Team GB play it safe with Olympics Paris 2024 kit
As we approach the much-anticipated Paris 2024 Olympics, Team Great Britain is making headlines with their newly unveiled Olympic and Paralympic kits.
After navigating through some bold past designs, Team GB is returning to it’s roots with a classic, conservative look that pays homage to the traditional red, white, and blue.
🔵 The striking navy backdrop of the official kits offers a fresh yet familiar canvas that highlights the Union flag. This choice marks a subtle shift from the previously white-based competition kits, adding a layer of sophistication and unity.
🥇 On the podium, our athletes will shine in white-based tracksuits adorned with the Union flag on the arm, a design choice that Adidas says will allow the medals to truly stand out, embodying a "clean radiant look."
👕 The kits feature a typeface inspired by the historic 1924 Paris Games, enhancing the connection between past and present. Adidas promises that this design not only respects tradition but injects a dash of modernity to connect with new generations of fans.
🦁 Highlighting the spirit of Team GB, the kits proudly display striking white lion head graphics, representing the fierce and proud nature of our athletes as they represent our nation on the world stage.
What are your thoughts on the new kits?
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Communications Specialist | Media Professional | Award-Winning Journalist | 20 Compliments A Day
3moSoooooooooooo cool! And Ilona Maher is such great selection as an ambassador. Her social media profile is second only to her talent. 👌 👌