🌿 Discover the Magic of Melvita in Ardèche! Melvita recently hosted a group of French influencers in the picturesque landscapes of Ardèche, the home of the iconic Melvita brand. Influencers attended an exclusive guided tour of our eco-factory where they explored the four stages of organic cosmetics production, from plant to consumer. They also met our passionate lab technicians and creators along the way! Check out some photos from the influencer trip below🌼 #LOCCITANEGroup #Melvita #InfluencerTrip
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We know the importance of limited-edition packaging to promote leading brands’ products on the shelf, especially on holidays like #ValentinesDay. It is always interesting to learn about how and where consumers are engaging with new confectionery products. Social media has become one of the largest influencers of consumerism and nostalgia – however, the classic word of mouth from family and friends still holds a lot of sway. Want to learn more about how leading brands are using limited-edition holiday packaging to test sustainable structures? Click here: https://ow.ly/KlNJ50Qzjq8
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The 'Pond's Skinfluencer' campaign has quickly stirred up excitement on social media since the registration kicked off. From over 14,000 hopefuls, the top 12 contestants are now competing to become the country's premiere skincare influencer. 👉 These contestants are navigating through a series of rigorous challenges, with episodes already released and quickly becoming a hot topic. Catch all the action by watching the episodes on the Pond's Bangladesh YouTube channel at: https://buff.ly/3yLr8gn 👉 Accompanying the top 12 are three of Bangladesh’s leading influencers—Sunehra Tasnim, Ishrat Zaheen Ahmed, and Ishyaa Tahsin—who not only bring their influence but also mentorship to the show. They play a pivotal role in grooming the participants and steering them through the intense challenges they face. 👉 You can also show your support for the top 12 contestants by engaging with their social media pages. Your likes, comments, and shares are incredibly valuable and can make a significant difference for them right now. #PondsSkinfluencer #Brandupdates #Bangladesh #Markedium
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Happy Thursday, LinkedIn! 🌟 I just read Fast Company's article on Sol de Janeiro, which has been recognized as one of the World’s 50 Most Innovative Companies of 2024 by Fast Company. 🎉 Sol de Janeiro has been around since 2015 but seemingly blew up overnight, becoming a new social media craze. The brand’s fragrance mists turned into collectibles for Gen Z and Gen Alpha fans. Does anyone remember the Bath & Body Works days? Here are some takeaways: -The company’s gross sales tripled in 2023, reaching $625.5 million. -Google searches for their perfume mists rose nearly 30% year over year in 2023. (crazy) -Sol de Janeiro’s social media presence is off the charts, with 1 billion TikTok views on hashtag #soldejaneiro and more than 825 million views for hashtag #cheirosa. One bottle is sold every seven seconds worldwide. -Much of this success comes from organic mentions by influencers like Alix Earle, Mikayla Nogueira, Sofia Richie, and (my fav) Monet McMichael. Read the full article here for more insights: https://lnkd.in/e6aNNhXA #Innovation #BeautyIndustry #SolDeJaneiro #SocialMediaMarketing #MarketingTrends #FastCompany
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PPIC Founder and Director Baraem Pam Ismail named one of Institute of Food Technologists (IFT)'s 2024 Influencers. After making its debut last year, Food Technology’s “food system influencer” feature is back for year two. Its goal is simple: to tell the stories of individuals whose work is having a significant impact on the food system. The influencers are problem solvers, ground breakers, game changers, innovators. Some have high profiles within the food and beverage realm, others less so. But what they all have in common is a passionate commitment to the work they are doing—work that is valuable, inspirational, and worthy of recognition. https://lnkd.in/g3NVHZ6c
Meet the 2024 Influencers
ift.org
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Talk about inspiration!
That’s a wrap on Global Pet Expo 2024! Thank you to our exhibitors, buyers, media members, influencers and attendees who make #GlobalPetExpo THE pet industry event. We cannot wait to see you all again next year, March 26-28, 2025!
Global Pet Expo 2024
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Coachella 2024 may be over, but the buzz from Coachella is never-ending✨ Year after year, Coachella continues to lend itself as a great marketing opportunity for brands to partner with influencers attending the event. Recently, brands have partnered with multiple influencers and invested in influencer houses to expand their reach throughout the festival. However, this year, the soda brand poppi strayed from the norm and exclusively partnered with one influencer, Alix Earle, coining the campaign name "Coachearla." Why did poppi feel this strategy would work? Alix Earle's Coachella content from 2023 had nearly 119 million impressions. Plus, her follower base of 6.6 million TikTok users nearly guarantees visibility on all of her content. How did poppi partner with this influencer? poppi flew Alix and five of her friends out to stay for the festival and promote the new lemon-lime flavor. The house was decorated from head to toe with poppi sodas, colors, decals, and more, ensuring that any picture or video captured in the house would reflect the poppi brand. Plus, Alix made sure to feature a poppi soda in each of her infamous GRWM (get ready with me) videos. With Alix's loyal fan base and constant attention on social media, the campaign was a success! Within the first few days of the festival, Alix's videos had received 50 million views and counting. 📸: poppi #coachella #coachearla #alixearle #drinkpoppi #poppisoda #coachella2024 #influencermarketing #marketingcampaign #famouscampaign
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An interesting topic 🗯 1 in 5 consumers rely on social media to discover new beauty brands and products. However, the beauty industry faces challenges with influencers sharing misleading claims and lacking transparency. Therefore, how much effort does your company dedicate to educating consumers on cosmetic science? #beauty #cosmetics #consumereducation
[1-click poll] How Much Effort Does Your Company Put into Educating Consumers on Cosmetic Science?
cosmeticsandtoiletries.com
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BEE Influencer Campaign [Strategy] 🐝 Come behind the scenes of how we launched this Brand New Alcoholic Lemonade into the New Zealand market. BEE Here are a few steps we took to win the hearts and minds of our audience. - Selected authentic micro-influencers: musicians, artists, content creators, and fashion-heads - Stickers saying, “Hello I want to BEE” - Sharing Cups to promote responsible drinking Thanks to all the incredible influencers who participated, got involved and supported. Without you, we never could’ve achieved this result 🫶 Big thanks to Edward Eaton for being such a great client to work with. Results in Part 2 #influencercampaign #marketingstrategy #alcoholiclemonade #influencermarketing #smallbusinessnz
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As we embrace the dawn of a new year, it’s the perfect time to breathe new life into your brand. Take a cue from the game-changer, Sugar Cosmetics, who managed to reach 43 Lakh people across social media platforms! Remember when short-form videos took the digital world by storm? Sugar Cosmetics hopped on the trend, teaming up with influencers who ditched the old-school beauty norms. Fast forward, and now, over 70% of Indians follow the lead of these creators. Your brand could be next in line for some serious attention. The question is - are you ready for the next big step? Imagine having 7 Million+ influencers at your fingertips, with a starting investment as low as INR 5000. Shiprocket Amplify can make it happen. In partnership with One Impression, Shiprocket Amplify has propelled 120+ brands with a staggering 1.1 Million+ reel views involving 300+ creators. And guess what? This is just the beginning. Carefully curated influencers with a minimum of 10K+ followers ensure your brand not just gets noticed but leaves a lasting mark. Brace yourself – your popularity is about to skyrocket. Ready to shift your brand from the sidelines to the center stage it deserves? Say goodbye to playing small because 2024 is your time to shine! Start now: https://lnkd.in/gZy6VhEJ #Newyearnewbrand #influencermarketing
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The new age calls for new advertising! An interesting insight on how influencers and social media can be leveraged for massive popularity and chatter! #cerave #influencermarketing
To generate social media buzz around its first Super Bowl spot, CeraVe didn’t want to rely on the traditional playbook of just posting a teaser or uploading its full Big Game commercial to social media. Instead, the skincare brand recruited a fleet of more than 450 influencers to fuel speculation and lead the online conversation around the question at the heart of its Super Bowl campaign: Did Michael Cera create CeraVe?
Inside CeraVe’s Super Bowl influencer campaign
adage.com
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534,111 followers
Global Marketing Manager | Ph.D. in Pharmacy
3mo🤩✨Nina Sibon Stéphanie H. Caroline Le Men