Laura Crowley’s Post

It's been a minute! It's time to re-introduce myself. I'm Laura, 2x Founder and CEO of Laura Jeannette & Co. and Laura Jeannette Aesthetics. To get right to the point - I help medspas make more money. Operations streamlined. Marketing elevated. Goals reached. The sky is the limit! I've spent two decades stacking skills. From Marketing to sales and beyond. I know what it takes to scale a business worth having. Now I help others excel in the industry that I love so much. What makes me different from other aesthetics business consultants? I just get it. I understand where you are. I intimately know your pain points and most importantly, how to overcome them. With me, you get strategic insight without the fluff you don't need. If you're looking for a strategic partner who has been where you are and can take you where you want to go, let's connect. Now, tell me about you! #aesthetics #medspa #growth Amy Pocsik Donna Sovie, M.Acc. Lauren Elizabeth Perna Laura Viola Maccarone Jennifer O'Hare Calli McPherson Lilly Stairs Brandon Mullen BSN, RN-BC Dan Simard Nick Liguori, CPA

Calling all Nurse Injectors, Aestheticians, Dermatologists, Plastic Surgeons, and MedSpa Owners! Excited to announce Glow & Capture: Elevating Social Media in Aesthetics, happening on September 25th! This exclusive event is co-hosted by myself, Laura Crowley, owner of Laura Jeannette Aesthetics and Laura Jeannette and Co. and Mariah Gale of Mariah Gale Creative and Studio Reverie. Event Highlights: • Build a strategic content strategy aligned with your brand. • Learn visual content styling and messaging tips from industry experts. • Create authentic, compelling content through hands-on sessions. • Boost your brand’s online presence with impactful imagery and creative props. 💵 $300 | 📍 Newburyport | 🕒 Limited spots available 🔗 Reserve your spot here: Calling all Nurse Injectors, Aestheticians, Dermatologists, Plastic Surgeons, and MedSpa Owners! Excited to announce Glow & Capture: Elevating Social Media in Aesthetics, happening on September 25th! This exclusive event is co-hosted by myself, Laura Crowley, owner of Laura Jeannette Aesthetics, and Mariah Gale of Mariah Gale Creative. Event Highlights: • Build a strategic content strategy aligned with your brand. • Learn visual content styling and messaging tips from industry experts. • Create authentic, compelling content through hands-on sessions. • Boost your brand’s online presence with impactful imagery and creative props. 💵 $300 | 📍 Reverie Boston | 🕒 Limited spots available https://lnkd.in/eajae3nY Lunch included—let’s elevate your social media presence and build lasting connections! ✨

I want to extend my heartfelt thanks to Mandarin Oriental Hotel Group for the incredible opportunity to attend a private dinner at Ramsay’s Kitchen. It was truly an honor to meet Gordon Ramsay himself and experience such a remarkable evening. The food, the atmosphere, and the conversations were absolutely exceptional. I am grateful for the connections and memories made. Thank you once again, Mandarin Oriental Boston, for this unforgettable experience. Kristin Chambers, CTC Amy Pocsik Mark Jeffries Jason Paluch Carissa Haley Tiffany Dowd Janet Wu Markus Lindner #MandarinOrientalBoston #RamsaysKitchen #GordonRamsay

No one likes a know-it-all; in school, at work, and in the MedSpa world. One mistake we see MedSpa owners making is trying to know it all. They buy all the machines and technologies. They offer all the treatments under the sun and carry every popular product line. To be successful, your team needs to have the proper training and education. And when you offer it all, it’s impossible to have the proper training on every single thing. Here’s what we suggest instead: focus on what you’re good at. Instead of trying to offer it all, focus on what you love to do, what you’re excelling at, and what you want to continue offering. When you niche down and become the best at just a few things, the customers will come and tell their friends. Want help niching down? Send us a message! We help MedSpa owners build a profitable business they love. #womeninbusiness #healthandwellness #medspa

So excited 🙌🏻🙌🏻

Medspa Closures Here’s the hard truth: MedSpas close because owners don’t understand what it takes. Time and again, we’ve seen the following scenarios: ❌ Investment firms see the potential and buy these businesses without knowing the ins and outs of the industry. ❌ Passionate estheticians decide to branch out on their own without knowing the investments needed. ❌ Successful small spas try to scale without the proper support in place. We love that the industry is gaining such momentum, but there are a few things potential MedSpa owners need to consider before opening up shop: ✅ Are you ready to make significant investments? We hear from so many owners; they just had no idea how much it would cost to open a spa with top-of-the-line machines. ✅ Are you willing to start small? Even with enough investment, it’s much smarter to start small and build up from there, but not everyone is willing to do that. ✅ Do you have clientele just waiting for you to open the doors? If you don’t have a list of eager buyers, you are going to have to work hard to build that list and not everyone has the capacity to do that. ✅ Does your staff have the proper training to drive sales? Without an engaged staff that’s eager to help with sales, you’re just crossing your fingers that sales will be made. ✅ Do you have SOPs in place to ensure compliance? If you don’t have SOPs, you really shouldn’t open the doors—it’s just too risky. But oftentimes, owners think this is an area they can work on later. Opening a new MedSpa is not easy, and there are a lot of considerations that owners don’t think of. But when done right, opening a MedSpa can be incredibly profitable. The reason Laura Jeannette and Co. exists is to help owners tackle all those considerations so they can run an exceptional, lucrative business and avoid closure. #WomenEntrepreneur #MedSpaInnovation #MedSpa

Hey MedSpa owners: who’s doing your spring cleaning and dusting your shelves? This post is for you if you have tons of retail products that are just collecting dust on the shelves. Here’s how we’ve helped clients turn around their retail sales: 1️⃣ Not focusing on in-person retail only 2️⃣ Investing in an e-commerce section of their website 3️⃣ Setting up an Instagram shop 4️⃣ Optimizing their Google listing 5️⃣ Setting up drop-shipping Want help clearing those dusty shelves this Spring? Send us a message! #womenentrepreneur #medspa #retailbestpractices

Industry trends: MedSpa edition! In: ✨ Owners showing their face ✨ Everyone on the team involved in the operations ✨ Bringing the team in on the company’s goals Out: ❌ Absent owners that sit back and aren’t involved ❌ One person running the whole show ❌ Not rewarding team members for contributing to goals Are you following any of the trends? Tell us in the comments how it’s working for you! If you’re still stuck in the “out” trends, send us a message. Let Laura Jeanette and Co. bring your practice up to current trends. #womenentrepreneur #medspa #industrytrends

I love this so much and I’m so for it. I never understood why some are so nervous about it. I am for everyone having a personal brand within my brands. It will only increase visibility for everyone all around. Do you encourage your employees to have their own personal brands on Instagram, LinkedIn, and TikTok?

Last month, I had the opportunity to speak at the Women's Business League's International Women's Day luncheon. While really excited, I was also incredibly anxious because I planned to talk about money. Money talk can provoke a lot of shame. But more importantly, I shared how navigating money woes helped me to separate my worth from my revenue. Here are three ways owning your worth can pave the path to success: 1. Surround Yourself with Supporters: In a sea of doubters and naysayers, find your tribe. Surround yourself with people who believe in your worth and share your drive. I vividly recall a moment of doubt that fueled my determination to seek out mentors, leverage social platforms, and connect with those who uplifted me. 2. Break Your Own Ceiling: Invest in yourself fearlessly. Don't let self-doubt be the ceiling of your potential. Seeing others succeed on Instagram isn't a reason for envy; it's a beacon of possibility. Remember, if they can, so can you. Believe in yourself, invest in yourself, and watch as barriers dissolve. 3. Make an Impact: Owning your worth isn't just about personal success; it's about creating opportunities for others. As a leader, empowering my team to own their worth has been immensely rewarding. Whether it's inspiring fellow professionals at conventions or sparking enthusiasm in a colleague, the impact is profound. Take a moment to reflect. Are you surrounded by supporters who believe in your worth? Are you actively pursuing your goals? Are you making the impact you're capable of? Own your story, walk within it, and embrace your worthiness. As Brené Brown eloquently puts it, "You either walk inside your story and own it, or you stand outside your story and hustle for your worthiness." Belief in my worth has been the catalyst for my success. #OwningYourWorth #BelieveInYourself #DreamToReality Amy Pocsik Brené Brown Lilly Stairs Donna Sovie, M.Acc. Tracy Westcott Calli McPherson Laura Viola Maccarone Jennifer O'Hare Andrea Schwanbeck