The best packaging design I've seen recently ⬇ Stuzzi Hot Sauce Tbh I'd never heard of this brand before a few days ago when the striking look of the bottle stopped my scrolling dead in its tracks. What stands out: -- 1 / Messaging "Made in Italy" "Loved by Wolves" These are the only two callouts on the box other than the brand name / product designation. 'Italy' signals a premium product. And I have no idea what "Loved by Wolves" means but it's playful and intriguing. I dig it. 2 / Bottle Design This looks like a bottle of booze, which I'm assuming is the point. The first step to driving trial is catching the eye of the consumer. Strong pattern interruption. 3 / Minimalism In an era of maximalist product design, Stuzzi goes in the other direction. This should play well in a loud and busy product category. -- Nice work Joe Marchese and the Casa Komos Brands Group team! #cpg #design #hotsauce #wolves
Distinctive branding. A 100ml bottle that when shown in ads without something to size it, makes it look larger than it is! Smart! I am wondering if this is another emerging proof-point that there might be a business case for purposefully limited-distribution super luxury CPG brands. LVMH does that well with their alc brands. Maybe a higher price point for Stuzzi?
Waaaait it’s so beautiful! I love it.
My head immediately went to designer perfume, very clever.
Wolves callout makes me think of Anchorman 😂
So I think the Wolves reference is founding of Rome - There is also the connection of loyalty within a Wolf pack The legend goes that the founders of the city, (Rome) Romulus and Remus, were rescued and suckled by a she-wolf after being thrown into the Tiber River by King Amulius Great packaging - will definitely try it
I completely agree with your overview. The design is striking, yet simple. I'd pick it up at the store.
You say bottle of booze, I say fragrance. Haha. Kind of like a brainchild of Vacation and CdG maybe
Immediately yes
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6moKyle, you're right. It's a striking and brilliant fusion of booze and perfume for a hot sauce. However, I wonder about their next move. Do they have the marketing budget to solidify their position in our minds, like Liquid Death, for instance? ExpoWest is still fresh in our minds, and I'm sure many noticed a flood of new products aiming to capture attention with catchy names and packaging that felt out of place for the segment—just my opinion. I see a trend that not everyone can afford, and that will likely fade. As brand builders, our role is to strategically position a product for long-term growth and market presence for our stakeholders. While it's important to be clever and take chances, it's crucial to approach the market strategically and understand the risks involved. Apologies for being a downer:( I love what we do!