Don't Just Clink Glasses in 2024, Raise a Whole New World of Flavors! 🌍🥂 As we get ready to embrace 2024 next week, it's time to evaluate the evolving landscape of beverage trends. Here's what's brewing on the horizon: - The Continued Rise of Hemp-Derived THC Beverages: Hemp is taking the beverage world by storm! With its unique properties and versatile applications, hemp-derived drinks are not just a trend but a lifestyle shift. Whether it's for wellness, socializing, abstaining from alcohol, or just the love of something new, these beverages are here to stay. - Non-Alcoholic Beer Growth, Especially in On-Premise Accounts: The world is rethinking its relationship with alcohol. Non-alcoholic beers are no longer just an alternative; they're becoming a first choice for many. I expect to begin to see multiple options for these beers in on-premise accounts giving consumers options versus just the 1 the bar happens to carry. Functional and Relaxation RTDs: Ready-to-drink (RTD) beverages are not just about convenience anymore. They're becoming functional wellness potions. Ingredients like Lion's Mane, L-Theanine, and Reishi are turning these drinks into both a healthful indulgence and a relaxation aid. It's about sipping your way to wellness. What are your thoughts on these emerging trends? Did I nail them or do you disagree? Share your experiences below! 🌟 #BeverageTrends2024 #HempDrinks #NonAlcoholicBeer #FunctionalBeverages #WellnessJourney
Nailed it!
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10moI’m more excited about exiting new flavors than I am about cocktail replacements. I realize that a lot of RTD product is more made for the retail market, but very few make a good replacement for a known cocktail. For 2024 I want to see more bold flavors and less boring seltzers and margaritas in a can.