KW Marketing’s Post

As someone who’s worked in marketing and events for… well…. a very long time, it is always a total treat to be on the other side. Last week I had the total pleasure of being a delegate at the inaugural Partner Conference for an incredible product business. This event was the first of its type for this business and they’ve started to engage their Channel in new ways to help support future growth. I’m super excited to be a part of the future partnership here. This served as a great reminder of the power of events. Here are just a few reasons why they’re soooo valuable… ⚡️ Communicate several messages at once to a highly targeted audience ⚡️ Facilitate the deepening of relationships ⚡️ Instigate feedback and collect research and gather insights ⚡️ Create on the spot action plans to move things forward (for example there are a few immediate things I’ll be working on next week as a direct result of this event. All of these ‘things’ will help generate future revenue.) Not to mention, events are a huge content generating activity too. UGC as well as original content that the host can use in their own marketing efforts. No matter what your business is or does, there is always a place for events in the marketing mix. The trick? Doing these for a reason, not just because. This one was a great example of a how to deliver an inaugural event, create buzz, and importantly, meet others and instigate action. Ps - who doesn’t love a buffet breakfast and a change of scene! #events #partnermarketing #businessdevelopment

Securing the right speakers can be the game-changer for your event's success. Make them the superstars of your marketing strategy. Picture this: Your event gets a shoutout from someone as big as Matt Damon. Boom! Suddenly, you're not chasing the spotlight; you ARE the spotlight. And with that comes a flood of new leads and followers. Now, that's a "problem" we'd all love to have, isn't it? Think about it: most speakers have their own loyal followers, both online and offline. Their networks are huge and super engaged. They're not just time fillers;  they're your golden ticket to a buzzing event. Think of them as your ultimate lead-generation machine. But here's the catch: to really make the most of your speakers' superstar potential, a mic alone won't cut it. Don't expect them to do all the heavy lifting. They deserve VIP treatment and experience. What works like a charm? Creating personalised 'thank you' pages for them, packed with impactful snackable, branded video highlights of their talks —produced in minutes, not hours and ready to share with just a double tap. And when they do share? Expect a follower stampede to your event . #eventmarketing, #uchop, #eventprofs , #fridaymood with Uchop

🔥 I have good news for you AND some bad news for you. The good news: Creating content is great for your personal brand. The bad news: Posting that content is not enough to drive sales. Why? If you’re only relying on short or long-form content, you're missing out on a massive opportunity to really connect with your audience. If people are going to decide to hand you money for your services, they need to get to know you first. The fastest way to do that is to get them into an event. My go-to event that I recommend most is a multi-day challenge. I love the multi-day format because it allows information to really get into participants' heads as they have the space to process it between sessions. I also love challenges with only a handful of participants, so I'm not just chatting at my audience with information. Instead, I'm getting down in the mud with them—customizing the information based on who they are and where they want to go with their endeavors. I know that running an event, especially a multi-day event, is scary. But I ask you to push past the fear because you will quickly know if your brand is on point, if your niche of genius is clear, and if you are attracting your ideal clients through these two things. If you are ready to go on a deep dive into what makes a sales-driving personal brand (that will also result in filling multi-day challenges with ideal buyers), join my next challenge: https://lnkd.in/ddCPJgWG #challenge #events #linkedin #personalbranding #sales

Boost recently hosted a wonderful networking event, and it was one for the books. 🥂 But events are about more than gathering people and having a good time. They're about achieving real business goals and growing your company. How do you know if your event has really been a success? Here are a few examples of event KPIs to pay attention to: ➡️ Website traffic: did your event drive traffic? ➡️ Conversion rates: consider the % of visitors who bought tickets ➡️ Social media engagement: how impactful was your event's online reach? ➡️ Revenue and ROI: did your spending pay off? ➡️ Satisfied guests: ask your guests for feedback to improve your next event Want to learn more about hosting business events and how to measure these KPIs? The full blog post is in the comments down below. 🔗 #TravelMarketing #BoostBrands #TravelandLeisure #EventKPIs #BusinessEvents

💡 Today's Lead Gen Pro-Tip: 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗟𝗼𝗰𝗮𝗹 𝗘𝘃𝗲𝗻𝘁𝘀 𝘁𝗼 𝗘𝗹𝗲𝘃𝗮𝘁𝗲 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 ⭐ Local events are a golden opportunity to 𝘀𝗵𝗼𝘄𝗰𝗮𝘀𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱, 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀, 𝗮𝗻𝗱 𝗳𝗼𝘀𝘁𝗲𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗶𝗼𝗻. Here are a few creative ways biz owners are connecting their brand with community events. 🎈 𝗧𝗵𝗲 𝗕𝗮𝗹𝗹𝗼𝗼𝗻 𝗛𝘂𝗻𝘁 - A toy business owner turned heads at a town fair with a balloon scavenger hunt. Kids searched for balloons tied to special treats, creating a fun and attention-grabbing experience. 🌮 𝗧𝗵𝗲 𝗦𝗮𝗹𝘀𝗮 𝗦𝗲𝗻𝘀𝗮𝘁𝗶𝗼𝗻 - A Mexican restaurant owner organized a salsa-making competition and live Mariachi music at a local street festival – it became the highlight of the event and established the restaurant as the go-to place for Mexican food. 📝 𝗘𝗹𝗲𝘃𝗮𝘁𝗲 𝗬𝗼𝘂𝗿 𝗟𝗼𝗰𝗮𝗹 𝗘𝘃𝗲𝗻𝘁 𝗚𝗮𝗺𝗲: • Identify events relevant to your target audience. • Develop unique and eye-catching themes or concepts. • Create engaging activities, games, or competitions. • Collaborate with local artists or musicians for added flair. • Offer event-specific deals or promotions. 💬 𝗦𝗵𝗮𝗿𝗲 𝗬𝗼𝘂𝗿 𝗦𝘁𝗼𝗿𝘆: Have you experienced a remarkable business breakthrough at a local event? 💪 We’d love to hear about it in the comments. Another Pro-Tip to Unleash Leads will hit next week! Download the e-book at https://lnkd.in/e_DD_pzh #ProTipTuesday #LeadsUnleashed #TuesdayTips #SmallBusinessSuccess #TheLaughlinMethod #BusinessGrowth #EventMarketing #ProfitAcceleration #TLM #BusinessSuccess #BusinessInnovation #ProTips #ShareYourStory #SmallBusiness

Looking to plan your next event? We've got you covered with these 5 essential tips for a successful celebration! 💪💡 #EventPlanning #PartyTips #EventSuccess 1️⃣ Start with a clear vision: Define your event's purpose, target audience, and desired outcomes. This will serve as your guide throughout the planning process. 2️⃣ Budget wisely: Determine your budget early on and allocate funds to different aspects of the event – venue, food, entertainment, etc. Don't forget to keep some extra for unexpected expenses! 3️⃣ Secure the perfect venue: Consider factors like capacity, location, and amenities. Visit potential venues and negotiate contracts to get the best deal. 4️⃣ Plan an engaging program: Create a timeline that includes speakers, activities, and breaks. Keep your attendees entertained and ensure a smooth flow of events. 5️⃣ Promote like a pro: Leverage social media, email marketing, and traditional advertising channels to spread the word. Build excitement and generate buzz! Now that you're equipped with these tips, start planning your event and make it a memorable one! 🎉 Don't forget to share your success stories in the comments below. #EventPlanningTips #EventSuccessStories #CelebrateInStyle #StartPlanningNow

Marketing inertia is wasting time, money, and energy. Just because some wear Christmas jumpers doesn't make them a good sartorial choice. Just because some retailers sell this abomination in the first week of October doesn't make it right. So why do law firms and accountants still do the same promotional activity each year leading to the same results? 🏌♂️ Hosting golf days attended by largely stale, pale and middle-aged males 🍾 Attendance at generic networking events attended by competitors and life coaches, not clients and targets 🗞️ Turgid newsletters which are focussed on internal promotions and events, not clients 🎤 Boring text heavy talks that don't engage the audience There are a multitude of better ways to build visiblity and attract new business, e.g., guesting on third party podcasts, engaging workshops, client sector focussed events, creating video content, 'Do It Yourself' informal and inclusive networking events, human Linkedin blogs, etc. Be human. Be different. Be client focussed. And don't be boring. #christmasjumpers #businessdevelopment #lawfirmmarketing

Something I bet you'll all be hearing a lot about this month is budgets 💰 “Sorry, we have to cut this year's budget, but we need more attendees and better quality ones too” Every year, I knew there would be a strong chance I'd hear this (when I used to organise events). ⬆ targets ⬆ expectations But….. ⬇ resources ⬇ budget It was SO frustrating! All the work that goes into understanding customers, and then crafting and presenting the strategy. And then, just before implementing your plan, you hear that you’re not getting the budget 🤯 So you decide to pick yourself up and whatever it takes, you’re going to show your team, and your leadership, that you’re smart, adaptable and resilient. Here are just a few practical ideas that I’ve seen work for event marketers: 1) Partnership opportunities. I’m not talking about your standard sponsorship and media contra deals. Identify the media businesses, industry creators, thought-leaders, consultancies and even other event organisers you admire. Build a partnership where you both benefit and make it happen. 2) Rewarding loyalty. Acknowledge repeat attendees, and reward them with special status like priority access, priority seating and exclusive lunch areas. Then get them involved in specially branded pre-event social campaigns, sharing promo in their networks and build the FOMO. Don’t forget to encourage them to create their own content onsite and share post-event too. 3) Maximising contra deals. Most marketers have contra deals in place. Review your current media outlets, publications, industry bodies and thought leaders. Make sure you shortlist those that are most highly respected by your attendees. Obvious? Yes, but I’ve seen a lot of rolling over of contra deals for no good reason. Choose only the best, then double down and make it work. 4) Community marketing. Word of mouth WORKS and it can be one of the most effective marketing channels in terms of $$$$ and results. The people already participating in your event, think speakers, attendees and exhibitors, are your BEST marketers, so make it easy for them to promote. How are you dealing with budget challenges today? Please share in the comments! #events #eventmarketing #eventprofs #communitymarketing #b2bmarketing

📣 Don't miss out on the ultimate client-finding event! 🗓️ Mark your calendars for March 29th 2024 and join us for "From Crickets to Cha-Ching: How to find clients without dancing on TikTok"! 🚀🤩 🎯 Get ready to take your business to the next level by discovering proven strategies to attract clients without chasing the latest marketing fads. Elevate your business authentically, and watch those clients roll in! 💼✨ Not sure where to start? No worries! We've got you covered with some incredible highlights: 🔍🎯 Identifying Your Ideal Client: Get laser-focused on who your services resonate with and create tailor-made strategies to appeal to them. No more wasting time on clients who aren't the right fit - we'll help you find your dream clients effortlessly! 💪💼 💥🔥 25 Unique Ways to Client Acquisition: Dive into 25 dynamic strategies to find your next client. Say goodbye to fleeting social media trends and hello to effective, long-lasting client acquisition techniques! Stick to what works, and watch your business thrive. 📈💰 📊 Plan, Track, & Test for Success: Equip yourself with actionable plans and tools to track results, ensuring each strategy you implement is optimized for success. No more guessing games - we'll provide you with the tools you need to hit your targets! 📈📉 📸 Don't forget to take a selfie during the event and tag us using #CricketstoChaChing! Let's see those bright, smiling faces as you learn how to attract clients like a pro! 🤳😄 🎟️ Hurry up and secure your spot for this game-changing event! https://lnkd.in/exYm6pH5 Don't miss out on this golden opportunity to supercharge your client acquisition techniques! 💼✨ #ClientAcquisition #BusinessElevation #SuccessStrategies 🔔 P.S. Spread the word! Tag your entrepreneur friends who are tired of dancing on TikTok for clients. This event is the game-changer they've been waiting for! 🤝💼

📣 Don't miss out on the ultimate client-finding event! 🗓️ Mark your calendars for March 9th 2024 and join us for "From Crickets to Cha-Ching: How to find clients without dancing on TikTok"! 🚀🤩 🎯 Get ready to take your business to the next level by discovering proven strategies to attract clients without chasing the latest marketing fads. Elevate your business authentically, and watch those clients roll in! 💼✨ Not sure where to start? No worries! We've got you covered with some incredible highlights: 🔍🎯 Identifying Your Ideal Client: Get laser-focused on who your services resonate with and create tailor-made strategies to appeal to them. No more wasting time on clients who aren't the right fit - we'll help you find your dream clients effortlessly! 💪💼 💥🔥 25 Unique Ways to Client Acquisition: Dive into 25 dynamic strategies to find your next client. Say goodbye to fleeting social media trends and hello to effective, long-lasting client acquisition techniques! Stick to what works, and watch your business thrive. 📈💰 📊 Plan, Track, & Test for Success: Equip yourself with actionable plans and tools to track results, ensuring each strategy you implement is optimized for success. No more guessing games - we'll provide you with the tools you need to hit your targets! 📈📉 📸 Don't forget to take a selfie during the event and tag us using #CricketstoChaChing! Let's see those bright, smiling faces as you learn how to attract clients like a pro! 🤳😄 🎟️ Hurry up and secure your spot for this game-changing event! https://lnkd.in/exYm6pH5 Don't miss out on this golden opportunity to supercharge your client acquisition techniques! 💼✨ #ClientAcquisition #BusinessElevation #SuccessStrategies 🔔 P.S. Spread the word! Tag your entrepreneur friends who are tired of dancing on TikTok for clients. This event is the game-changer they've been waiting for! 🤝💼