Laura O'Malley Jurek’s Post

As a brand already in market, maximising relevant mental & physical availability with a product experience that delivers on the promise is key. Our Product Growth Audit solution tells you just that. Find out what Catalyx can do for your innovation's success in this case study within the beverage category using industry giant, Corona, to demonstrate the power of our Product Growth Audit. Download your copy today to find out how we can elevate your innovation 🔗 https://hubs.ly/Q02lkhSb0 #ConsumerInsights #MarketAnalysis #InnovationStrategies #QualAtQuantScale #NoLowAlcoholMarket #FreeReport #Download #InnovationConsultancy #CPGInnovation #ConsumerCentric #Beverages #ProductLaunch #ProductDevelopment #FreeResource #StrategyPlanning

Innovation is not just about big new inventions. For us it is about any new idea executed well enough to create value. The Catalyx Product Growth Audit is a powerful approach to finding those new ways to unlock value for products already in market.

Your MVP is the heart of your product launch from Concept to Consumer. This is your chance to test your product’s viability and get feedback on your initial concept. But how do you build an MVP that’s worth testing? 1. Identify your core product features 2. Cut out non-essential features 3. Build your MVP with the basics 4. Test, test, test 5. Use feedback to refine Remember, your MVP is your brand’s first impression. It should be built with purpose and precision to make sure it’s profitable for your Food and Beverage CPG Brands in the long run. #productdevelopment #commercialization #mvp #innovation.

Congratulations to FOODMACH on Pernod Ricard's World-first Multi-format Line on winning the 2024 APPMA Awards of Excellence Customer Systems Integration Award   In Barossa Valley, Pernod Ricard Winemakers' (PRW) turnkey filling line, crafted by Foodmach, redefines industry standards. This intricate system handles 100+ products, from still and sparkling wines to Ready-To-Drink (RTDs), boasting unmatched flexibility across three can diameters and glass bottles (187ml to 750ml) at 24,000 cans per hour. Foodmach's integration technology, featuring Line MES and FM Link, creates the fastest combination filling line in the southern hemisphere—a global first. Beyond speed, the system ensures sustainability and market adaptability. FM Link's multi-SKU capability grants PRW unprecedented agility, streamlining concurrent production. This strategic shift, bringing production in-house, empowers PRW with supply chain control, service, quality, and flexibility. Foodmach's innovation extends across key integration sites, propelling the industry into a transformative future.   #APPEX2024 #APPMA #foodmach #beverageindustry #foodandbeverageindustry #fastestwaytogetcontrol #lineintegration Rym Kachouri Chris Yule PKN Packaging News

Your MVP is the heart of your product launch from Concept to Consumer. This is your chance to test your product’s viability and get feedback on your initial concept. But how do you build an MVP that’s worth testing? 1. Identify your core product features 2. Cut out non-essential features 3. Build your MVP with the basics 4. Test, test, test 5. Use feedback to refine Remember, your MVP is your brand’s first impression. It should be built with purpose and precision to make sure it’s profitable for your Food and Beverage CPG Brands in the long run. #productdevelopment #commercialization #mvp #innovation.

Can You Smell What The Wegrow Is Cooking? 🤨 Listen up, jabronis! The Rock says Wegrow, the global leader in scaling best practice, is laying the smackdown on inefficiency. Campari Group, Diageo and Unilever have already taken The Rocks advice to tag team with Wegrow. So don't be a jabroni, make sure that when you step in the ring you have Wegrow in your corner. #Wegrow #Innovation #Success #Smackdown #TheRock #GameChanger #Ecommerce #BusinessSolutions

🚀 Circana’s 2023 New Product Pacesetters report is here, spotlighting the hottest new product launches across various sectors! These Pacesetters capture many of the changes Americans have experienced and the latest in innovation. Fun fact: 14% of our survey respondents are early adopters who seek the latest and greatest products. Get moment-in-time insights into consumer behavior with our consumption snapshots. And remember, being a New Product Pacesetter is just the start—we reveal key principles for turning year-one success into long-term growth. Curious who made the list and the trends they nailed? Download the report now: https://lnkd.in/ghwPcXft

How to make the right decisions about premix product launches We're all tempted to launch a ton of products at once. But, the world doesn't need another "me too" product. The trick is instead to focus on what makes your premix product different. Here's a simple framework you can use: 1. Study your market: know your competitors and where they're failing. 2. Identify gaps in the market: find niches that aren't being filled. 3. Make your product unique: create something different and stands out. 4. Test before launch: get feedback on your product and make tweaks as needed. Remember, quality beats quantity. Don't be afraid to kill a product if it's not a home run. Successful launches come from careful planning, research, and execution. #premix #food #quality

🚀 Excited to introduce Bevmarket – a powerful platform designed to transform how businesses manage their beverage inventories and streamline their procurement processes! 🍻🥤 With Bevmarket, we’ve created an intuitive solution that helps wholesalers and retailers: ✅ Easily track inventory in real-time ✅ Streamline order management ✅ Get insights and analytics on sales trends ✅ Simplify the supply chain for beverages This project can be a game-changer for beverage businesses, helping them reduce costs, improve efficiency, and scale operations with ease. I am proud to be part of this journey and looking forward to what’s next! 🚀 If you’re in the beverage industry, give it a try or reach out for more details – I’d love to connect and hear your thoughts! #Bevmarket #InventoryManagement #BeverageIndustry #SupplyChain #Innovation #WebDevelopment #BusinessEfficiency

Do you have a kick-butt beverage that you want to get to market?  🥤 Creating a new beverage product can be an exciting venture, but getting it onto store shelves and into the hands of consumers can be a daunting task. With so many established brands in the market, it can be challenging to stand out and get noticed. Let us help you take your drink products to new heights 🚀