Lead Advisor’s Post

Here’s a thought of the day you could use for LinkedIn for ASAP Research Solutions: "Research isn't just about finding answers it's about asking the right questions. At ASAP Research Solutions, we turn curiosity into clarity, driving insights that shape tomorrow's decisions today." This emphasizes the core of research consultancy and promotes the value of your firm.

Is it robust ❓ What does it represent❓ Why have you interviewed so few people ❓ Most researchers and insights professionals instinctively understand the value of qualitative research. But often, end stakeholders in other roles such as finance, marketing or communications don’t have the same experience, meaning they have concerns and reservations we need to address. We’ve written about five questions we are often asked, together with our responses, to help your stakeholders make space for the qualitative research that complex projects often need. For more ways to help your stakeholders understand the value of qualitative research, read our article here: https://lnkd.in/entKnYSh #qualitativeresearch #insights #marketresearch 

We’ve listed five questions we are often asked, together with our responses, to help your stakeholders make space for the qualitative research that complex projects often need...

What makes research truly effective? It’s not just about actionable insights. Research must also be insightful and trusted to drive real impact. Without trust, even the best insights can fall flat. Our Research Effectiveness Report, based on feedback from 1,000+ professionals, explores how to build trust and boost research impact by focusing on: 1️⃣ Methodologies – How different approaches shape effectiveness 2️⃣ Investment – The role of budget in perceived value 3️⃣ Trust in outputs – Overcoming credibility challenges 4️⃣ Actionable outcomes – Removing barriers to implementation 5️⃣ Perceptual gaps – Different roles, different views If you're looking to bridge the gap between insight and action, download our Research Effectiveness report via the link below.

“The more we can try to empathize with what our clients are going through, the better off we’re going to be at designing research, executing research, and reporting research and coming up with strong implications and recommendations. And I think research industry professionals would agree with me that the best work is when we provide a strong point of view about what we think our clients should do, not just delivering a result.” — John Rindone, COO of MMR Research Associates We couldn’t agree more, John! 👏🥂 #MarketResearch #ResearchIndustry #ClientWork

When it comes to sharing research insights with stakeholders... 💎 Don't bury the lede: insight first, details second 👀 Don't overwhelm your stakeholders with absolutely all of the details on the initial share, pique someone's interest then allow them to dive deeper via links ❗ Avoid talking about yourself, and talk more about why the insight you've discovered is important for them and how this relates to an urgent and painful problem they're experiencing 🤔 Recommend a tactical move or pose more of a 'How might we?' question for further consideration, or make the suggestion to not do something (sometimes more powerful!)

If you’re looking to get the biggest ROI you can from market research, you can begin by figuring out how best to bring your organization on board. Planning for research impact means planning for change. Clients that maximize the impact and ROI of their market research do so by treating market research as an exercise in change management. So, let’s not bury research and innovative ideas by keeping things as they are. https://lnkd.in/gzJACfxN

If you follow me, you’ve seen my posts bragging about generating breakthrough media coverage. No doubt, it’s important. But just as important is counseling clients on how to dominate the discussion. How to set agendas and own dialogues. How to be the thought leader that customers, partners, reporters, analysts, investors, scholars and government officials turn to, to understand the zeitgeist of key publics and key industries. I wrote about ARM yesterday - that’s what we did with them. Challenged them to own mobile, and later data centers. To dare to be the dominant voice to set an industry agenda. That’s not a one-off. With every client served, that’s the nexus of the campaigns we lead - understand your strength and put it to work. If you want this kind counsel and the resulting dominance that comes with it, I’d love to talk.

We never want to find out the reality of this but the attitudes from our recent research to conscription vary significantly by age. You can see some results below as well as a comparison to the reaction in the UK. To plan your 2024 research requirements contact us at info@amarach.com or call 00 353 1 410 5200. #amarach #research #marketresearch #consulting #statstalgia #strategy #strategicconsulting  Gerard O'Neill Michael McLoughlin Alison Flannery Greg Dulat Estera Dulat Sinead O'Sullivan

Partner with Advantage Consulting to elevate your research endeavors and harness the power of data-driven decision-making. Our commitment to excellence = Exceding your expectations. Ready to take your research to the next level? Contact us today to discuss your project and discover how we can be your trusted research partner. 📩🌟 #AdvantageConsulting #ResearchConsultants #DataAnalysis