Kunal Sinha’s Post

TARGETING MULTIGENERATIONAL FAMILIES 70 per cent of elderly Malaysians currently stay with their children or extended family members, like nephews, nieces and cousins. 8 in 10 of elderly parents receive financial assistance from their children, showing how much filial piety is part and parcel of Malaysian culture. One-third of Chinese couples live with their parents. In India, the multigenerational, patriarchal, patrilocal household is the prevalent form of family, and about 312 million people live in such an arrangement. In their urge to personalise messaging, are brands missing the collective decision making and influence that generations have on each other? Perhaps not entirely. In this article for Marketing Magazine Asia I explore how multigenerational marketing is an essential strategy across Asia. #generations #marketing #brands #asia #content #culture Ampersand Advisory https://lnkd.in/gwD6yTzh

TIME CAPSULE Junk Bookstore is Malaysia's largest second-hand bookstore, housing hundreds of thousands of books, from rare out of print works to comics and magazines with collector value. Entering the small, unassuming entrance, one is greeted by books piled from the floor to the ceiling, one has to navigate through tight spaces to get around, all the while being surrounded by books of every possible genre and title including educational, history, nursery rhymes, novels and more. The three-storey bookstore on Jalan Tun H S Lee has been in operation for some 30 years, and it's a major draw for locals and tourists alike, who come hunting for titles no longer available elsewhere. The staff constantly dusts and maintains the horde and are able to expertly pick out any title a customer might want, as long as it is in stock of course. The store's founder Adelyn Koh explained that the bookstore started as a collection of books left behind by foreign expatriates leaving for their home countries. Apart from books, the store has stacks of old LPs, cassettes, and even vintage typewriters. I picked up a 1974 edition of Theodore Levitt’s ‘Marketing for Business Growth’, and the August 1997 issue of George Magazine with Harrison Ford on the cover. Unfortunately, there wasn’t even a single PH Wodehouse in the collection, or anything by Malaysian cartoonist Lat. Humourless, eh? #books #vintage #shop #kualalumpur #malaysia #retail Ampersand Advisory

VIRTUAL INFLUENCERS - YAY OR NAY? My views in Forbes magazine - hot off the press. #influencermarketing #viewpoint #insights #technology Ampersand Advisory Forbes India

Will there be a time pretty soon when AI will not find / need a human? #streetphotography #tshirt #ai Ampersand Advisory

Some nice words in The Star, Malaysia, about my forthcoming workshop on the Codes of Asian Branding. https://lnkd.in/gD2qkcBJ Ampersand Advisory Marketing Magazine Asia International Advertising Association - Malaysia Chapter AMCHAM Malaysia (American Malaysian Chamber of Commerce) Malaysian Advertisers Association

CHANGING THE GAME Why does #genz find SHEIN irresistible? How has the fast fashion brand from China been able to appeal to them across more than a hundred and fifty markets? A story of #datadriven design, manufacturing and marketing: https://lnkd.in/gakPPVFX Marketing Magazine Asia Ampersand Advisory #ecommerce #data #trends #fashion #lowprice #influencers

THE EYES HAVE IT Globally, 1.1 billion people experience vision loss because they do not have access to eye health services. 450 million children globally need a pair of glasses to see clearly. Digital eye strain (DES), also known as computer vision syndrome (CVS) affects over 50% of people, including both children and adults. According to one study, almost 90% of Malaysian University students experienced digital eye strain after 2 hours of computer use with the most disturbing symptom being headache. But access to eyecare is far from ideal. The World Council of Optometry recommends an ideal ratio of 1:10000 – Malaysia’s ratio is 1:15147. The ophthalmologist to population ratio in urban India is 1:25,000; in the rural areas of India, the ratio is close to 1:219,000. So it was heartening to find an information-cum-checkup event organized by opthalmic retailer Focus Point in Midvalley Mall, on the occasion of World Sight Day. Judging by the queue of people of all ages, interrupting their shopping for a timely, much-needed checkup, it’s a concern that has probably been niggling them for a while. Supported by brands such as Acuvue and Bausch & Lomb, the outreach is raising awareness about the importance of eye health. #vision #eyecare #opthalmology #eyescreening Ampersand Advisory

FALLING OFF THE CLIFF On success and its discontents. My column today in MxMIndia https://lnkd.in/grq2e4ga #dealingwithfame #whataftersuccess #sustainingperformance #michelinstar Ampersand Advisory

MEET ANIKA The #banking and #financialservices sector in #Malaysia is rapidly adopting AI chatbots to enhance customer engagement and streamline operations. According to a study by Accenture, 70% of Malaysian financial services executives anticipate that #AI and virtual assistants will shape the future of customer service in their industry. On the crosswalk to Abdullah Hukum LRT station in Kualal Lumpur, I encountered ANIKA, the first AI-powered virtual financial consultant #chatbot in Malaysia IBPO Group Berhad's ANIKA chatbot enables customers to easily check their bank loan eligibility, potential monthly savings, and financial health scores, as well as receive personalised financial solutions based on their individual needs. https://lnkd.in/gNJnrx8i Ampersand Advisory

THE EMOTIONOMICS OF BRANDING My latest column in Marketing Magazine Asia https://lnkd.in/gMpQP9zR Ampersand Advisory #brandbuilding #consumerbehaviour