Laura van Velden’s Post

‘Where did we go wrong?’ A question often overlooked in the interrelated fields of strategy and innovation. Join us for this edition of the AMS strategy & innovation challenge on the October 7.

Mark your calendars for Feb 21st. Shannon Phillips and Mike Procee, MBA, P.Eng. are getting ready to kick off the next chapter of the Innovation Peer Forum. Interested? Find more info in the link in the comments or reach out to one of these final gentlemen!

🗓️ Have you created your agenda for next week? 📍 Don’t forget to include Ebco's webinar on May 21 (Tuesday) at 10 a.m. ET where you will learn all about building and activating an internal Trend-Led Framework. 🤝 Joining us for this webinar is Tulika Chikersal, Global Innovation Insights Lead from Post Consumer Brands. Tulika will share how Post Consumer Brands integrated the trends from the discovery phase with Ebco into their innovation pipeline. ✔️ This webinar is targeted to Innovators, Innovation Leaders and Strategists, Insights and Foresights experts, R&D teams, and anyone looking for ways to transform trend insights into actionable innovation concepts. ❇️ Learn more and register here: https://hubs.la/Q02xrbfL0 —————— 👍🏻 Like, comment, or repost to share with your network ➡️ Learn more about Ebco’s Trend-Powered Innovation Services: https://hubs.la/Q02xr6Lf0 💡 Follow us for more innovation updates #innovation #webinar #trendledinnovation #fractalthinking #TrendFramework #MacroTrends #MicroTrends #ebcoinnovation #marketresearch

"One of the standout benefits of Growmentum is its rapid impact. In under eight hours of setup, it can equip farms with the necessary insights and tools to discard inefficient practices and focus on sustainable, profitable growth." 💡 Want to learn how to transform your greenhouse's approach and achieve sustainable improvements? Read the entire article written by Growmentum advisor David Wible linked here: https://lnkd.in/dcEJF6CM #FarmTransformation #AgTech #FarmProductivity #AgInnovation #GrowWithGrowmentum

The Future of Brand to Consumer! #Brands and #retailers attend The Lead Summit to learn how to connect better with their customers - this is how it's done.

We're standing at the threshold of a 2024 that's set to be a challenge for every team member at Marco MKT, MRC Group enterprise. This thrilled kick off virtual marks the beginning of a cycle rich in innovation, growth, and collaboration. It's an open invitation to all members of our corporate to come together, share ideas, and work in unison towards common goals. Motivated by the concept of Marco MKT - The Next Generation of Trade Marketing, we're ready to embrace the latest trends, technologies, and strategies that will establish us as pioneers in our industry. Together, we have the capability to turn challenges into opportunities and dreams into realities. Get involved, contribute your insight, and play a significant role in our collective mission to lead the evolution in the market. Marco MKT Lisandro Zapararte Gonzalo Elorriaga Mauro Liberman Leandro Martín Ferreira Savaro Maximiliano Gallo Ixchel Angeles Nathália Lattaro Moraes Nicolas Irreño Rafael Sundfeld de Alencar Ramiro Izurieta Ricardo Solis Rocha Marcelo Bruzzo #Summit2024 #LeadingTogether #CollectiveInnovation #MarcoMKT #LeadingTheEvolution

One thing about conferences is how you get charged up and motivated in the moment but if you lack intentionality, the urge to act might just fade away. Last weekend, I was at ForwardLivewithREO organized by Rotiba Oluwagbenga ( REO) MBA. FIMC, CMC, SFC, SMC and yeah, it was the spark I needed to “wake up” We had a lineup of speakers and panelists among which was oladelemi philip olubakin His session was a reminder for me to know myself and to know what I want. Simple yet profound. Apostle Femi Lazarus spoke about the need to move from writing/saying to doing. He said something that really got to me “Yesterday’s success is today’s mediocrity” which tells me that the best of me is not in the past. Coach REO himself came onboard to dish out enormous wisdom. He was literally echoing “GUTS” into my ears. There’s a need to have the courage to propel! Each time Temilade Salami speak, I visualize everything because she’s an embodiment of what she preaches. She spoke on thought leadership. Showcasing what you do on your digital platforms isn’t pride, it’s you basically shining your light. Never forget EXCELLENCE! Adeola Ademokoya said something so subtle but powerful. “Be hungry enough” if you yearn for something so bad, you will find a way to get it done. ELIJAH AFFI (ARPA, FIMC, CMC) emphasized on value. If you’re valuable, you can connect with anyone across the globe. The Honourable Mandate Secretary Women FCTA Aunty Dayo Dayo Benjamins-Laniyi graced the stage to share valuable nuggets with us. Henceforth, I am a game changer for GLOBAL IMPACT.

Didn’t make it down to our booth at the Innovation Roundtable® workshop in Toulouse yesterday? Well don’t worry, because we’re back! It's your last chance to visit Emma Adam Sendra and Carol Wright, MBA, and discover how Qmarkets can transform your innovation program 🚀 #innovationmanagement #ideamanagement #innovationsoftware

Happy to speak at Dahm M. Hongchai's OCADEE Talks on 20 Feb 🐣 Due to the amount of information, we are increasingly losing the ability to be innovative and to recognize market trends early enough to be able to react to them. While companies focus on themselves, they fail to recognize how many processes and hurdles were built up during growth that slow down this innovation. These processes that are supposed to protect us prevent us from responding quickly to customers and their needs and truly driving innovation forward. The livelihood of companies is to provide solutions that get the job done for our customers, the “job-to-be-done” (#JTBD), as we call it. 🥁 Unfortunately, too often processes are introduced to stabilize our growth. In order to maintain control, as we scale our organization, we often lose touch with changing customer needs and unfortunately only skim the surface of what we could achieve. Understanding multiple dimensions of the requirements requires thorough and rapid understanding building. Parallelizing the work with a very clear focus helps us so as not to lose sight of the goal. The JTBD theory and outcome-driven innovation (ODI) help us here. We would like to take you on this journey in the workshop and let you experience the approach so that the theory we show can also be anchored in practice. ✊ In this session Thoralf will show why it is important to ask yourself these questions and to understand the various dimensions of customer needs in depth. The diverse knowledge and expertise of our teams helps us in this, and at the same time makes an important contribution to this approach. 🔑 Key takeaways You will apply JTBD@Scale practically, deal with customer needs and develop needs in different teams, independently but coordinated, in order to then agree on the relevant needs. Sign up now. It's free: https://lnkd.in/eRektuvs

The Future is Measurable and you need to understand its impact - luckily, Ebco Trends founders Kalyn Rozanski and Erin Jacobs Mays alongside Julien M. with Newell Brands are taking the Blue Stage today at #IIEXNorthAmerica to share some knowledge about sizing trends and opportunity spaces to understand impact. This session is all about seizing opportunities in a changing market. You don't want to miss it! 📅 Wed. 17th ⏰ 2:35 PM CDT📍Blue Stage What are you hoping to learn during this session? 🤔 #ebcoinnovation #IIEXNorthAmerica #IIEX #innovation #insights #marketresearch