Laura King Edwards’ Post

That’s a wrap on 11 incredible years at Wray Ward. Today is a difficult day, and I won’t forget the many colleagues, clients and collaborators who made it so tough to leave. Special thanks to Heather Tamol and John Mader for recognizing my potential and shaping me into a stronger writer and thinker. Thank you for trusting me to build a new discipline at a 40-year-old agency — then supporting me every step of the way. Thanks also to my amazing content marketing team. Leading you will always be one of the greatest honors of my career. Though we no longer work together, I’ll be watching you shine from afar.

This.

This perspective is precisely what’s wrong with generative AI tools and the companies that pitch them. Want to commoditize your content? Sell your soul to a soulless “content writer.” I’m an advocate of AI technologies that can handle basic, repetitive tasks — freeing humans to focus on the work that only a human can do well. But the idea that an AI writer can produce an authentic, helpful article from scratch in 15 minutes is a disgrace to all real content writers and storytellers. It’s a race to the bottom, folks. #ai #generativeai #content #seo

Mount Rainier, the most glaciated peak in the lower 48 and an active volcano, doesn't care that we're here. Similarly, the universe doesn’t care how many races I run, where I run them or when I get to the finish line. But still, I keep doing it, on ankles and tendons that are better suited to low-impact sports, as a sort of twisted but heartfelt ode to my late sister. Keep reading for reflections on state 28 of 50, the fragility of human life and the fire that fuels me. #writing #inspiration #mondaymotivation #running #raredisease

Powerful words from my mom, the incomparable Sharon King: “To know there is science with the potential to improve life significantly, yet you are forced to watch it shut down right before your eyes. These are real people, pulled to the edge of hope, only to be pushed from the cliff.” We’ve worked hard to bring lifesaving treatments to the brink. Today, these potential treatments gather dust while patients suffer. The status quo is unacceptable. #raredisease #genetherapy #research #advocacy

Google’s rollout of AI-powered search is intended to make search results more efficient, but it isn’t without headaches. If you want your business to remain competitive in the SERPs, read this article by Laura Yacoubian. #search #artificialintelligence #content

I don’t know who needs to hear it, but if you’re reading this post, you’re worthy. As my friend Molly Grantham says, #BetOnYourself. Try the hard things. Do what scares you. Take the trail less traveled by. And never, ever lose sight of the life right in front of you. 📍Death Canyon, Grand Teton National Park, Wyoming, USA #motivation #inspiration #courage

This is PR 101, but the same is true for content marketing: Make it about your products or brand, and your content will fall flat. Make it about your audience and their needs, and you’ll see results. #contentmarketing #PR

A few weeks ago, I moderated a discussion about AI in marketing. I haven't found an AI tool with time-travel powers, but I'm always good for a blog recap. I hope you'll take a look. #artificialintelligence #generativeai #contentmarketing #creative #organicsearch

I’m thrilled to share this piece, produced by Tice Studios for Artelon. Artelon’s technology helped me return from ankle reconstruction surgery to attempt a world record, and their team is second to none. Huge thanks to Artelon for their support of Blind Momentum, the forthcoming documentary film. I’m proud to be an Artelon Athlete. #documentary #storytelling #inspiration #motivation #comeback #footandankle OrthoCarolina Novant Health