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A marketing channel is a group of people, organizations, and actions that work together to move products from production to consumption. It includes the people, organizations, and activities that make goods and services available to consumers for their use and enjoyment. For physical products, there are 4 basic types of marketing channels: Direct selling:where products are marketed and sold directly to consumers without a fixed retail location Selling through intermediaries: where products are manufactured at the point of origin and sold to customers by downstream intermediaries such as agents, brokers, wholesalers and retail stores. Dual distribution: where manufacturers combine multiple types of channels to sell products to the end-user. This could mean that the manufacturer sells directly to customers and also does business with wholesalers and retailers who sell to customers through their own distribution networks. Reverse marketing: where products move from the customer back to the manufacturer. Typical cases of reverse marketing include recycling and product recalls. #MARKETING #MARKETINGCHANNEL #AGRICULTURE #PGDM #VIRAL

When packaging Sells & not the product: GOLI SODA Forget features, forget specifications. In the ever-crowded marketplace, sometimes the secret to success lies not in the product itself, but in its packaging. Even though Goli or Goti Soda is there in the market for a century, it is still considered one of the most popular beverages and is now offered in a variety of flavors may be, but it sells the experience - CODD-NECK BOTTLES. The Codd-neck bottle, named after its inventor Hiram Codd who patented it in 1872, was specially designed for lemonade and fizzy beverages. The bottles, which soon became popular throughout the British colonial empire, are nowadays still in production for two countries exclusively: in India for banta and in Japan for ramune. Since children often smashed the bottles to get to the marble inside, old Codd-neck bottles are cherished collector's items. Until the 1900s, when the manufacturing of these bottles started in India, the bottles were imported from Britain. Today there are many local manufacturers with local names/brands but the packaging remains same. It is a classic example of when a product sells because of its packaging and not the product within. Remember, packaging is an experience, not just an enclosure. By creating a sensory delight, telling a compelling story, and tapping into cultural trends, you can make your product stand out and seduce customers without relying solely on its features. Note: Insurance & other financial product corporates need to identify their packaging models. #marketing #sales #packaging #insurance

TrAchem Lubricants Rebrands as Oil Store: Simplifying and Strengthening Presence in Lubricants Industry 31st January 2024 TrAchem Lubricants, a renowned supplier of quality lubricants for nearly 30 years, announces its rebranding as Oil Store, effective 1st February 2024. This strategic decision comes in response to the remarkable success and continued growth of Oil Store as “The World’s Local Lubricant Supplier”. Founded in 1994 as a family-run business serving the Yorkshire region, TrAchem Lubricants has evolved into a national and international presence. The emergence of Oil Store, alongside the core business of TrAchem, has significantly expanded the company’s reach, garnering recognition as a leading name in the lubricants industry. Oil Store is a leading online supplier of quality lubricants, offering a wide range of products from leading brands. Having been in operation since the turn of the 21st century, Oil-Store.co.uk is committed to providing exceptional products and services to meet the diverse needs of its customers effictively and efficiently. The rebranding initiative aims to simplify the organisation’s structure and enhance brand recognition by consolidating under a single name, Oil Store. This transition underscores the company’s commitment to providing premium quality industrial lubricants from leading brands, while streamlining its identity for customers and stakeholders. Despite the rebranding, there will be no changes to the products or services offered by the company. Customers can expect a seamless experience, with minimal impact on existing relationships and operations. Email addresses will stay in the same format (firstinitialsurname) however, will be updated to reflect the new domain (@oil-store.co.uk). The legal entity remains TrAchem Limited; payments to and from Oil Store will continue to be processed by, and paid to, TrAchem Limited, utilising the same bank and account details. This ensures a smooth transition for all financial transactions and maintains consistency. Suppliers and partners can expect no disruptions, as existing contacts and processes will remain unchanged. Telephone numbers and addresses also remain unchanged. The rebranding process will unfold gradually over the coming weeks and months, ensuring a smooth transition for all involved parties. Customers can rest assured that the exceptional quality and service they have come to expect from TrAchem Lubricants will continue under the banner of Oil Store.

COMPETITIVE PRICE For Consumers, Dealers and Manufacturers The Benefits and Hindrances of Low Cost Alternatives With the exception of those few with the lowest prices, the rest of us may need to contend with a lower cost alternative on the market. It can be a load cell, weight indicator, hardware scale or balance. The principle applies the same for the most part. We have a summing box from Macking Green Herbal Store offering a low price. The company name may indicate that is not a weighing equipment manufacturer. However, it has a competitive price. Expect cost cutting measures to ensure these prices. Some of them could be, but not necessarily the result of: low wage for workforce, build quality compromise, raw materials toxicity, durability, government subsidies among many other. Some companies resort to deceptive marketing. For instance: The advertise price is for an option and not the actual product. Another approach may be a transaction fee or high shipping cost. CAUTION Contemplate defective/return policy and cost. Reasonable shipping cost and transit time. Ensure there is no hidden fee at checkout. ADVANTAGES Increases product quality for reputable brands Prevents price gouging due to supply/demand Better warranty and service from higher cost alternatives DISADVANTAGES Return shipping cost may cost more than buying new May lack reputation that established companies offer Uncertain expectation of performance and durability EVALUATION Dealers, Resellers and manufacturers can purchase samples. Samples to be tested over time for performance and lifespan. If product offers decent performance: Consumers and dealers can use results to haggle prices. If product lacks the expected results: Dealers and manufacturers can use them to keep prices steady. CONCLUSION We cannot control the product prices, but we can control the service. How your business be affected if those low price companies open a warehouse in your area? SOURCE Summing box can be purchase directly from MGHS Link under comments DISCLAIMER All transactions are between you and the seller. You agree to set us free from any liability. #weighing #weighingsolutions #weighingindustry 2024-02-22 3:30 AM UTC+0 © Weighing Industry 24.011

The global Bagmaker System market was valued at US$ 343 million in 2023 and is anticipated to reach US$ 449.8 million by 2030 witnessing a CAGR of 3.9% during the forecast period 20242030. AsiaPacific occupied the largest sales market share with about 55%. In terms of product Automatic is the largest segment with a share of about 85%. #GlobalBagmakerSystemMarket #BagMakingTechnology #AutomaticBagmaker #SemiAutomaticBagmaker #FoodPackaging #DailyNecessariesPackaging #IndustrialProductPackaging #MarketGrowth #AsiaPacificMarket #MarketForecast

The global packaging market will continue to grow significantly in the next decade. In all countries and all sectors, packaging remains important. The report from mordor intelligence is always interesting to read. #packaging #packagingindustry #globalbusiness #sales #mordorintelligence

MARKETING ABCs SERIES Part 3 C. Sell what your customers want NOT what you want. For example: You slippers. You like those fancy slippers that cost ₦5,000 but customers constantly buy out those that cost ₦1,000. Which ones should you stock? Another example You started out selling food then noticed that many people were showing interest in the business side of your food business, what would you do? Stay glued for more. Xoxo. I am Ekemini Itek SALES SENSEI Your SALES SENSEI Ekemini Itek ©️ #ekeminiitek #salessensei

Sunner: Sales revenue of 1.659 billion yuan in January   According to the information released by Sunner, in January 2024, Sunner achieved sales revenue of 1.659 billion yuan, an increase of 23.18% and a month-on-month increase of 3.81%. Among them, the chicken sales revenue was 1.161 billion yuan, an increase of 51.98%, down 3.93%; The sales revenue of deep-processed meat products was 781 million yuan, an increase of 8.37% year-on-year and 10.96% quarter-on-quarter.

#beingcategorical about cross selling. All Oil(fuel) Marketing companies would display range of Lubricants in their shelves near the fuel pump. While the company realises maximum revenue from selling fuel, it encourages customers to buy their brand of lubricants. A shoe shop selling socks is cross selling. Something interesting can be observed in grocery shops- scissors being displayed near grocery shelves. With stricter norms about plastic being in force, brands have created alternate packaging in aluminum foil. Shop keepers realised that home makers will need a scissor to neatly cut open the packaging, and so started dangling scissors packs randomly near the grocery shelves. Cross selling increases customer loyalty(a subtle realisation that the shop is thinking about the buyer) and customer relationship. Brands can connect with us on connect@zump.co.in to find synergy of their brand with other brands for cross selling. Zump® Expand. Sales. Capability. we believe in finding a win-win situation for coexistence of brands in the shops. So get your thinking hats on, to cut the waiting time to go-to-market. #zump #businessdiary #b2b #crosselling

Get ready to boost cucumber yields this winter with our expert tips, straight from our savvy sales and marketing manager, Beauty K Magiya. #ItStartsWithTheRightSeed #seedcovegzim #cucumberfarmingtips