Landor’s Post

Design is not just about aesthetics; it's about making thoughtful choices and building meaningful relationships. At Define Marketing, we believe beauty in design comes from genuine passion and careful integration. Let's collaborate and create something truly special. 💙 #DesignPhilosophy #CreativeDesign #MarketingExcellence #DefineMarketing

Can strategic design make real estate development better? Fed Novikov from Really Good Buildings was trying to find out, and I was happy to help him a little. Together with Karen Zabarsky Blashek and Roy Alpert, we shared our experiences and indicated fields, in which consultants like us can elevate projects. In the article, I mention one of the most amazing spaces I have visited lately: the lobby of quite a generic development in Greenpoint. It has generic architecture, but its small lobby is very thoughtfully designed as an intimate library for the residents and their guests. It's an amazingly memorable space, even though it didn't cost much. This is exactly what I find most inspiring when working with real estate: finding simple ways to make new buildings warmer, more empathetic, less distant, and anonymous. To do that, we may apply many design tools – place branding, art, experience design, narrative design, and others. In order to succeed though the investor needs to think about his project's perception as early as possible. Fed Novikov thank you for the opportunity to be part of the conversation! I'm eager to see how these innovations continue to shape the future of the industry. https://lnkd.in/da3hPEVv

New year, new brand architecture? Check out this article from Cynthia (Cindi) Jones to learn how you can tell if it's time to revisit your brand architecture—and to get some tips on how to get started.

Brand architecture is one part logic and one part logistics. And with so many logistics to consider, it can't be built in a vacuum. In our latest article, read about one of the most important steps in any organization's brand architecture journey – consulting with your legal team.   https://lnkd.in/gn5ynE9z #branding #brandarchitecture

The Strategic Power of Rebranding: Elevating Your Firm's Identity In the ever-evolving landscape of architecture and design, rebranding can be a pivotal strategy for redefining your firm's identity and aligning it with emerging market demands and future goals. A successful rebrand not only refreshes your image but can also propel your firm towards new opportunities and enhanced recognition in the industry. Why Consider a Rebrand? Brand Repositioning: Adjusting your brand to reflect current capabilities and future aspirations. Updating an Outdated Image: Modernizing your brand to maintain relevance and competitiveness. Expansion: Reflecting a broader range of services or geographic expansion. Critical Considerations for a Successful Rebrand: Engaging Stakeholders: Ensuring all internal and external stakeholders are on board and informed throughout the rebranding process. Maintaining Consistency: To strengthen brand recognition and achieve a unified brand experience across all platforms and touchpoints. Authentic Reflection: Ensuring the new brand reflects the firm's vision, culture, and market positioning. Real-World Example: Gensler's Strategic Rebrand Gensler, a global architecture, design, and planning firm, recognized the need to refresh its brand to mirror its status as an international leader and innovator. The firm undertook a comprehensive rebranding initiative, which included modernizing its logo to a more streamlined version and updating all marketing materials and digital platforms for coherence across its worldwide operations. Impact of Gensler's Rebrand: The rebrand solidified Gensler's identity as a unified global entity and emphasized its dedication to collaborative and interdisciplinary design. This more transparent, more modern image reinforced their position at the forefront of innovative architectural solutions, helping to attract new projects and clients, ranging from tech headquarters to cultural institutions. Outcome: Post-rebrand, Gensler has maintained its reputation and enhanced its visibility and influence in architecture, securing numerous high-profile projects and increasing its market share in competitive regions. What are your thoughts? Have you considered how a rebrand could realign your firm with its evolving ambitions? What factors would drive your decision to embark on this transformative journey? #branding #strategy Pierce X #positioning #leadership

Early in my media/advertising/marketing career, I discovered Jean Baudrillard's "System of Objects" at the #HousingWorksBookStore in SoHo, NYC. Reflecting on the intersection of design and strategy, Baudrillard’s exploration of the semiotic significance of objects was foundational in understanding design thinking. Fast Company recently highlighted the pivotal role of strategic design in ensuring the aesthetic and functional relevance of designs within business and consumer contexts. The interplay between design, objects, and consumer culture shapes the values that influence our cultural and economic systems. Designers must grasp the critical role of objects in modern society. I encourage my network to delve into Baudrillard’s work and the Fast Company article to gain a deeper appreciation of design’s impact on the world. Remember, strategy is more than just the organization of systems; it’s also how those systems connect to a larger mission. “Strategy is the articulating, in a very clear way, of a stance that is projected to the public,” Michael Rock, a cofounder and creative director at the New York-based design firm 2 x 4, told me. “It says what a brand is about and what it isn’t.” 🔗 Dive into the article: Is the rise of strategy the death of design? #DesignThinking #Strategy #JeanBaudrillard #ConsumerCulture #BusinessDesign #LinkedIn #Branding

Design grows when challenged or inspired. It transforms when it is inspired to travel out of the box and thereby assuming different roles and forms. It can make products desirable. It can make digital platforms human-centric. It can turn a place into a destination. It can transform content into experiences. It can give life to beautiful brands. And it can equally deliver in the impact space. The point is while the principles and fundamentals of design remain consistent, the application and play of design can be extremely diverse. It need not be a one size fits all. The design community feels gratified when given challenges by clients that are non-traditional. Designers see it as an opportunity for invention. The more diverse the problems, the more creative are the design outcomes. #design #designcommunity #creativity #problemsolving #business #strategy

Let us tell your story ✨✍️ Have a branding campaign in mind, or an event that could use a splash of green as a retailer? Unlock the full potential of your plants with Desch Design Studio. We're here to weave your narrative into creative, successful plant-pot concepts that stand out. Connect with us for a fusion of design, marketing, and sustainability that tells your unique story. #DeschDesignStudio #plantpotconcepts #tellyourstory #horticulturalinnovation

💡 INSPIRATION Experience the magic of exploration with Terra, the stone-shaped digital compass that redefines adventure! With its minimalist design and hidden monochrome display, it guides you on a journey of discovery, urging you to embrace the unknown. #ADRStudioManagement #agency #marketing #communication #development #project #digitalstudio #graphicdesign #service #concept

Hi LinkedIn Community, I’m excited to share a "before and after" example of my recent design project!✨ I’d love to hear your thoughts on this project. #PackagingDesign #PackageDesign #Packaging #PackagingInnovation #SustainablePackaging #EcoFriendlyPackaging #PackagingInspiration #PackagingArt #PackagingSolutions #ProductPackaging #Design #GraphicDesign #CreativeDesign #Branding #VisualDesign