LaFORCE’s Post

Concurrent with the United Nations General Assembly, Maybelline New York teamed up with WHO Foundation, TikTok and Goals House to discuss the impact social media and the digital world have on mental health and wellbeing. The event created a space where business and political leaders, NGOs, entrepreneurs, content creators and advocates such as Carly Weinstein, were able to connect on shared experiences, best practices and foster collaboration while seeking to enhance the digital landscape.   If you or someone you know is experiencing anxiety or depression text ‘TOGETHER’ to 741741 for free, confidential support. Let’s be #BraveTogether

To celebrate the upcoming launch of its Fall fine jewelry collection, james allen hosted journalists at Chelsea Living Room for an intimate collection preview. Guests were among the first to experience the new collection and enjoyed a stunning evening of accessorizing, light bites, custom cocktails, dazzling gifts and more.    The Fall collection will be available to shop on JamesAllen.com and in stores beginning October 14 and will continue to roll out every two weeks.

Maybelline New York hosted journalists, makeup artists and creators for a JaJa Night to celebrate Hispanic Heritage Month for a night of laughter, culture, and beauty. The evening featured an exclusive comedy show from Venezuelan-American comedian Joanna Hausmann. From a custom Lotería game night to delicious food and drinks, guests honored the rich diversity of the Hispanic community of New York City.

Target launched its first-ever design partnership dedicated entirely to pets! Inspired by a team of six social media “fur-fluencers,” the collection includes more than 180 items spanning apparel and accessories for both pets and pet loving humans as well as toys, treats, food, games, and home decor.   The Cuddle Collab is now available to shop on Target.com and in most Target stores, while supplies last.

In celebration of Timberland’s new Iconic Campaign, Timberland teamed up with motorcycle + entertainment group Ruff Ryders for an iconic ride down Manhattan. As the riders took to the streets, the procession highlighted the lasting cultural impact of Timberland throughout major locations across the city including – Harlem's Rucker Park, The Apollo Theater, Times Square (New Timberland ICONIC Billboard) and Timberland Flagship (550 Broadway).   The Ruff Ryders CEO and 3 original members lead the ride wearing custom wheat vests, with additional members wearing Timberland's iconic 6-inch boots in both black + wheat - staples in NYC culture.

Kay Jewelers launched its first colored lab-created diamond collection in partnership with designer Monique Lhuillier, with an exclusive announcement in The Knot and a whimsical garden party at Maman NYC. Content creators and journalists joined the brands for a stunning evening, celebrating the new Monique Lhuillier Bliss engagement rings in shades of light pink, soft blue, and pale yellow and experiencing the new rings for the first time. The new collection will make romantic engagements even more special for lovers everywhere.

Welcome to LaForce, Team!

We are thrilled to be recognized on the #PRNet100 list for 2024.    Thank you to The PR Net for the honor and for your ongoing support of the PR industry.

Tinder and AREA teamed up at #NYFW to stand up for reproductive freedom – an essential right that shapes our futures, relationships, and sex lives. During AREA’s 10th anniversary show, the two brands unveiled a limited-edition "Bans Off Our Bodies" t-shirt, highlighting the millions facing barriers to essential care due to restrictions on reproductive rights. The shirt is now available on AREA’s site with Tinder making a donation to Planned Parenthood. #BansOffOurBodies