KUZMA&’s Post

This full rebranding project started with a simple question from the Marketing VP, How can we better connect with our business and union decision makers outside of Chicago? Turns out they all call the bank by its nickname, "ABOC", not by the name on the signs, "Amalgamated Bank of Chicago." Union customers are tough. They have high standards and getting them to switch banks is hard work. One customer in a stakeholder interview told me, “I've been divorced twice, and it’s easier to divorce your wife than it is to divorce your bank.” We hung that quote on the wall and went to work on a brand foundation that would make it easier for B2B customers to switch to ABOC, all the way down to rebranding the products designed specifically for Union Banking. This article below is just the start of this campaign that helps connect the new Brand to new Demand. The new signs on LaSalle Street look great, but the new attitude inside the employees we work with is the most exciting part of a transition like this. In the next weeks, I'll share more about the story of 2 hexagons becoming 1 new, unified icon, the building of a new foundation to differentiate a 100 year old bank, the connection between the new brand and generating new demand, and how listening to your customers unlocks new solutions. #ListenTwiceSolveOnce #BrandPositioning #DemandPositioning #KUZMAand If you love the connection between Brand and Demand, let us help you get them speaking the same language. https://lnkd.in/dgif7k62

You can eXpect the best at Lexicon Bank 😊 #banklocal #bankwithmee #bestbankinLasVegas

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The power of minority- and women-owned businesses is clear. Over the last four years, they’ve grown by 14 percent and generated $2.7 trillion in annual revenue. Check out these insights from Ruth Jacks, Head of Diverse Segments for Commercial Banking, about how Wells Fargo is helping these businesses navigate challenges as they mature and thrive. on.wf.com/61105Wv3TP

The power of minority- and women-owned businesses is clear. Over the last four years, they’ve grown by 14 percent and generated $2.7 trillion in annual revenue. Check out these insights from Ruth Jacks, Head of Diverse Segments for Commercial Banking, about how Wells Fargo is helping these businesses navigate challenges as they mature and thrive. on.wf.com/61105Wv3TP

The power of minority- and women-owned businesses is clear. Over the last four years, they’ve grown by 14 percent and generated $2.7 trillion in annual revenue. Check out these insights from Ruth Jacks, Head of Diverse Segments for Commercial Banking, about how Wells Fargo is helping these businesses navigate challenges as they mature and thrive. on.wf.com/61105Wv3TP

The Marstone platform can give financial institutions the opportunity to augment their services and address the needs of more customers. Learn more about the Marstone platform on our website. #WealthManagement #FinancialTechnology #FinTech #DigitalBanking #communitybanks #FinancialWellness #FinancialInclusion #MarstoneInc #pvd #diversityandinclusion

𝐓𝐑𝐈𝐕𝐈𝐀 𝐓𝐔𝐄𝐒𝐃𝐀𝐘𝐒 𝖳𝖱𝖴𝖤 𝖮𝖱 𝖥𝖠𝖫𝖲𝖤: Advisors only move wirehouse to wirehouse answer: 𝐅𝐀𝐋𝐒𝐄 In our latest 2023 Advisor Transition Report, we actually saw that 50% of wirehouse advisors that moved, still went to another wirehouse. While that is a significant amount of moves, that still means that 50% of advisors moved to another channel. So where did they go: Our report finds that the biggest winners 𝒐𝒖𝒕𝒔𝒊𝒅𝒆 of the other wirehouses were Rockefeller, Raymond James, RBC, LPL, and Ameriprise. Want your copy of the 2023 transition report? Send me a DM and I will send a copy your way.

With today’s technology, you can view your entire bank account and all of your transactions with a single click! But, even though it’s that easy, most people still don’t check their accounts regularly. It’s important to keep a close eye on your credit and financial statements to look for anything that seems unusual. That way, if you do find something suspicious, you can act quickly. Time matters! Want more tech tips? Follow us. We post new tips to help you leverage technology while staying secure each week. #techtip #informationtechnology #itforbusiness #titantechnologies #marlboro #centraljersey

How do you take care of the environment? Write to us in the comments and let's see how we can make the world a better place. #ProCreditBank #theSmartBank