I’m excited to join Young & Laramore President & CEO Tom Denari for a SXSW panel on consumer motivations this year. Alongside Kelly Goldsmith and Michael Platt, I’ll share my behavioral research in this panel. “From FOMO to Fulfillment: The Science of Consumer Behavior.” Vote for us! https://lnkd.in/gB-QQMsf Throughout the #SXSW2025 panel, we’ll explore the psychological factors that influence consumer behavior: hidden motivations, unspoken truths, and the scientific reasons behind decision-making. Then, we’ll turn those facts into insights that can benefit marketers and consumers alike. We’re excited to pull back the curtain and help explain why consumers make the decisions they do. But we need votes to get our panel to the stage in Austin. Help us out if you have a moment: https://lnkd.in/gB-QQMsf
When it comes to making choices, everyone wants to believe they’re rational. But there’s more to the story: hidden psychological factors that influence our behavior. In the digital age of “dupes,” “must-haves,” and “TikTok made me buy it.” you may find yourself wondering: Why do people buy that? And, more importantly, why did you? At our SXSW panel, moderated by President & CEO Tom Denari, we’ll explore the not-so-logical explanations for consumer behavior. Guided by esteemed psychology and neuroscience experts Kelly Goldsmith, Lawrence Williams, and Michael Platt, we’ll uncover these hidden motivations and turn them into actionable insights in “From FOMO to Fulfillment: The Science of Consumer Behavior.” If you’re a marketer, a consumer, or a little of both, this is for you—and we hope you won’t miss the opportunity to learn why consumers make the decisions they do. Vote now to bring this panel to the #SXSW2025 stage in Austin: https://lnkd.in/e4p5Vtsu