Director, Digital Growth @ G&S Business Communications | Director of Database Mgmt.@ AMA - Triangle Chapter | B2B Digital Marketing Specialist | Data Junkie
Measuring the value of PR programs has always been a challenge, but G&S Business Communications' analytics team has been able to stay ahead of the game. We're proud to have created a scoring system that measures increases in brand visibility across most public platforms and social media content's impact on engagement thanks to machine learning and Pearson coefficients. (Salute to Janelle Melecio, Alliyah Thompson, and Scott Miller). Check out this PRNEWS article to learn more about 5 different predictions for PR measurement. At G&S, we're grinding in this space to make more advancements that set us apart and highlight the value of PR and Comms.
I'm excited to continue optimizing our various approaches to PR measurement with data science!
Senior Digital Marketing Specialist, Strategic Analytics @ G&S Business Communications | Master's in Business Analytics | AfroTech‘23 |
8moThank you for the shoutout! 🌟 It's an honor to be part of a team that's making strides in PR measurement. The collaboration with you, Janelle Melecio, and Scott Miller has been incredible. Looking forward to more advancements and setting new standards in the industry!