Lauren Muniz’s Post

🫧 I didn’t find my passion for marketing right away. back when I had to choose a subject for university, I chose business administration because I knew I wanted a degree that was tangible and applicable to my life. I explored how large companies operate by studying business, but I felt it lacked opportunities to express my own ideas. I love storytelling, but I never wanted to be a writer. I love problem solving, like in math and science, but I’m not really a technical person. then, I discovered marketing, where creativity, strategy, and technology blend together. it offers endless possibilities for me to think outside the box, connect with different people, and make a real impact in the world. however, I’m not here to tell you that marketing is the best industry to work in. it might be for me, but it may not be for you. like me, I explored various fields in the business world, including accounting and finance, before discovering my passion for marketing. and sometimes, I still feel lost in the marketing world, given how vast the field is. with areas like digital marketing, branding, content creation, data analytics, public relations, and more, there are so many paths to explore. but it’s okay to take your time and discover what you truly want to do. try different opportunities, explore different industries, and chat with different people. eventually, you’ll find your place. ☁️🩵 ✨ now, I'm curious. how did you discover your passion for your studies/work? 🫶

If you are reading this and thinking about switching from your job to marketing you need to hear this first before making any moves The marketing industry is not what it seems to be. In fact, it is overrated. You will find people all over social media who romanticize marketing as if it is this 'cute' job, that once you make it through your life will seem 'aesthetic' and somehow all figured out. Or that is what I thought when I started in this industry 3 years ago. Let me break it to you: it is not an easy ‘cute’ & ‘aesthetic’ profession. Instead, it can be: ↳ challenging. ↳ stressful. ↳ mentally consuming. But it can be easy and fun when you: ↳  you are passionate about it. ↳ you are open to learning because it is an ever-changing industry. ↳ you understand that it is always your customers' needs first, your product later. ↳ you understand that authenticity must come as the headline of every campaign alongside creativity and strategy. ↳ you challenge yourself enough to recognize your skills and where you fit best in this industry. It feels intimidating at first. But, marketing can be for anyone who has enough passion and awareness for it to make it through it, well, without the 'aesthetics'. Tell me now, which part of marketing do you think is being overrated? 🌼 And hi there  I'm Roua, a junior marketing specialist looking for my next role in the industry (sportswear). ✍🏻 I post about marketing strategy, brand strategy, social trends, personal branding, campaign development, and personal journey for those coming from a different profession to marketing. 🔔 Hit that bell for super duper content.

A career in marketing may be a good fit for you if you have an insatiable curiosity that can only be sated when you learn new approaches, use your creativity, and are comfortable in unchartered territories. But let's be clear: marketing isn't solely about having a knack for creative ideas. It's about your ability to transform those ideas into impactful strategies and campaigns. You thrive on pushing boundaries, challenging the status quo, and, most importantly, never accepting 'that this is just the way it is.'

10 years in marketing. Here's why I'm still in love: Many fall out of love with their careers. I've only fallen deeper. After dedicating over 10 years to marketing, I've realized that: I absolutely love what I do. ↳ Solve real problems for customers ↳ Introduce new products to the market ↳ Refreshing brand identities ↳ Launch exciting campaigns ↳ Creating content for people to watch Each day brings a new challenge. And that's what keeps me going. Marketing isn't just about selling. It's about: ↳ Understanding human psychology ↳ Crafting compelling stories and narratives ↳ Adapting to constant changes ↳ Measuring data and improving The constant evolution of marketing keeps me on my toes, always learning, always growing. But the one thing that really matters is: Marketing has the power to change lives. When done right, it connects people with solutions they truly need to transform their lives. That's what keeps me going. That's why I'm still in love with marketing after all these years. Are you as passionate about your field as you were when you started? What keeps that fire burning for you?

Over a Year in Marketing? 📚💡 What have I learnt? First of all let me remind you what I do.... I am the Marketing Apprentice Executive at OA Recruitment, I specialize in crafting innovative marketing strategies that span social media content, graphic design, and comprehensive content planning. My mission? To deliver standout ideas that elevate our brand and captivate our audience. My key takeaways from my first year in marketing: 1️⃣ Social Skills: A year ago when I started I did not have the confidence in the way I speak or how to communicate with someone professionally. A year on I am confident enough to speak to anyone down the street and maintain a strong conversation. For me effective marketing is not just about promoting products or services; it's about building strong relationships with clients and colleagues. My ability to convey messages effectively will lead to my marketing success. 2️⃣ Strategy: Marketing's most important strategy is simply creating content that resonates with your target audience (CARE). Understanding their needs, preferences, and pain points allows you to craft messages that capture attention and drive engagement. "You can't buy engagement you have to build engagement." Tara-Nicholle Kirke 3️⃣ Current market: Creating integrated campaigns that combine various channels and tactics, such as social media, email marketing, and content marketing, deliver a brand's message. The demand for personalized marketing is higher than ever. 4️⃣ Future: Consumers are becoming more environmentally conscious, brands are adopting sustainable practices and ethical marketing strategies. Transparency, authenticity, and social responsibility will be key differentiators in the competitive landscape. What is your definition of marketing? #marketing

I've been 'building my personal brand' for over a year now; however, it's been half-hearted... 🫀 I've had a few successful posts on this platform. I've posted work-life updates, etc. etc. But... I've not even properly introduced myself. (Hardly personal branding) My name is Freddy McGovern 🫂 I'm 20 and I work for a Marketing and Design agency as a Marketing Executive. ℹ️ How Did I Get Here? After nearly two years with a part time supermarket job while completing a business course at college, I was lucky to be offered an apprenticeship at Alchemy. 💭 Why Marketing? New answer: I'm a creative person and have always had a passion for combining outside-the-box thinking with generating results. Original answer: I watched The Apprentice at a young age, and from then it kept marketing/advertising in my mind while growing up. 💡 What's My Favourite Thing About Being a Marketing Executive? Despite working on ALL types of marketing for clients at the agency, my favourite areas are copywriting, social media marketing, and email marketing. Above all of those services, anytime I'm given the opportunity to turn a brief into a creative message is when I'm most 'in the zone'. I believe there is always going to be at least one way to tick all the boxes. No matter the size of the brief. One perfect outcome... I love the process of working this out and the feeling of instant certainty when you know you've thought of it. That is my favourite thing about being a marketing executive 🌟 There is my brief introduction into me and my marketing experience, connect with me for more content on your feed + 1️⃣ What's your favourite thing about working in marketing? (don't work in marketing?) ⤵ 2️⃣ What inspired you to work in your industry?

I've been having some discussions with founders lately about different marketing opportunities and one of the questions I always ask is: How is Marketing viewed in your organization today? When I ask this, I'm not expecting or seeking some kind of negative response (although that's sometimes what I get). But really what I'm hoping to learn is how the people I could potentially be working with perceive the role of marketing and the potential feelings they may already have from their own experiences working with marketers in the past. The response to this question should rarely be a disqualifying factor for taking the opportunity or not. After all, part of your job in taking on a role or project is to help reshape how the role of marketing is viewed and setting the pace for what marketing can bring to an organization. (Some of my favorite marketing roles I've had in my career involved overcoming A TON of strong feelings about marketing and marketers 👀. ) But understanding what others are bringing to the table and appreciating how the organization as a whole looks at the role of marketing can teach you a lot about the opportunity and whether or not it aligns with what you want from the experience. If you're seeking a new role in marketing or any other field today, consider adding this one to your list of questions. See what you learn.

I'm curious to know how many people who work in marketing got into this field on purpose. Kids dream of becoming firefighters, teachers, doctors… but did anyone grow up wanting to work in marketing? From the outside, it might not always seem exciting, but marketing is one of the best fields for creative minds. Personally, I found my way into it through my passion for writing. I'm fascinated by how we optimize the ways we communicate (Stephen King nailed it when he called writing telepathy). But marketing is so much more than words! I think people have a misconception that marketing is just about selling things. Yes, at a very basic level, that's true. But more broadly, it's about figuring out what people want and then finding ways to give it to them. The best marketing doesn't feel like "selling" at all. It's about delivering genuine value. Whether that's through offering education, providing entertainment, building community, or solving a real problem–marketing is at the heart of creating things people find worth spending their time and money on. If you're a student or someone figuring out your next career move, don't overlook marketing! It might not be the obvious choice, but if you're a creative thinker and driven by problem-solving, this field could be the perfect place to make your mark. (Also, while I'm no expert, I love meeting new people and talking about all things marketing and writing. If you're a student curious about these fields, feel free to reach out!) #marketing #marketingcareers #careeradvice

Imagine you’re on a road trip. You’ve planned your route meticulously, With stops and sights to see. But along the way, You encounter roadblocks or discover new interesting places Now, If you rigidly stick to your plan, ↳ You might miss out on unexpected adventures and better experiences. But if you’re open to changing your route, ↳ You can make the trip more enjoyable and memorable. Marketing works similarly. You start with a plan and a clear direction. But as you progress, You might encounter challenges or new opportunities that weren’t initially considered. Being open to changing your strategy ↳ Can lead to more successful and impactful marketing efforts. Just like on a road trip, Flexibility can turn potential setbacks into exciting opportunities.

Why I chose to stick to working with marketing agencies instead of going corporate as a marketeer: While both have many benefits, the main reason why I chose to stick to working with marketing agencies is because of the diversity and never-ending learning experience. Working with an agency allows me to constantly work with different industries and allows me to work simultaneously on different projects, therefore my mind is always working and learning about new industries that I have never worked in before. This allows me to push my creative limits as well as learning something new everyday which for me, keeps me never bored in my work, rather than essentially sticking to only marketing for the same brand. This is not to say going corporate or working as a marketing director for one brand is a bad thing. This all goes back to your personal preference and how you prefer to work. What are your thoughts on this topic?