LeaderFit’s Post

The 4 p's in public relations. The 4 p's in public relations are used for executing campaigns and ensuring that efforts are focused and organized around clear objectives. The 4 p's are: 1. Purpose- This entails outlining the PR campaign's aims and objectives. It is essential to determine the purpose of your PR efforts and your desired outcomes. 2. Planning- Planning is the process of developing a strategic plan to accomplish the PR goals. This comprises determining the target audiences, formulating the main messages, picking the best means of communication, and creating an execution schedule. 3. Public- Publics are the particular groups or people that a public relations effort seeks to reach and persuade. Some of the examples are; Customers, workers, investors, the media, public servants, and government representatives. 4. Performance- Performance assessment involves comparing the PR campaigns' efficacy to the predetermined goals. This entails tracking results, evaluating media attention, getting input, and modifying the plan of action as necessary.

USC Annenberg Center for Public Relations unveiled its annual Global Communications Report, “The Balancing Act,” from a survey of public relations professionals, investors, employees of large companies, and consumers in February. Key findings include: -Only 61% believe companies have the responsibility to address social issues, a drop from the 69% who agreed with that last year. -However, 96% of investors hold companies responsible for addressing social issues. -49% of consumers say they will recommend a company to friends and family if the company’s position on an important issue aligns with theirs. -29% of PR professionals surveyed said it is good advice to tell a CEO to “stay silent” on issues being debated in the presidential campaign, though 57% said this WASN’T good advice. Download the full report here: https://bit.ly/3TK330d.

Although public relations is a rapidly evolving discipline, don’t make the mistake of thinking it’s solely about publicity. In essence, PR helps brands to support their sales efforts by connecting people with those brands. At its core, PR is storytelling. In our latest blog post, we delve into the essential components of 15 key Public Relations roles that are pivotal in today's evolving landscape. Discover insights on how to elevate your skills in these roles, making meaningful contributions to your brand's narrative. https://lnkd.in/dnzaQ6G3

Public relations managers MUST plan to do something positive about the behaviors of those valuable external audiences of theirs that MOST affect their operation. Certainly, you could gauge the rather narrow results achieved by tactical subsets of your public relations program like special events, brochures, broadcast plugs or press releases. On the other hand, you as a business, non-profit or association manager, might better measure the results of your strategic efforts to adjust individual perception among your key outside audiences leading to changed behaviors, which then help you achieve your managerial objectives. Public relations managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that most affect their operation. And especially so when they persuade those key outside folks to their way of thinking by helping to move them to take actions that allow their department, division or subsidiary to succeed. But of course it takes more than good intentions for any manager to alter individual, key-audience perception leading to changed behaviors, something of profound significance to ALL business, non-profit and association managers. He or she needs a plan dedicated to getting every member of the public relations team working towards the same external audience behaviors which insures that the organization’s public relations effort stays sharply focused. The plan could be based on a foundation that looks like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.

🚀 Unveiling the Power of Public Relations 🚀 In the realm of business, Public Relations (PR) stands as a cornerstone, crafting narratives that resonate and build lasting relationships. Here’s why PR matters: Beyond Advertising: PR uses media to gain trust, offering legitimacy without direct payment. Strategic Storytelling: It's about highlighting positive impacts and righting wrongs through compelling narratives. Building Bridges: PR fosters meaningful connections with both internal and external stakeholders. Crisis Navigator: Preparedness and credibility in crisis communication underscore the irreplaceable value of PR. Growth Catalyst: Effective PR not only elevates brand image but also supports business expansion and crisis management. Let's reflect: How has PR shaped your brand's journey? Share your insights! 🌟 #PublicRelations #BrandGrowth #StrategicStorytelling #CrisisManagement #MKTG5519 https://lnkd.in/eqmqrZvg

https://lnkd.in/g5Xr6QrS This is the hardest question I have had to answer as a PR student to family members and friends. As a PR student, I often get asked what a PR specialist does. It was not until I took my Intro to PR course that I truly understood what Public Relations was. When most think of Public Relations, they think of PR stunts and crises. This is not the only thing that PR does. This article by Forbes details five things everyone should know. This article is one that I will be using this summer at the summer barbeques and birthday parties whenever I am asked about what I am studying. The biggest thing that this article highlights is how PR is not advertising. There are striking differences between the two, even though they might seem to have the same objective at a glance. My favorite part of PR is the storytelling. As a kid, I would talk all the time, and I never grew out of that. I now have a private Snapchat story where I talk about my day, stressors, and upcoming events. 

Public relations is not a single entity. It is comprised of media relations, strategic communications, community relations, public affairs, and more. Depending on the brand or organization that they represent, PR professionals can leverage these different types of PR to achieve their goals, be it traditional media coverage, consistent brand messaging, gaining public support, etc. #pr #publicrelations #prstrategy #mediarelations #branding

If public relations tactics like special events,brochures, broadcast plugs and press releases dominate your answer, you’re missing the best PR has to offer. Such a budget would tell us that you believe tactics ARE public relations. And that would be too bad, because it means you are not effectively planning to alter individual perception among your key outside audiences which then would help you achieve your managerial objectives. It would also tell us that, even as a business, non-profit or association manager, you’re not planning to do anything positive about the behaviors of those important external audiences of yours that MOST affect your operation. Nor are you preparing to persuade those key outside folks to your way of thinking by helping to move them to take actions that allow your department, division or subsidiary to succeed. So, it takes more than good intentions for you as a manager to alter individual, key-audience perception leading to changed behaviors. It takes a carefully structured plan dedicated to getting every member of the PR team working towards the same external audience behaviors insuring that the organization’s public relations effort stays sharply focused. The absence of such a plan is always unfortunate because the right public relations planning really CAN alter individual perception and lead to changed behaviours among key outside audiences.

📢Debunking Public Relations Myths Have you heard people say, “Public relations is easy?” Sure, PR may look easy BUT everything is not what it seems. Let's debunk some common myths: Myth: PR results happen overnight after blasting out a press release. Reality: Generating meaningful media coverage is a long game requiring research, tenacity, and often many "no's" before that big placement. Rather than quick hits, we focus on showcasing client values through quality coverage cultivated over months or years. Myth: PR professionals spam reporters to score placements. Reality: We carefully build personal connections with hand-picked reporters, predict news cycles, and pitch stories suited to their interests. The goal is to develop mutually beneficial relationships where we continue to find opportunities to insert our client into the conversation. Myth: PR is the same as buying ads. Reality: While advertising purchases space or time for promotion, PR secures earned media coverage based on newsworthiness. Third-party validation lends credibility over self-promotion. Myth: PR is just for politicians and celebrities. Reality: PR facilitates thought leadership, issues advocacy, and partnership alignment. Companies, non-profits, or anyone with an engaging story can benefit from partnering with a great PR firm. In the realm of public relations, excellence isn’t just about the services offered—it’s about the expertise, experience, and ethos that define a great PR firm. Read more here: https://lnkd.in/eSaydpmK

I often see the terms PR and publicity used interchangeably. And it make sense. The two go hand-in-hand, with publicity being a big piece of the public relations puzzle. But as language continues to evolve, it’s useful to revisit definitions from time to time. 🌐 Public Relations is all about the big picture and is: • Strategically managing the relationships of a person, brand, or organization. • Working to cultivate a strong reputation, based on trust. • A comprehensive approach informed by long-term goals. 📣 Publicity is a subset of PR, that: • Aims for immediate visibility, often around an event, product, or initiative. • Involves leveraging media to share information or create “buzz." • Centers on short-term strategies to capture an audience’s attention. In many ways publicity is a series of sprints that contribute to the marathon of PR. However, public relations is exactly what its name suggests — a relationship with the public. As with any strong relationship, it takes time to build. It ebbs and flows throughout seasons of life. And it is nurtured through consistently showing up. This distinction is precisely what I focus on when supporting thought leaders with their PR strategy. We work together to identify long-term goals. Then create a plan to consistently engage with different types of media, allowing your reputation to grow and relationships to flourish. If you’re interested in learning more about this approach to public relations, I’d love to chat. Send me a message!