Lava.ai’s Post

🏈 Warmin' up... Did you know that last year's Super Bowl ranks second only to the first moon landing as the most-watched TV program ever? 🚀🏈 Let's sprinkle in a little context here: Live sports reign supreme as the most popular content on American television. In fact, all of the top 10 telecasts in the US last year were major sporting events. This trend isn't new; throughout US history, 22 out of the 30 most-watched television programs ever are Super Bowls (with the 2023 NFL championship game coming in at No. 2, just behind the moon landing). National Football League (NFL) Kansas City Chiefs San Francisco 49ers #superbowl #LVIII #nfl #nflfootball #football #americanfootball #sport #sports #live #livesports #content #entertainment #ad #ads #adcampaigns #adscampaign #adspend #tv #television #history #TVHistory #programme #programs #telecasts #sportingevents #eyeballs #moon #moonlanding #business #betting #gambling #mobile #bets #mobilebets #merch #merchants

Get in the game with live spots on NFL and NCAA live channels with CTV packages. Learn more in our Marketing Playbook in our latest blog! ctv #nfl #ncaa #ctvmarketing

The ability to make adjustments and pivot is essential in both life and sports. This weekend’s games—Michigan vs. Minnesota, Alabama vs. Georgia, and Miami vs. VT—showed just how critical this skill is. Minnesota, Georgia, and Miami made smart second-half adjustments that allowed them to stay competitive and capitalize on opportunities. Even though Michigan managed to pull off the win, it was the ability to recognize what wasn’t working and adapt that kept Minnesota and Georgia in the game. The same principle applies to life after sports. How quickly can you identify what’s not going well, make the necessary adjustments, and take action? #SportsToSales #SalesProcess #TakeAction #AthleteMindset #DailyDiscipline #GoBlue

We explore how the top #sportsbooks are gearing up for the #NFL season after an eventful summer that included the Euros, Olympics and Copa America, with insight from DraftKings and ESPN Bet. https://lnkd.in/d4AFMjmv

“Sin City” now “Sports City” - Las Vegas home to #NHL Golden Knights, #NFL Raiders, #Formula1 Grand Prix, soon #MLB A's, a LeBron-led #NBA franchise down the road and on Sunday Super Bowl LVIII. The #SuperBowl is expected to boost the local #Vegas economy by $1.1 billion and have incalculable global location branding value. Just 20 years ago, the NFL wouldn't even allow Vegas to buy a Super Bowl ad on TV. It’s a whole new ballgame today as casino gambling and sports betting (now legal in 38 states) have entered the mainstream. Casinos are now viewed as key components of mixed-use real estate and major league stadium developments like the Steve Cohen/Hard Rock proposal for Citi Field in Queens, NY, or Miriam Adelson’s plans for a new NBA Mavericks arena and casino in Dallas. #SiteSelection #Relocation #EconDev #CasinoIndustry #RealEstateDevelopment

Click below for the Final Four picks from a Las Vegas oddsmaker now managing sportsbooks in Louisiana.

This NFL season has been as unpredictable as the current market! 🏈📉 Just like the unexpected game outcomes, the market has been full of surprises. It’s a reminder that whether in sports or business, adaptability and resilience are key. 🔑 During these uncertain times, partnering with Aston Carter can help you navigate the challenges and seize new opportunities. Let’s embrace the uncertainty and keep pushing forward together! 🤲 #NFL #MarketTrends #Adaptability #Resilience #AstonCarter

It's the dog days of the summer sports betting season and Michigan sports betting handle in June was, predictably, down 20% from May. The good news? Handle was up 21% compared to June of 2023. Through the first six months of 2024, Michigan has posted record sports betting handle of $2.6 billion and is on pace for its first $5 billion handle year. Other takeaways: • With handle of $82.8 million in June, DraftKings Inc. Sportsbook surpassed $4 billion in lifetime bets in the Great Lakes State. • FanDuel will top $1 billion in bets in 2024 in Michigan in July. • The ESPN BET market share slide finally halted in June. Though, the operator had lost market share in every month in 2024 so far, in June it had 7.1% of the Michigan market, the exact same share it had in May. #michigan #sportsbetting #sportsbooks #gambling #gamblingindustry #handle #revenue #record

Here’s how to bet legally on the Super Bowl

Here's how to bet on sports to increase the chance of winning Stop betting favorites just because some loudmouth TV personality tells you. Want real wins? Start with Positive Expected Value bets—where payout outweighs risk. Key Tips: ✅ Positive EV Bets - Find odds that favor you in the long run. Avoid Parlays - Are you kidding me? Prepare to Shop for the Best Odds: Comparing and beating better deals; never just take any price. Some Advanced Tips Include: 💪 Know the market - Grab those odds movements with such discrepancies. How to manage the bankroll - Small bets to retain the game's length. Smart Betting - No emotional baggage to carry into the sportsbook. Common Mistakes: 🚩 Chasing losses - Double down or never defer from the plan. Disregard the Underdog – Don't get too hyper on the favorite Disregard the Line Movement – Look at smart money lines Read more about it on our website! #nfl #betting #sportsbook #NFL