Art and business?
Some of my friends at times ask me why I post about art. Some even say no-one cares.
Hold on! I would say art is also a business and art is entertwined with business.
Businesses have always supported the arts - think of the art collections of business people in The Met and other museums (think of the truly stunning collections of French impressionists put together by Shchukin and Morozov) or the art collections held by banks (such as Bank Austria’s Kunstforum Wien in Vienna), luxury goods manufacturers (such as the Fondation Luis Vuitton in Paris) or FMCG (such as Nestlé’s at the Musée Jenisch in Vevey), to name but a few.
Art has also been consistently used in cross-overs with branded products. Fashion is, of course, an obvious candidate: both for high-end (think of Amoaka Boafo’s recent range for Dior) and fast fashion (such as Uniqlo with Basquiat, Warhol or KAWS). However, it does not stop there… think of the Swatch watches with Chagall, Roy Lichtenstein, Miro, Basquiat or Kiki Picasso (the 1985 Kiki Picasso being a true collector item) or consider General Mills with its Monster Cereal packs designed by KAWS in a limited edition.
(Great) artists and their art are also brands. They are distinct, have personality, are differentiated from the competition, are instantly recognisable and can be stretched like other great brands.
My list is, of course, nowhere near complete and does not do justice to many others - such as Chanel, Pinault, etc., etc. regarding great collections. Nor is it, for sure, a decent reflection of cross-overs done, let alone of potential future ones.
🍌 UNIQLO will launch the KAWS + WARHOL collection next week, coinciding with the artists’ joint exhibition at The Andy Warhol Museum in Pittsburgh.
KAWS + Warhol collection to be launched by UNIQLO. | Artsy
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Graphic designer | Polygraphic designer
4wIncredible bag and all looks so clean and elegant 💔