Kyle Johnson’s Post

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Accelerating faith-led subscription brands through performance marketing, growth models, and data systems | Helped bootstrapped founders achieve 2x ARR | Growth Advisor

If an in-person, hybrid, or virtual event isn’t part of your 2024 B2B planning you are going to fall behind. According to GTM Partners, only 41% of companies are using events as part of their go-to-market strategy … These are the companies that are building community, carving out categories, fostering real connections, and seeing an event as a PRODUCT that differentiates their brands. If we stop thinking about how an event can benefit the company & how it solves problems for our customers/suppliers/employees/industry it has the potential to unlock exponential impact seen over years - not just quarters. What events are you excited about in 2024?

Kyle Johnson

Accelerating faith-led subscription brands through performance marketing, growth models, and data systems | Helped bootstrapped founders achieve 2x ARR | Growth Advisor

10mo

Great slide showing the density of competition for inbound & outbound. And we’ve all experienced how AI is changing the landscape there.

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Name a business that does not care about the power of human connection and its ability to support business growth. Then place them in the 59% not using events.

So true, thanks for sharing!

Susanna Gilbert 👩🏼🍳

Helping strapped marketing teams get sh*t done | Operations | ABX | Events

10mo

Curated micro events. Treating customers. Building relationships and community.

Leslie Greenwood

Chief Evangelist, Community Strategist, Co-Founder of Wednesday Women, Startup Advisor, Ex-Stay-At-Home Mom

10mo

Events will be a big part of our Wednesday Women strategy.

Kurian Babykutty 💬

Chief Evangelistic Officer @ 40 Parables who helps ministries message and market as our Messiah did!

10mo

Does the Christmas party count as an event? I'm kidding. Totally in agreement. In-person is in!

⭐James Sackey

Fractional CMO | Marketing Middle-Market Firms | M&A | Private Equity | Certified Capital Raiser | President of Dallas Junior Chamber of Commerce

9mo

I love in person events, and events in general, because they reveal those who are most interested in your brand by requiring investment from the client both in money (sometimes) but specifically TIME, and travel.

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Sangram Vajre

WSJ Best Selling Author | CEO of GTM Partners | ex @Salesforce @Terminus

10mo

thanks for sharing!! this is best way to hit your revenue numbers.

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