Kurt Isensee’s Post

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Learned to walk erect this morning. Ready for new challenges!

Saw this spot on tv a few minutes ago. I think they are *this close* to having it be perfect. Great idea to emphasize that SIXT offers "the" car. But they should pronounce it "THEE" car. When we pronounce "the" with a hard accent emphasis on the "e", then we are singling it out as the sole one. Even if they don't emphasize "the", they could rejig their URL to "SixtRentTheCar.com." SIXT will become synonymous with exclusive high-quality cars, and further differentiate themselves from their competitors. #SIXT #rentalcars #rentacar #cars https://lnkd.in/gdhEU4f9

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