Lab2Sales’ Post

In the spotlight: Bertrand Yeung Title: Director of Business Development Q: What are your main responsibilities at Curio? (2-3 sentences) Bertrand: Helping support the sales team by interacting on a scientific level with influential KOLs. Establish partnerships/collaborations with other companies and academic institutions for our business and R&D efforts. Give my input for product marketing activities. I also put processes in place to allow different departments to run more efficiently independently and with each other. Q: What gets you most excited about your job? Bertrand: Kind of goes hand in hand with my above answer Q: How do you like to spend your time when you are not in the office?  Bertrand: I like to travel, eat and cook fancy food from scratch! Q: What's one thing that currently keeps you curious? Bertrand: It’s amazing to see all the new discoveries researchers are making with Curio Seeker and exploring how we can work with others to move the spatial transcriptomics field forward. It’s also a great pleasure seeing so many of our customers happy and satisfied with us and our products.

Uncertainty, apprehension, even reluctance. These are some of the words that can be used to describe how buyers might be thinking, in the current economic climate. And for sales leaders and their teams, this means a focus on a strategy that’s really going to move the needle on important deals. This is where the magic of MEDDPIC comes into play 🪄Because you can provide a clear framework to help qualify deals at every stage of the sales process. Gina Ruscio, Chief of Staff, Revenue, said: “We started implementing MEDDPIC for 2 reasons; one is to provide a consistent language about how we’re talking about deals progressing the pipeline, and the other being improved sales velocity.” She explains more in the clip below 👇 And let us know how you’re implementing and using MEDDPIC/MEDDIC. What are your thoughts?  #sales #meddic

Sales is one of the best, most underrated, roles for a scientist. But it comes with a negative reputation. That switch from scientist to sales? It's referred to as making the switch to the "dark side". Which couldn't be further from the truth. To shut down these myths and show you the light, Succession is partnering with Science 2 Sales on a 3-part webinar series. Scan the QR code below or register here: https://lnkd.in/eG89ZM6z If you know someone in the lab looking to make a switch, tag them below!

𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗚𝗧𝗠 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: 𝗧𝗵𝗲 𝗞𝗲𝘆 𝘁𝗼 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝗻 𝗕𝗶𝗼𝘁𝗲𝗰𝗵, 𝗟𝗶𝗳𝗲 𝗦𝗰𝗶𝗲𝗻𝗰𝗲𝘀, 𝗮𝗻𝗱 𝗠𝗲𝗱𝗶𝗰𝗮𝗹 𝗗𝗲𝘃𝗶𝗰𝗲𝘀 Are you passionate about innovation in healthcare but struggle to translate groundbreaking research into commercial success? Join us on 𝗧𝘂𝗲𝘀𝗱𝗮𝘆 at Aquillius as Ron D. traverses through advanced sales and go to market strategies. The biotech, life sciences, and medical devices industries hold immense potential to improve lives. But navigating the complex landscape requires more than just cutting-edge science. Understanding sales and go-to-market (GTM) strategies is crucial for turning scientific breakthroughs into real-world impact. 𝗧𝗵𝗲𝘀𝗲 𝘀𝗸𝗶𝗹𝗹𝘀 𝗮𝗿𝗲 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗳𝗼𝗿 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝗶𝗲𝘀 𝗼𝗳: 🔸Complex Products 🔸Regulatory & Compliance 🔸Long Sales Cycles 🔸Diverse Audience 🔸Competitive Landscape 🔸Market Dynamics 🔸Customer Focus and more!   𝗝𝗼𝗶𝗻 𝘁𝗵𝗶𝘀 𝘀𝗲𝘀𝘀𝗶𝗼𝗻 𝘁𝗼 𝗴𝗮𝗶𝗻 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗼𝗻: 🔸𝗠𝗮𝗿𝗸𝗲𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Techniques to identify market gaps, opportunities, and potential threats. 🔸𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗡𝗲𝗲𝗱𝘀: Conducting customer research and using insights to develop targeted products and services. 🔸𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗮 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻: Creating a clear statement that communicates the unique benefits your offering delivers. 🔸𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗦𝗮𝗹𝗲𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Setting goals, choosing the right channels, and crafting a compelling sales pitch. 🔸𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗻𝗴 𝗮 𝗚𝗼-𝘁𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Defining market positioning, messaging, and distribution channels, while maintaining agility for market adjustments. 🔸𝗦𝗮𝗹𝗲𝘀 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 𝗧𝗼𝗼𝗹𝘀: Leveraging technology to streamline processes and empower sales teams. 🔸𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Tracking and analyzing sales data to identify trends and make informed decisions. 🔸𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴: Fostering a culture of ongoing development and adaptation within the sales organization. 🔸𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲: Understanding the key regulations and compliance challenges. 🔸𝗘𝘁𝗵𝗶𝗰𝗮𝗹 𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Maintaining integrity and transparency in sales and marketing practices. 𝗗𝗼𝗻'𝘁 𝗺𝗶𝘀𝘀 𝘁𝗵𝗶𝘀 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗴𝗮𝗶𝗻 𝘁𝗵𝗲 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗮𝗻𝗱 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗲 𝘁𝗵𝗲 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝘄𝗼𝗿𝗹𝗱 𝗼𝗳 𝗯𝗶𝗼𝘁𝗲𝗰𝗵, 𝗹𝗶𝗳𝗲 𝘀𝗰𝗶𝗲𝗻𝗰𝗲𝘀, 𝗮𝗻𝗱 𝗺𝗲𝗱𝗶𝗰𝗮𝗹 𝗱𝗲𝘃𝗶𝗰𝗲𝘀! #sandiego #businessclass #sales #gtm California Life Sciences (CLS) Biocom California California State University San Marcos Startup San Diego SoCal Startup Day Naturally San Diego  

Another winning story from SalesDriver. This time, we helped a European BioTech company build a distributor network in Eastern Europe and Asia. Check out the post below and feel free to ask questions! 👍 #AI #Sales #LeadGeneration #Innovation #BigData #SuccessStory 

As a BDR, we're essentially scientists! Our job is to come up with a hypothesis and test it with different variables - such as opening lines, tone on the call, and more. It's all about finding what works best to book meetings and close deals. Here's to refining our approach and finding what works 🍷 #BDR #sales #science #testing #leadgeneration

Last week I caught up with a stellar Vice President of Sales at a life science tools company, managing a team of seasoned North American sales reps. "We've had the best quarter to date" - I'll be honest. I wasn't expecting to hear this 😅 We all know pharma and biotech have seen a steady decline in their clinical trial programmes and development pipelines, which in turn has led to layoffs and a consolidation process. Reduced clinical or pre-clinincal trials and experiments, mean the use of the high-throughput analysis and capital equipment reduces, and consequently re-occuring run rates of reagents and consumables too. But, what is on the up? Academic research and innovation grants - therefore life science tool providers must tailor their value-add for this traditionally viewed 'low ticket' segment, just like this sales leader did. What sales trends do you see in today's market? #lifesciencetools #salestargets #academia #masonharding

After recent conversations with many of our clients in the biotech sector, I've noticed a common challenge: declining sales. At Pivotal Scientific, we're always looking for ways to help our clients boost their performance. One effective short-term tactic we've identified is to implement further incentives like bulk sales promotions and cross-sell initiatives. These strategies can provide a quick boost in sales and help tap into new customer segments. If your biotech company is facing similar challenges, consider using these approaches to drive growth. I'm here to discuss how we can tailor these strategies to your specific needs and help you see results. Let's connect and turn this challenge into an opportunity! 🚀 #BiotechSales #BusinessStrategy #SalesBoost #CrossSelling #Promotions

Alpha Biomedical & Diagnostic, Corp. takes a minute to stretch during our sales strategy and training session. The sales team spent time investing in strategic selling, improving their sales skills, and introduced to Unstoppable YOU by Roddy Carter Global . #salescoaching #saleseffectiveness #unstoppable #trainingandplacement #strategy

Ready to connect with industry titans, tackle critical challenges, and shape the future of Pharma & Biotech? Forge Connections, Fuel Innovation: Join the Proventa Strategy Meetings' Executive Roundtables Here's what sets Proventa Strategy Meetings apart: 👉 Elevate Your Network: Go beyond generic networking. Mingle with C-suite executives, leading researchers, and key decision-makers, forging valuable connections that fuel your career and spark new opportunities. 👉 Deep Dives, Real Impact: Don't settle for surface-level discussions. Delve into the most pressing issues facing your field through focused conversations led by industry experts. Share diverse perspectives, unlock insightful exchanges, and push the boundaries of knowledge. 👉 Insights that Drive Change: Turn ideas into action. Collaborate with peers to develop actionable solutions that can be implemented in your organization, driving tangible progress and shaping the future of the industry. The Proventa Executive Roundtables are more than just networking; they're catalysts for innovation. Why Participate? ✅ Shape the Future: Contribute to strategic discussions that guide the industry's direction in Drug Discovery and Clinical Operations. ✅ Unparalleled Connections: Network with the top minds, fostering connections that propel your career forward. ✅ Real-World Solutions: Collaborate on practical solutions that can be implemented within your organization, driving positive change. ✅ Knowledge Expansion: Learn from the best and stay ahead of the curve through in-depth discussions on cutting-edge topics. Don't miss this opportunity to elevate your experience at the upcoming Strategy Meetings this May! Drug Discovery Biology and Bioinformatics May 14, Princeton - https://lnkd.in/grQ3cU7m May 21, San Diego- https://lnkd.in/g6-cEjyr Medicinal Chemistry Strategy Meeting May 15, Princeton - https://lnkd.in/dsFEG5MA May 22, San Diego- https://lnkd.in/gnMhB3VY Clinical Operations and Clinical Trials Supply Chain May 16, Princeton - https://lnkd.in/d_TWpq98 May 23, San Diego- https://lnkd.in/gC4HNsX8 #ProventaStrategy #ExecutiveRoundtables #PharmaBiotech #Innovation #Collaboration #IndustryImpact P.S. Share this post with colleagues! Let's shape the future of [Industry/Field] together.