Multi-Media Strategist- Helping you reach the right client with the right message at the right time through the right medium, with the power of iHeartMedia!
With the impact and power of reach, what will you say?
With 860+ live broadcast stations in 160+ markets across America, there's an iHeartRadio presence wherever your audience listens. See how our local radio networks at a massive national scale can deliver impact for your brand: https://lnkd.in/essDdMtA
Digital Media Transformation | Leading AI, Podcasting, Streaming, Mobile Applications, First Party Data Strategies
Use the right tools for the right reasons. 🧰 I put together this illustration as a way to oversimplify the current digital toolbox available to broadcast media companies today. While the real world is way more complex than what I can fit into a single illustration, I believe this can help guide intentions when thinking about all of the tools we have. If you are building a plan to better utilize a tool in the toolbox I think it's important to start with a plan of "why". What does this tool/platform truly do for you? Does it fall into an area of control, monetization and direct relationships with your true customers? Or does it fit in an area of little control and little monetization, but is good for reaching potential new customers? Again, I know this is an oversimplification. Would love to get all of your thoughts and continue to modify this. #media #broadcasting #radio #news #digital
Got to thank Boomer, of station WAG AM690, for forwarding this article from Radio World of Part 15 Broadcasting guru Bill Defelice. https://lnkd.in/eYzRArUy Wannabes??? Actually, many Part 15 Broadcasters are seasoned has-beens, of retired station engineers and long-time radio on-air personalities. Either way, this is still a means to make radio your way. You could make it commercial, and charge for advertising, and some have, or make it non-commercial, or even make it an information-like station. Anyway, YOU can still do it. Just, stay within the FCC Part 15 Rules. Already have a small, licensed, commercial station, or even an LPFM, that has trouble covering a certain small community? A Part 15 AM Station can fill-in the niche affordably, and license-free. Limits are your imagination. BTW, an FCC Certified Part 15 transmitter can be a fantastic Christmas gift. Passing thoughts....
Profitable Sales Promotions - By John Lund Marketing a station is more than just broadcasting; it's about enticing potential listeners to choose your station and invest their time in it. Radio promotions are crucial to this strategy as they create station awareness that can significantly influence listeners' decisions. Have a definite objective for every promotion under consideration. All promotions on your station should fulfill at least one or more of the following criteria: Read more... https://bit.ly/48H9ubi
Digital principles, integration strategies for your station, and a vital no-no that many broadcast sales pros commit far too often! For a FREE video w/Gary Moore, members click https://lnkd.in/gzgDwDrJ #broadcast #television #radio #digital #advertising
Does Basic Digital Advertising Have Drawbacks? President of Local Broadcast Sales, Gary Moore discusses some drawbacks to hyper-targeted and personalized digital marketing. LBS members, click here for a free video https://lnkd.in/gfRFsUPb #broadcast #television #tvads #radio #radioadvertising #digital #commercials #advertising
Incident Management | Digital Forensics | Generative AI Security Architect | Threat Intelligence | Threat Hunting | Security Assessments
Exciting new insights into the world of radio broadcasting are here! Our latest blog post, "Subchannel Stations: The Radio Broadcasts You Didn't Know Were There," dives into the often-overlooked realm of subchannel broadcasts. These channels not only expand the variety of content available but also enhance how we consume radio. Discover the technology behind these broadcasts, their significance in today's media landscape, and what they mean for listeners and broadcasters alike. Stay informed and explore this intriguing topic by reading the full article here: https://ift.tt/0u2YL5O.
🌍 On This Day in History: November 15, 1926 🌍 Today marks the anniversary of the launch of the National Broadcasting Company (NBC), the first major broadcast network in the United States. This historic event revolutionized the way information and entertainment were delivered to the public. 📻🎙️ On November 15, 1926, NBC began its first broadcast with a gala event featuring musical performances and speeches. The network initially connected 24 radio stations across the country, providing a unified platform for news, music, and entertainment. This innovation paved the way for the modern broadcasting industry, influencing how we consume media today. NBC’s launch demonstrated the power of technology to bring people together and share experiences on a national scale. It set the stage for the development of television and the digital media landscape we know today. Let’s celebrate this milestone in broadcasting history and continue to embrace innovation and connectivity in our own fields! 🚀 #OnThisDay #History #NBC #Broadcasting #Media #Innovation #Technology #Entertainment #Connectivity
CONTENT-TECHNOLOGY.COM ABC Radio Australia Launches Cook Islands FM Service. For the first time in a decade, the Australian Broadcasting Corporation’s international radio service – ABC Radio Australia – has returned to the island of Rarotonga on 91.5FM. The establishment […] The post ABC Radio Australia Launches Cook Islands FM Service appeared first on Content + Technology. http://ow.ly/l0LP105R20M
