Lauren Boniface’s Post

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Cultural & Digital Strategist | Building brands

The Transformative and the Tangible : Is the True Value of Art Events Going Unseen? I have attended two cultural festivals this year : Caribbean Art Fair in Barbados and Jazz and Art festival in Saint Lucia, and i know how much each trip costed me…🤑 Art fairs & festivals are economic powerhouses, but measuring their impact goes beyond ticket sales. Capturing the long-term benefits are essential to quantify the value they bring. Benefits such as: 💰Booming cultural tourism: Think sustained increases in visitors drawn to a city's vibrant art scene, boosting restaurants, hotels, and local businesses long after the event. 💰 Urban regeneration: Imagine a once-dilapidated area transformed by a thriving art scene, attracting new residents and businesses, leading to increased property values and economic activity. These festivals also contribute to the branding and cultural identity of a region, putting a region on the map. I knew about Art Basel before knowing about Basel city in Switzerland. 👀 Let's discuss! What do you think ? #artseconomics #culturalimpact #measurementmatters Art Basel Saint Lucia Tourism Authority Saint Lucia Jazz And Arts Festival Caribbean Export Development Agency Caribbean Culture Awareness Inc.

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