Lauren Helm PR, LLC’s Post

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Who's Flying Your Flag? The subject of our reflection this week in The Marketing Circle. In business, success isn’t achieved alone—it’s a collective effort supported by those who believe in us. But do you know who is flying your flag? 💭 Reflect: Who supports you and promotes your work? Why do they do it, and how can you nurture these relationships? Who else can you connect with in your network to grow? 🚀 Go: Now might be the time for you to reach out and expand your network. Here’s how: 1️⃣ Leverage social media by engaging consistently with your connections. 2️⃣ Attend industry events (online or in-person) and follow up with new contacts. 3️⃣ Collaborate locally and give back to your community. By building meaningful connections, you create a strong foundation for your personal brand, making it easier for others to recommend you—and your business. What will you do today? Reflect, connect, and grow your circle of flag flyers. #ReflectAndGo #TheMarketingCircle

August is here, and while the summer heat can be intense, don’t let business challenges add to your stress! Check out our newsletter for tips on developing a plan for issues management, how PR protects and defends your brand, a recently refreshed Linkedin makeover, some local upcoming events, and more! https://lnkd.in/eqK6-uyr Not signed up for our newsletter? Sign up today on our website! #bygeorgecomms #summer #PRexpert #linkedinexpert

Are you an event marketer grappling with the challenge of filling seats for your upcoming events? You're not alone. Think about it. I get over 6 event invites per week. So, capturing the attention of potential attendees and converting that interest into action can be a daunting task. Traditional strategies like social media promotion and early bird discounts can only take you so far. What if there was a more proactive approach that put you in control of the registration process? Enter cold outreach. Like and comment "Event Outreach" and I shall share the complete guide

Only a lazy marketer hasn’t posted yet on Linkedin about the “shift to small in-person events” instead of traditional shows as their key strategy. That's the opening sentence of my most recent newsletter issue 😎 It's all about the key principles of creating impactful intimate gatherings, otherwise known as “the magic of a small event”. Here is a quick recap: 1. You need to niche down 2. Expect internal pushback 3. Devil is in the details 4. It's all about attendee perspective 5. Priortize in-person connections 6. Get the full company buy-in 7. Build relationships And then there is one "Magic" ingredient. For that, you need to read the newsletter 👉 https://lnkd.in/dzrBN-gF

It was a busy, busy, busy ECA MarketPlace! If you’re working on your follow-ups and trying to make the most of your event dollars, check out these tips from our savvy social team at Alter! ECA: A Delivery Industry Alliance #eventstrategy #marketing #socialmediamarketing #LinkedIn #TuesdayTip #ECAMarketPlace2024 #ECA #shippers #carriers #vendors #delivery #transportation #logistics

Happy customers are your best marketers. So… Why don’t you enlist them? I’m a big believer in hosting satellite events at major conferences. The idea is simple: 🔥Attend a major conference > Create a niche side event > Invite your customers and prospects 🔥 A decision-maker from a Fortune 20 brand recently attended one of our satellite events. They naturally chatted with others in the room. By the time I met them, they were ready to partner with Vendelux. 5-10 of our existing customers had already done the selling for us. tldr: Satellite events work because happy customers are your best marketers!

Don't spend another $ on advertising or create more content to promote your event... It seems that business and personal development events are in full swing. However, they all seem a bit mediocre if I'm honest. The sales pages are a bit bland, despite the claims that it's 'the best event' in X niche. And don't get me started on the simple checkouts or Eventbrite pages that don't have any information about the event itself. Even the ones with decent speakers don't make me want to get out my diary and see if I can go. That's not the response you want from an event sales page, is it? You want to create curiosity, excitement and a desire to attend... which ultimately leads to a purchase. Below I break down the focus areas of the event pages I have created in the past that have been super effective at selling tickets. P.S. I'm currently looking to help two info-based businesses who want to increase their funnel conversions and take their brand trust to the next level.

There are opportunities to continue fostering the relationships you started while at an industry event. The easiest way to do this in today's fast-paced business environment is to connect digitally. Social media can be an excellent tool to help you accomplish this. Tips for Social Media Marketing after a Trade Show or Industry Event - Post a recap. Share photo and video content of your favorite moments from the event. Even better, write a blog post with your key takeaways and answers to frequently asked questions from the event. - Share your materials. If you gave a presentation, led a demonstration or hosted a Q&A session with your attendees, you can share them with your followers via social media. Share YouTube video clips from the Q&A, a PDF of the PowerPoint slides from your presentation and other graphics you used during the event. - Connect with leads. Go through all of the business cards and emails you acquired during the show to connect with your leads on LinkedIn and other social media channels. Then, follow up with those leads by sending them a personalized message to continue your discussions from the event. - Follow business pages. After connecting with any individuals you met at the event, you should also follow their company's page to stay informed on relevant information in the industry. Give these a try and let us know how it goes! #tiptuesday #socialmediamarketing #marketingtips #AlterMarketingServices #transportationmarketing #logisticsmarketing

Why take chances on event sponsorships when you can strategically connect with the right audience every time? With CoVent, you're not just guessing who might show up—you’re leveraging data to create more meaningful connections. With CoVent, you're empowered to: ✨ Access detailed pre-attendee lists ✨ Predict who might attend what event ✨ Discover events your target buyers are likely to attend ✨ Create more impactful connections based on real-time data Learn how: https://lnkd.in/gH5w2KBK #eventmarketing #events