desktop interface, and in the Stories feature. Facebook Live Breaks: This feature allows creators to take short breaks during their live broadcasts to run ads. It helps them monetize their content by inserting ad breaks at natural points in their streams. If you're encountering issues with either of these features, such as ads not displaying correctly or live breaks not functioning as expected, it might be due to various reasons, including technical glitches, policy changes, or updates to the platform. It's best to check Facebook's official resources, such as their Help Center or Developer Documentation, for the most accurate and up-to-date information on how to troubleshoot any problems you're experiencing.

TikTok Notes is on the way…but are you ready? Just like when Instagram launched Threads, there is going to be a lot of buzz around TikTok Notes from the get-go. It’s going to be one of your fastest-growing channels, faster and more significant than other new social networks that pop up. With these things, my strategy is always to test and learn. Use content you’ve already created for networks like Instagram or Facebook, see how it performs and follow the trends of what you’re seeing. As it’s image-based, it’s going to be a lot easier for brands to jump on quickly so even if you have a small TikTok account, I still think this is a network to jump on. 👉 What’s your strategy? https://lnkd.in/ecyvqy8e #TikTokNotes #SocialMedia

Does your follower count mean anything anymore? In recent years, social media has increasingly prioritized showing content selected by the algorithm rather than content from the creators you follow. Will we ever see a return of following-only feeds? In his latest Q&A, Instagram chief Adam Mosseri takes on this question. Here's what he had to say from Social Media Today, LLC >>> https://bit.ly/3Bs2faS #SocialMedia #Instagram #SMM #DigitalMarketing

A massive weekend of social media shake-ups. In my latest piece on Medium, I dive into all the changes and updates that took place in the social media industry this past weekend. Regardless of if you work in social media or try to avoid it, the changes this weekend extend beyond the scope of just marketing/communications. Major changes include the TikTok ban saga, Instagram grid ratio changing, and a new app by Meta Instagram called "edits." These changes all foreshadow significant changes to come in the future. Should be an interesting year.

TikTok is on the clock. From social media 'stars' to marketers, the looming exit of TikTok in the U.S. is creating a seismic change as they prepare for life after. For marketers, they've been anticipating the change for months and shifting resources and dollars to other platforms such as Instagram. For influencers and TikTok stars, the change is much more difficult given the legions of followers they've built up over the years. TikTok's future now rests in the hands of the U.S. Supreme Court. And while it's not a TikTok challenge, SCOTUS has a track record of supporting the legislative and executive branches on national security issues. One thing is clear - the platform hasn't found any viable buyers. For the platform's 170 million U.S. users, there's a strong possibility they'll be looking for another outlet for their entertainment, public venting and buying recommendations soon. The issue goes beyond TikTok. However the higher court rules, the implications will have a ripple effect on some of the biggest technology companies in the U.S. As mentioned, a ruling against TikTok and even the threat of it already has brands reallocating their ad dollars to Meta and other rivals. The other issue lies with influencers and content creators who have and will not only be scrambling to replicate their success on other platforms, but likely face challenges accessing and backing up their existing content that lives on TikTok. TikTok's days may be numbered in the U.S., or it may not. But, whether you're a marketer, content creator or influencer, this is yet another reminder not to put all your eggs, money and content in one digital basket https://lnkd.in/gWpKTUDE #tiktok #socialmedia #scotus #nationalsecurity #contentcreator #marketing #influencer #brand #business

Back again with a few of the latest social media / digital marketing updates from the biggest platforms out there 👇 🧵 Meta has announced new Threads features for web users, which include insights, multiple drafts, and scheduling tools. 🔗 Instagram is working on the ability to add a WhatsApp profile link. 🔙 Instagram is working on a ‘Throwback’ feed. 💨 Instagram is working on Shortcuts, a feature that will allow users to select people or groups to share with quickly. 📺 Google has launched options of fewer, longer ad breaks for users using YouTube on connected TVs. 🗒️ WhatsApp has added animated stickers from GIPHY to the app. 📈 Google has launched an update to its “Trending Now” tool, which provides insight into search terms that are seeing noticeable increases in search volume. 💬 YouTube has expanded testing of its AI chat summaries to Live streams. 🤝 Reddit has introduced its official Partner Badging Programme, a new programme for agency partners to earn exclusive badges for their profiles. 📱 YouTube is testing merging Shorts and long-form videos into a single feed. 🔒 Instagram now lets users control security alerts with an “End-to-End Encryption” option. 🪪 Instagram is testing a new “Profile Card,” which updates the way users can share their profiles with other users.

I think the biggest miss on social media platforms right now is that most marketers are using old thinking around their strategies. They think it is still about aggregating followers and just trying to speak to that group. Not only did that change when flagship platforms moved toward a pay-to-play model (to monetize and satisfy shareholders) but the entire ecosystem has changed since TikTok pushed interest and content over social and connections. Gary Vaynerchuk put pen to paper on the subject in his newest book "Day Trading Attention" and I encourage anyone working in social to pick up a copy and educate themselves. "Prior to TikTok’s For You page, most platforms were led by the social graph. Some platforms still considered users’ interest — Facebook, for example, used to have an algorithm called EdgeRank to determine what content would show up in user feeds. Every like, share, comment, and new post from a user was counted as an “edge,” and based on all those edges, Facebook would predict what type of content would be most interesting to that user. An interest-graph-led algorithm, on the other hand, would automatically recognize your changing interests and show that content to you automatically, making it more likely that you’ll stay on the platform for longer. At this point, nearly every platform is copying TikTok’s interest-graph-led algorithm. Meta is making a huge interest graph push through Instagram Reels and Facebook Reels, as well as Instagram’s Explore page. YouTube has expanded their video recommendation engine as well as their Shorts feed." My advice: Go where the ball is headed, not where it was! #cpg #cpgindustry #socialmediaagency #socialmediastrategy

Latest Social Media Updates You Can’t Afford to Miss 1. X (formerly Twitter) Changes Blocking Feature X now allows blocked users to see posts from accounts that blocked them, raising concerns about user safety and privacy. 2. Instagram Allows Draft Renaming Instagram users can now rename their drafts, helping content creators organize multiple unfinished posts more efficiently. 3. YouTube Introduces Search from Comments YouTube has added a feature to search for videos directly from comments, enhancing user engagement by making content discovery easier. 4. Instagram to Edit Live Reels Thumbnails Instagram will soon allow users to edit thumbnails for live reels after broadcasting, improving the visual appeal of live content. 5. Profile Cards on Instagram Instagram introduces profile cards for a quick overview of users’ profiles, enhancing interaction by providing context about creators. 6. Facebook Launches Gen Z Style Video Content Facebook has launched new video formats targeting Gen Z, focusing on short, engaging content to attract younger audiences. 7. YouTube Shorts Expands Features YouTube Shorts has introduced new editing tools and options for music and effects, making it more competitive with TikTok and enhancing creativity for creators. Tap into the Latest Social Media Trends to Get Ahead P S: Ready to jump in? Tell us which trend you’re excited to try in the comments