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Have you ever wanted to get your products featured in major holiday gift guides? If so, I have some exciting news! Join me on August 22nd for my new exclusive workshop - Land Your Brand in Holiday Gift Guides. 🎁 What can you expect? - Proven strategies for crafting pitches that catch the attention of big names like HuffPost and GMA! - Tips on building relationships with top-tier journalists - A chance for live pitch feedback for a few lucky attendees! All this for just $33, plus some surprise bonuses for those who register early! 🎁 Grab your spot now!! This is the opportunity you’ve been waiting for to elevate your brand this holiday season! Can’t wait to share more? Drop a comment below! 👇 #holidaymarketing #PRsecrets #smallbusiness #growth #giftguides

Elevate your practice with our ongoing case studies series!   12 Reasons to use Septanest in 2024 !   The next "Case Study" will land on your social media wall soon !   Stay tuned!

Learn how to identify those crucial inflection points in your marketing strategy and make every dollar count. Understand the balance between media and creative investments, and uncover innovative ways to engage with the customers you've already won. 🎯👥 Chris Rigas, VP of Media at Markacy, sheds light on the concept of incrementality and knowing when to pivot to new channels for better growth💰 Get the whole conversation here - https://lnkd.in/edM975ZX

Learn how to identify those crucial inflection points in your marketing strategy and make every dollar count. Understand the balance between media and creative investments, and uncover innovative ways to engage with the customers you've already won. 🎯👥 Chris Rigas, VP of Media at Markacy, sheds light on the concept of incrementality and knowing when to pivot to new channels for better growth💰 Get the whole conversation here - https://lnkd.in/edM975ZX

When it comes to getting your story covered, it's about relationships. Get to know the reporters covering your business topic or area. When possible, reach out to them with support and encouragement when you notice them covering a story that you like. Don't always be "that" person who only reaches out when you need something. From our CEO Liza Weidle: When I worked for the N&O and NBC17, I would see on average 30 pitches a day. I scanned the subject lines to see if they fit my audience and then checked to see the sender. If it came from a known source, I would star it and then circle back to see if it would fit that day or could be held for later that week. I preferred the sources who gave me all the important details (25 words or less) in the email. It was annoying to get the same pitch several times in a short period. I rarely opened attachments. I appreciated the sources who included links that lead to a landing page, press kit, or cloud storage unit for fast and easy access to the assets such as images, videos, graphics that I would need. Remembering how it felt to be on the receiving end of media pitches has made me a better sender of them. I appreciate my reporter friends and do my best to help them when I can. What's one of your tips to getting coverage for your stories? #reporter #business #media

Don't miss out! Join our enlightening conversation on X Spaces as we explore the crucial topic of the appropriate age to introduce children to social media. Our expert guest will share valuable insights, tips, and guidelines to help parents navigate this important decision. Tune in for a thoughtful discussion that promises to equip you with the knowledge you need to make informed choices about your child's online presence. Let's listen, learn, and engage together! https://lnkd.in/dndpknch

When it comes to getting your story covered, it's about relationships. Get to know the reporters covering your business topic or area. When possible, reach out to them with support and encouragement when you notice them covering a story that you like. Don't always be "that" person who only reaches out when you need something. When I worked for the N&O and NBC17, I would see on average 30 pitches a day. I scanned the subject lines to see if they fit my audience and then checked to see the sender. If it came from a known source, I would star it and then circle back to see if it would fit that day or could be held for later that week. I preferred the sources who gave me all the important details (25 words or less) in the email. It was annoying to get the same pitch several times in a short period. I rarely opened attachments. I appreciated the sources who included links that lead to a landing page, press kit, or cloud storage unit for fast and easy access to the assets such as images, videos, graphics that I would need. Remembering how it felt to be on the receiving end of media pitches has made me a better sender of them. I appreciate my reporter friends and do my best to help them when I can. What's one of your tips to getting coverage for your stories? #reporter #business #media

Module 1 Sneak Peak: 🔍 Know Your Audience! Learn to identify and speak to your perfect client with The Converting Website program. Limited spots available—don’t wait! ➡️ https://lnkd.in/gY5eZvQs

Generations and the Mail: Best Direct Mail Practices to Engage Every Audience | Download our white paper to learn how behaviors and preferences specific to each generation influence the way they interact with direct mail and digital innovations: https://bit.ly/462IKiU

In honor of one of my favorite weekends (SoCon Tournament), here's some PR strategies translated through 🏀 basketball terminology🏀 Air ball 👉 Not doing your research before pitching. If you pitch to journalists who don't specialize in what you do, you're probably ending up in someone's spam folder. Waste of energy. Box out 👉 Improving SEO to beat competitors. One effective method comes from backlinks. The more credible sites, news organizations, blogs, etc. reference and link to your website, the better chances you have on redirecting eyes from competitors to you. Free throw 👉 Want some easy ins with reporters? Look up the hashtags #JournoRequest or #PRRequest. Find something you can speak to and you might just get some extra free press right there. Slam dunk 👉 Press kits. Shoutout to David Martin for explaning this in his book 'PR for Startups.' Press kits help you represent your brand much more clearly with visuals, descriptions, and tools YOU have a say over. Intentional foul 👉 The timing of crisis communication response matters. If you respond on a Monday morning, you could get more media attention from reporters in the middle of pitching stories for the day. If you respond on a Friday afternoon, people are getting ready to leave for the weekend and ~may~ not have as many resources to address your story fully. More things could pop up over the weekend and by Monday, it's old news. Hope you have those March Madness brackets ready to go! Thanks for reading this silly post.