Seasoned B2B tech marketing leader, unafraid to get hands-on. Integrated marketing strategy & execution. Driving innovation, growth & commercial results.
Sharing Shifra Cook's hard-won words of wisdom for the entrepreneurs (and those to-be) in my network. As a business owner myself, I've been given lots of well-meaning advice. And as a female business owner, I suspect I've received more than my fair share of well-meaning but unsolicited and irrelevant advice from people who didn't even understand my mission, business model or market. Not trusting my gut has led me to some of the biggest learning opportunities of my career. But trusting it has led me to greater professional success and contentment. It may have taken years, but I trust my gut.
I got a chance to meet with the founder of Ayda - Shifra Cook - when we were in SaaStock Dublin and we had a fruitful conversation. At that time, I was impressed with her journey and now I also give you to chance to learn more about her experience and background. :) Thanks for being 100% transparent again, Shifra. The link is below 👇🏻
