Latina Professionals®’s Post

https://lnkd.in/ggWWEN9v Being authentic is important. It is critical to corporate and brand messaging. Only days ago, we ended the celebration of #HispanicHeritageMonth. This important recognition dates back to 1988 when it was first designated as a way to celebrate immigrants from Latin America. Since then, the celebration has widened to include all Hispanics, regardless of country of origin. Although Hispanics enter from a variety of very different countries, brands often treat them as one entity. And, they may recognize Hispanics only during September and October. Or, they may use slang Spanish translations for media messaging. These are some of the issues. This article points to other pitfalls.

Many discuss the challenges of being a Latina in a foreign country, especially in the tech industry. However, I've been inspired by a fellow Latina to shift the narrative and recognize the advantages I have because of who I am. #LetsChangeTheNarrative #EmbraceDiversity ◆ Work Ethic: Carrying the names of both my parents gives me a deep sense of responsibility to make them proud and achieve what they couldn't. ◆ Social Skills: Growing up in a Mexican family, social skills are part of my nature. ◆ Multilingual Advantage: Being trilingual allows me to search for solutions in three languages. ◆ Empathy and Patience: Having experienced the feeling of being lost, empathy and patience are in my character. ◆ Discipline: Raised by strict Catholic parents, I learned the value of discipline; no good grades meant no private school. ◆ Braveness: Moving to Germany, learning German, and adapting to a new culture have erased the fear of the unknown. ◆ Adaptation Skills: Flexibility in working with diverse teams, customers, and processes has become second nature to me. I invite my fellow latina sisters, to change the narrative and embrace who we are. Inspired by Stephanie Aceves

Learn Italian with Beyoncé https://lnkd.in/eYXvk8C8

🌎 Do All Hispanics Really Speak the Same Language? 🤔   As a diverse group of cultures, Hispanics come from various countries, each with its own unique dialects, slang, and expressions. While Spanish is the common thread, regional differences can be fascinating! From the vibrant accents of Mexico to the lyrical tones of Argentina, our language reflects rich histories and identities. 🌍✨ Understanding these nuances is crucial for effective communication and fostering inclusivity in both personal and professional settings. These examples highlight the rich linguistic diversity within the Spanish language across different countries! Car Mexico: Coche Argentina: Auto Colombia: Carro Soda/Soft Drink Mexico: Refresco Argentina: Gaseosa Chile: Bebida What’s your experience with Spanish dialects? Share below! 👇   #LanguageDiversity #CulturalAwareness #Communication #MarketResearch #ConnexionResearch  

Refresh your #CulturalIntelligence Hispanic: Refers to people who speak Spanish or are descended from Spanish-speaking populations. This term is language-based and includes people from Spain, Mexico, Central and South America, and the Caribbean, as long as they speak Spanish. It excludes Brazil, where Portuguese is spoken. Latino: Refers to people from Latin America, including countries where Spanish, Portuguese, or French is spoken. This term is geography-based and includes people from Brazil but excludes Spain. "Latina" is the feminine form, and "Latino" is the masculine. Latinx: A more recent, gender-neutral term that refers to people of Latin American descent. It is often used to be more inclusive of individuals who do not identify strictly as male or female, or for those who prefer a gender-neutral option. These terms highlight cultural, linguistic, and regional identities, but each individual may prefer one term over another based on their own background and experiences.

At Impacto Strategies, we believe that authentic engagement with the Latino community is crucial for businesses looking to build lasting relationships and drive inclusive growth. Here are four key strategies we've found essential: 1. Collaborate with Trusted Community Partners 2. Develop Bilingual and Culturally Competent Collateral 3. Hire Within the Community 4. Ensure Your Team is Truly Bilingual Each of these strategies goes beyond surface-level engagement, fostering genuine connections and cultural understanding. For example, when we talk about bilingual teams, we're not just looking for Spanish language skills. We're emphasizing the importance of cultural fluency – understanding nuances, idioms, and cultural contexts that can make or break communication. At Impacto Strategies, we've seen firsthand how these approaches can transform community engagement efforts. We're passionate about helping organizations implement these strategies effectively. What's been your experience with Latino community engagement? Have you tried any of these strategies? Share your insights in the comments! #Hispanic #Latino #CommunityEngagement #LatinoMarket #InclusiveBusiness #DiversityAndInclusion #ImpactoStrategies

Why did the Chevy Nova fail to sell in Mexico in the 1970’s, even with a great offer? In English, a Nova is a word for a fast comet. In Spanish, Nova roughly translates to “not moving”. Nobody wants a car that doesn’t move! When selling to an international market, language barriers, cultural differences, and country values need to be considered. We have many years of experience helping American companies position themselves to sell to the Hispanic market. Please feel free to reach out to me as a resource if you have questions about making this expansion for your business. #InternationalBranding #InternationalSales #HispanicMarket

Check out this great breakdown by our friend Sophie Castillo on what it means to her to be a British Latina! Sophie shares her everyday life, mixing British and Latin cultures. Sophie's story is all about blending different cultures and finding herself in the process. Let’s celebrate her journey and hear your thoughts and experiences too! What’s your story? Can you relate to Sophie? #LatinaProfessionals

We don't just "get" Hispanics. We are Hispanics. Did you know that one-third of Talk Shoppe is of Hispanic or Latino origins? Our people’s roots spread across four Latin American countries, stretching from North America 🇲🇽 to South America 🇺🇾🇧🇷 and the Caribbean 🇨🇺. We proudly boast native Spanish and Portuguese speakers among our team, bringing a linguistic and cultural richness that sets us apart. When you partner with Talk Shoppe, you're not just getting market research; you're getting insights that resonate with the real voices and experiences of Hispanic and Latino communities. We bring authenticity, empathy, and genuine understanding to your consumer research needs.