Laura Sherwood’s Post

So proud of the team's efforts!!! In a challenging trading environment for producers & pubs alike, they have in no way been deterred, instead sharing the great benefits that a mid-strength offering on the bartop provides - not just in terms of choice but also: 💗 - Meeting changing health and wellbeing aspirations 🕚 - Increasing dwell time in venue - more social drinks being enjoyed over a longer period 💰 - Increasing spend per head - individuals not hitting their threshold and leaving early 🚶♀️ - Increasing frequency of visit - blame not being put on the pub visit for feeling under the weather. 😡 - Reducting challenging customer behaviour - when the same volume is consumed. A very personal thank you from me to all of our partners who have embraced the innovation, seen the opportunity and adapted to the global shift in consumer demand. For those yet to explore the benefit of a mid-strength offering, please do get in touch. I'll be raising a Small Beer to you all! 🍺 #smallbeer #championsofmidstrength #thinkbig #innovation #growth #business #category #pubs #restaurants #bars

Irish pubs see 4.6% growth in drinks sales – CGA Research from CGA by NIQ reveals a significant rise in drinks sales in Ireland's pubs within the past year, driven by changing consumer habits and a trend towards earlier visits #research #pubs #CGA #drinks #sales #consumers Katie Lawton

Only 1 B2B Liquor MarketPlace serving BC has social proof as a key feature. 30% of all new product purchases are the result of social proof. Social proof increases your speed to market. Social proof increases incremental sales. Social proof is a competitive advantage.

How important is social proof amongst BC's trade buyers in the Liquor Industry. 30% of all new product introductions into a store or restaurant, is the result of a recommendation from a colleague at another store or restaurant. So why is there only 1 B2B Liquor MarketPlace in BC that has social proof as a key feature? Good Question. Would you like to know the answer?

Is this just a blip? Another difficult to theorise event, easily pointed towards brexit, cost of living, war, competition etc etc. Or are McDonalds actually slipping or perhaps aghast! doing something wrong? #food #qsr #foodservice #fastfood #restaurant #cafe #takeaway #burger #foodblog #chef #hospitality #catering #mcdonalds #burgerking https://lnkd.in/eBzPpHqy

Guzman y Gomez Mexican Kitchen Ltd (ASX:GYG) has reported above-expectation comparable #salesgrowth in its Australia segment for the first quarter of the 2025 financial year (July 1 to September 30, 2024). GYG has a market capitalisation of nearly $4 billion and booked first-quarter sales in Australia of $260.2 million, up from $214.8 million over the same period last year. Total sales rose to $278.8 million from $230.9 million a year earlier. The company remains on track to hit prospectus forecasts for earnings in 2025. Guzman y Gomez is forecasting fiscal 2025 sales of $428.2 million, earnings of $59.9 million and a net profit of $6 million. The growth was driven by strong delivery performance, the successful implementation of the ‘Clean is the New Healthy’ campaign and increased demand for value menu options such as the $12 #ChickenMiniMeal. More at #Proactive #ProactiveInvestors #fastfood #MexicanFood #ASX http://ow.ly/efzO105Lw2j

COVID has upended #retail andthe #restaurant segment, particularly #QSR and its critical levers (#labor, #occupancy and #food, ergo #commodities). With #customercount and #averagecheck down, #restaurantchains are resorting to #couponing. The risk with this strategy is further impact on #COGS and the #consumer waiting for the #discounts, further aggravating count and #margins. On the development side, higher #interestrates are hurting pace of #store opening and #rent WHAT TO DO: reexamine #supplychain, extract #operationalefficiencies, #differentiateconcept, #digitization, #automation, improve #customerexperience, strategic #discounting, use #predictiveanalytics to justify marginal #locations and #labor #scheduling (and pray a lot) #restaurants #franchisedrestaurants #franchises #fastcasual #fullservice

When is service not a service? One of the sales practices that has been getting quite a lot of attention on this platform over the last year or so is the proliferation of the dreaded restaurant service charge. These can be anything around 10% up to ridiculous percentages. I get frustrated by these because I cannot see the value in them. What service DON'T I get, If I don’t pay the service charge? Do I collect my own food from the kitchen? Do I cook it myself? If the service delivered is key to serving the customer, then surely it should just be calculated as part of the price. However, yesterday, I ate at a small local restaurant who charged 12.5% service charge which I was happy to pay. Why? Because I saw great added value. We were brought an endless supply of bread and a variety of home made dips, all refilled without having to ask. We were also provided tea and a small cake when the bill was delivered. None of these were charged for on the bill, they were part of the service. As a result, my perception of value was greatly increased and was happy to pay because the service was so much better than in other establishments. It was a differentiator. I am definitely going back to the Blue Garden, Holborn, next time I’m in London. #servicecharge #valueselling #sales

More than 16 Million Americans Drink LIQUOR at Home every week But Not at Bars/Restaurants. Did You have a Cocktail at home at home most nights but drink beer when you go out?  See the Survey of “America’s SAFEST P21+ Weekly Liquor Drinkers”! The typical was a 47.5 year old White Collar Male with a $116K HHI. Back in November of 2023, a not-to-be-named Liquor Delivery Enterprise asked us to look into “who” ONLY Drinks Liquor from stores AT HOME EVERY WEEK (but does NOT Drink Liquor when out in Bars and Restaurants). How many are there? What do they look like? And, how do they use All Forms of Media every week? We changed out the logos so you can watch the short 3-1/2 Minute video to Learn more. Or, download the FREE Bit.ly link below of the 20 slide deck.  KENTUCKY DERBY PARTY just 6 weeks away!!! Only Hubbard has a "Bloomberg Terminal" to Better Analyze ANY Target Market…National, Regional, Local, Hyper-Local. This is a modified version of Hubbard’s “Share of Everything for Anything” deck #156. #radioadvertising #television #advertising #liquorindustry https://lnkd.in/ekHRrG6U https://bit.ly/3vsC4hp

🥂Discover how limited edition releases in the UK spirits market drive demand, enhance brand value, and captivate consumers with exclusivity. Limited edition releases in the spirits market have become a significant trend in the UK, with brands leveraging scarcity to drive demand and elevate their prestige. This strategy has been particularly prominent in the off-trade spirits market, where retail sales are conducted outside licensed premises such as bars and restaurants. We delve into how brands create scarcity, the economics behind limited edition releases, and the impacts on sales and brand value. 🔗Read the complete article - https://lnkd.in/dBvv3Eyj #limitededition #drinksmerchant #beveragetradenetwork #drinks #beverage Sid Patel I Beverage Trade Network