All Packaging Material Claiming '100% Fruit Juice' To Be Exhausted Within Next Four Months: Food Authority
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The Food Safety and Standards Authority of India (FSSAI) has issued a significant update, extending the deadline until December 31, 2024, for food businesses to use existing packaging materials that has a health claim "100% fruit juices” written on them. This extension follows FSSAI's June directive, which instructed food business operators (FBOs) to immediately remove such claims from advertisements and labels due to concerns over misleading marketing. Key Points: • New Deadline: Businesses have until December 31, 2024, to utilize current packaging materials. • June Directive: FBOs were earlier asked to remove "100% fruit juice" claims from ads and labels. • Products manufactured before the deadline can be sold until the end of their shelf life. • Reason for Extension: FSSAI's decision comes after considering various representations from stakeholders. This move highlights the FSSAI's commitment to ensuring transparency and accuracy in product labeling, offering businesses the opportunity to align with regulatory standards while maintaining consumer trust. #fssai #fruits #apeda #india #fbo #latestnews
