Senior Brand Communications Strategist | Influencer Marketing Leader | PR & Social Media Expert
After 15+ years in marketing, something still gets me excited: watching authentic content outperform polished, over-produced campaigns every single time. Here's what I've learned being both an early creator and now running million-dollar influencer campaigns - it's never been about the follower count. The real magic? Building genuine connections that actually convert. Looking ahead to 2025, we're going all-in on raw, unfiltered content. The brands that get real while still keeping an eye on their metrics are going to crush it. Been noticing some interesting shifts in authenticity lately. #InfluencerMarketing #SocialMedia #Marketing2025