There's this one hire that always keeps me on my toes.
The Designer.
No matter the amount of experience I've had now scanning for the right talent, a change in the design is the hardest to work around.
It’s not just about creativity, or skill, or even experience.
It's about that unique perspective that each designer brings to a campaign, a rebranding project, or a brand's identity.
The work of each designer is like a thumbprint. You can't replicate.
And so, every time I interview for the design team, I start with this question:
"Why did you choose design?"
Their answer tells me everything I need to know.
Not their portfolio, not their fancy tools, but why they do what they do.
The moment someone talks about design as a way to express themselves, to solve problems, or to make the world just a bit more beautiful, that’s when I know I’ve found someone truly special.
Hiring for design is more than just filling a role. It’s finding someone who sees the world differently – and has the courage to show it.
And honestly, that is the hardest part of the #hiringprocess.
#hiringnow
Hold on a sec, Kurt Geiger is this the real life Willy Wonka's factory of creativity but with shoes instead of chocolate? This Business by Design program sounds incredible! Who wouldn't want to unleash their inner fashion genius at a brand like yours?