Kyle Fenner’s Post

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Founder of The Courtside Group

Why has American Idol been one of the nation’s top TV shows for decades? Stories! In my wife’s words: American Idol is a masterclass for storytelling. Every singer that makes it on the show is extremely talented, but there are also thousands of extremely talented singers who DON’T make it onto the show. Why? Because American Idol screens for stories, not voices. They want the audience to feel an emotional connection. To be bought in. To root for the humans behind each voice. And they do that very effectively. Stories provide American Idol the avenue to connect with America year over year even though the premise of the show is the exact same every single season. In business we can do the exact same thing. We can tell stories, we can connect emotionally, we can stand out from the sea of promotional jargon. With effective storytelling you can keep your audience engaged year over year even as your products and services may remain the same. It’s the better way.

Vinay Koshy

Turning customer stories into drivers of revenue growth | Founder of Sproutworth

7mo

Absolutely true! Storytelling is a powerful tool to connect emotionally and engage with your audience effectively. 🌟

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