Why has American Idol been one of the nation’s top TV shows for decades? Stories! In my wife’s words: American Idol is a masterclass for storytelling. Every singer that makes it on the show is extremely talented, but there are also thousands of extremely talented singers who DON’T make it onto the show. Why? Because American Idol screens for stories, not voices. They want the audience to feel an emotional connection. To be bought in. To root for the humans behind each voice. And they do that very effectively. Stories provide American Idol the avenue to connect with America year over year even though the premise of the show is the exact same every single season. In business we can do the exact same thing. We can tell stories, we can connect emotionally, we can stand out from the sea of promotional jargon. With effective storytelling you can keep your audience engaged year over year even as your products and services may remain the same. It’s the better way.
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We are selfish, but our favorite reality TV show is someone else's life. Wait, what? 😲 Yes. As humans, we're wired to prioritize ourselves. But as much as we want the story to be centered around us, we're still curious to know what's going on in the lives of others. This affects content creation a great deal and here's how; When telling a story (whether it's about you or a brand), be people-centered; not selfish. Focus on what they can relate to. Relatable stories have the power to bridge the gap between our self-centeredness and our desire to learn and connect with others. So tell that story, but don't let it be solely about you that it chases other people away. Don't also let it be solely about them that it makes them feel guilty. Work in the gap; let them see themselves in your story!
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“…conversations started online about what a show has to do to survive past Season 1 and why can't we let original and diverse stories have time to find their fanbases. Instead, they have 10 episodes (or less) to find as many fans as shows like Bridgerton, or else they are done for.” This conversation has been very loud online and why so many people are turning to old series like Supernatural (15 Seasons), Suits (9 Seasons), or The Vampire Diaries (8 Seasons). The trust that is built between filmmakers/stories and their audience takes time, and with so few episodes to hook in viewers and so many season 1 cancellations following a cliffhanger ending, there’s very little desire for people to invest until they know there’s a season 2. It’s why many people turned to KDramas with their single season, limited series of 16 x 1 hour episodes format. Almost guaranteed completed story. “It's also become such a sad cycle. Many people now won't watch a show because they fear it will be canceled after one season, but it's reportedly important to watch a show within the first few weeks, so then the shows get canceled because people aren't watching for fear of cancellation.” https://lnkd.in/ghr4FmE8
It's Time We Talk About Why It's Important To Let TV Shows Last More Than One Season
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One of my all-time favorite TV shows is 30 Rock. There's this hilarious episode with Queen Latifah where she plays the role of a Congresswoman. During a fictional committee meeting on Capitol Hill, she completely loses her train of thought while delivering an impassioned speech but still keeps everyone engaged solely with her energy. In that moment, you could say her character was victorious because she brought everyone to their feet. But when you speak, would you consider it a victory if your audience thinks, "Wow, what a great speaker," yet has no idea what you said, let alone remembers it? On this week's episode of "Speaker Dynamics - Own the Room," we'll touch on why even the best speakers need a solid structure to make their message stick. I'll introduce you to my "rule of three" framework that will help you keep your communication clear and memorable and will share best practices for a strong start and a convincing close. Tune in on our website at speakerdyamics.com 🎧 #SpeakerDynamics #OwnTheRoomPodcast #KarinReed #PodcastEpisode #CommunicationSkills #PublicSpeaking #RuleOfThree #EffectiveCommunication #LeadershipDevelopment #PresentationSkills #MemorableMessaging #EngagingAudiences #ProfessionalSpeaking #CommunicationTips #KeynoteSpeaking
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One of my all-time favorite TV shows is 30 Rock. There's this hilarious episode with Queen Latifah where she plays the role of a Congresswoman. During a fictional committee meeting on Capitol Hill, she completely loses her train of thought while delivering an impassioned speech but still keeps everyone engaged solely with her energy. In that moment, you could say her character was victorious because she brought everyone to their feet. But when you speak, would you consider it a victory if your audience thinks, "Wow, what a great speaker," yet has no idea what you said, let alone remembers it? On this week's episode of "Speaker Dynamics - Own the Room," we'll touch on why even the best speakers need a solid structure to make their message stick. I'll introduce you to my "rule of three" framework that will help you keep your communication clear and memorable and will share best practices for a strong start and a convincing close. Tune in on our website at speakerdyamics.com 🎧 #SpeakerDynamics #OwnTheRoomPodcast #KarinReed #PodcastEpisode #CommunicationSkills #PublicSpeaking #RuleOfThree #EffectiveCommunication #LeadershipDevelopment #PresentationSkills #MemorableMessaging #EngagingAudiences #ProfessionalSpeaking #CommunicationTips #KeynoteSpeaking
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Turning customer stories into drivers of revenue growth | Founder of Sproutworth
7moAbsolutely true! Storytelling is a powerful tool to connect emotionally and engage with your audience effectively. 🌟