Kustomer’s Post

I loved a recent episode of Process the Podcast with Sophia Athas of Hatrik House where she spoke about unfollowing other agencies on her socials as she felt that a new idea can't be formed when we are constantly consuming existing industry ideas. It made me stop and think of a recent scenario where that was so evident.. A while back, we were working on a campaign for a bold lifestyle brand. The 28th Day Creative team and I are brainstorming for the concept and ideation phase, and someone pulls up the gram for inspiration. The problem? The algorithm is serving us the same content over and over, trapping us in a cycle and stifling creativity. Instead of sparking fresh ideas, it felt like we were drowning in a sea of sameness. So, we took a different route. We stepped away from the screens and ventured out. We hit up local art galleries, wandered through botanical gardens, and visited vintage shops. Inspiration struck from the most unexpected places—a burst of colour in a street mural, the intricate patterns of a rare plant, the unique textures of vintage fabrics. These real-world experiences ignited our creativity. We came back to the drawing board with a vibrant, original concept that didn’t just stand out—it was bold and unique. Here’s what we learned: relying solely on social media for inspiration can stifle your creativity. It traps you in a cycle of imitation, constantly comparing and contrasting with what’s already out there. Seek inspiration in the world around you—nature, art, music, everyday experiences. These sources fuel genuine creativity, sparking ideas that are authentically yours. #brandstory #creativeagency #creativeideas #sparkcreativity

Nice insight into the trends and details of the beauty landscape.

Most people mistake positioning as an offer. Ex: You walk up to a hair store with bold signage: "NATURAL BRAZILIAN HAIR". That's positioning. And below the bold sign is another sign that says: "Buy a hair and get two hair conditioners and frontals for FREE. That's an offer. Do you see the difference between the two? Now... What's your favorite TV show? Comment to let me know. One more thing... Was this helpful? 1. Follow Vincent Nchege 2. Ring the 🔔 on my profile 3. You + repost = helping someone know the difference between positioning and an offer. #offer #positioning #marketing

Customer Spotlight! ⭐ Did you know the real cost of clicking 'return' on your online fashion hauls? 📦 Robert Kulawik of Everything5pounds.com, alongside industry experts, sheds light on this pressing issue in an eye-opening interview hosted by BBC Evan Davis. As more fashion giants implement fees for online returns or blacklist habitual returners, it's clear that the surge in returns is not just a hassle but a significant financial burden on businesses. But what's the real price of sending back that unwanted dress, and where does it end up? With insights from Robert Kulawik (COO, Everything5pounds.com), Andrew Rough (CEO, ACS (Advanced Clothing Solutions)), and Dr. Regina Frei (Associate Professor of Digital Economy, University of Surrey), this discussion goes beyond the surface to reveal the challenges retailers face and the potential solutions. Is it on the brands, the shoppers, or the government to address this issue? What are your thoughts? 🤔 Don't miss out on this fascinating discussion. Listen to the episode now and join the conversation on how we can all be part of the solution! ➡ https://lnkd.in/e84BXhJz BBC BBC Studios Everything5pounds.com #SHOPLINE #CustomerSpotlight #Everything5Pounds #Podcast #Episode #BBCSounds #Commerce

My friend’s daughter performed in a musical over the weekend. It was her first such performance, and the pressure ratcheted up because she was cast as the lead. It was a big deal for his family, with much to celebrate. He told me about the bouquet of flowers his family was excited to give her after the performance. He went with a mixed bouquet of spring blooms, overflowing with color and intermixed with different shapes and scents. Roses, while nice, he said, are typical for the occasion, and this was anything but. I can see how “typical” the way some businesses choose to market their products and services. They check the box for a list of tactics and call the job done. What would happen if you decided to move from typical to unique? What if, instead of checking a box, you doubled down on an aspect of your marketing strategy to stand apart? How might that decision to be atypical effectively position your business in a crowded, competitive landscape? #marketing #marketingstrategy

Excited to Share Our First VOXPOP Video from NATUREPRO! Recently, we embarked on an exciting new journey at NATUREPRO with the launch of our VOXPOP video series. I'm thrilled to share the first of these videos, originally posted on our company handle, right here from my personal account. As someone who has always been a staunch advocate for consumer education, especially in the realms of beauty and personal care, this VOXPOP series is particularly close to my heart. It embodies our commitment to not just offering quality products but also empowering our customers with knowledge and insights. In this inaugural VOXPOP, we delve into the nuances and intricacies of beauty and personal care products. It's more than just about what you use; it's about understanding the 'why' and 'how' of product selection, ingredients, and their impacts. Through these videos, we aim to demystify the beauty industry, providing clarity and transparency that can often be obscured by marketing jargon and complex labels. Our goal is to make informed choices the norm, not the exception. I believe that knowledge is the first step towards making better, more conscious decisions. And it's through initiatives like this that we hope to foster a more informed and discerning consumer base. Watch the video, and let's start a conversation about informed beauty choices. I look forward to hearing your thoughts and insights. 🔗 https://lnkd.in/gbDMRnk7 #D2C #VOXPOP #ConsumerEducation #BeautyIndustry #PersonalCare #InformedChoices #SustainableBeauty

Bridging Gaps: Paving Your Own Path in the Wedding Industry💍🌺 Join me, Terry from TEH Media, as I share my insights on the wedding industry and my personal journey. Get ready to discover new perspectives and unleash your own creative potential. Don't miss out on this exciting discussion! #WeddingIndustryInsights #CreativeJourney #UnleashYourPotential #BridgingGaps #FindYourUniqueVoice #InspiringConversations #WeddingIndustryTips #CreativeInspiration #SelfDiscovery #ProfessionalInsights

My friend’s daughter performed in a musical over the weekend. It was her first such performance, and the pressure ratcheted up because she was cast as the lead. It was a big deal for his family, with much to celebrate. He told me about the bouquet of flowers his family was excited to give her after the performance. He went with a mixed bouquet of spring blooms, overflowing with color and intermixed with different shapes and scents. Roses, while nice, he said, are typical for the occasion, and this was anything but. I can see how “typical” the way some businesses choose to market their products and services. They check the box for a list of tactics and call the job done. What would happen if you decided to move from typical to unique? What if, instead of checking a box, you doubled down on an aspect of your marketing strategy to stand apart? How might that decision to be atypical effectively position your business in a crowded, competitive landscape? #marketing #marketingstrategy

The recent Super Bowl Halftime Show featuring Usher was a marketing spectacle. Although the performers are not paid by the organizer, halftime shows still are in demand among celebs to promote their collabs or new projects to over 100 million viewers. This season, just two days before Usher takes the stage for the Super Bowl LVIII, he released his first solo album in 8 years, "Coming Home". Releasing new albums ahead of Super Bowl Halftime Shows is a common strategy to grab the headliners. In the past, we have singers like The Weeknd, who released one of his greatest hits album right before his 2021 performance, and Justin Timberlake dropped his album “Man of the Woods” before taking the stage in 2018. It's not always tunes and beats, artist also use the stage to promote their collabs or other non-music projects. Last year, Rihanna let Fenty Beauty take center stage at her performance when she took a moment to conspicuously touch up her makeup—causing Fenty Beauty to garner $5.6 million in earned media within 12 hours, as well as an additional $2.6 million for her lingerie line Savage X Fenty, and huge spikes in social media mentions. And this year, Usher became the new face of Skims, Kim Kardashian’s underwear brand, earlier this week. UsherX Skims is expected to take centre stage this Superbowl Halftime Show LVIII. #campaignsaga #branding #brandstorytelling #superbowl #superbowlhalftimeshow #usher #skims #kimkardashian #marketing #advertising #adcampaigns #marketingstrategy #eventmarketing Source: Forbes Link: https://lnkd.in/gff_c7kk

In another episode of "I can't take my marketing hat off and it's getting embarrassing..." Drake released a single diss track last week about Kendrick Lamar. Little ole marketing me who is not as cool as Drake saw a shoe barcode on the album art and thought this might be an ad for something. I googled it and discovered that it’s actually a reference to Kendrick’s shoe size… I laughed at myself and then I started thinking… Album art is SUCH a cool medium to experiment with. I’m not saying every artist should leave a QR Code to their latest makeup line… But what I am saying is that: 🎧 Artists can use this medium to drive exposure on other platforms. 🎧 B2B brands can use album art as a CTA if they have a podcast.  🎧 Album art can tell a brand story and hint at what’s next. I feel like it’s such an untapped medium. Has a brand done anything cool with album art? What’s your favorite album art of all time? #marketing #albumart #brandbuilding #musicmarketing