Landing’s Post

If you know me, you’ve probably heard about how excited I am about the team at Landing (shout out to Ellie Buckingham + Miri Buckland). As a refresher, Landing is Gen Z’s Pinterest, or as their community refers to them "if Pinterest and Canva had a baby." There have been 10M+ images uploaded and 2M+ boards created on Landing — everything from inspirational content and vision boards to fashion boards that enable you to discover, curate, and shop from your peers. In the realm of social commerce, Landing stands out due to its unique focus on fostering creative communities while also providing a platform for collaboration and sharing — shout out to Greta Bergin + Liz Friedland for all that you do on the community engagement side! Landing uniquely combines two critical ingredients for social commerce success: (1) content creation and (2) community engagement. This combination is critical as it allows for organic promotion and discovery of products and services within a trusted network of peers and influencers. Landing’s design encourages interactions that can seamlessly transition from inspiration to purchase. Here's a board that I created with one of the team’s weekly prompts (“my favorite things”): https://lnkd.in/eseuxdjp Landing’s emphasis on creativity and collaboration aligns well with current trends in social commerce, where trust, peer recommendations, and interactive experiences drive consumer behavior. With a robust content flywheel in motion on Landing, it’s been incredibly exciting to see how the team is leveraging the richness of their collages to unlock value for a more consumer persona. Each board is composed of items (products / images) that can be linked to your website (brand) or an affiliate link (creator). I believe that success in social commerce ultimately requires a multifaceted approach that combines engaging and seamless user experiences, trust-building measures, personalized interactions, strong community involvement, strategic influencer and brand partnerships, and continuous innovation. ✨ My ask for my LinkedIn community, do you know any founders or marketers at #GenZ fashion and beauty brands that want to explore the universe of social commerce (think Brandy Melville, DRUNK ELEPHANT, Glossier, Inc., Princess Polly, rhode skin)? If so, comment below, and I’ll put you in touch with the Landing Team! ✨ P.S. if you’re an immigrant founder based in NYC or in town for TECH WEEK by a16z, Miri is co-hosting the following dinner tomorrow night (6/4) with Unshackled Ventures: https://lu.ma/vss5nrss